23 July, 2019

Radisson Hotel Group and Bülow AG sign deal for Porsche Design Tower Stuttgart

Radisson Hotel Group is pleased to announce the signing with Bülow AG for a new Radisson Blu hotel at the Porsche Design Tower Stuttgart, Germany. The Radisson Blu Hotel at Porsche Design Tower Stuttgart represents an exciting collaboration with developer Bülow AG. The design of the Porsche Design Tower Stuttgart was developed in close collaboration with Studio F. A. Porsche, Zell am See. With its excellent location in the heart of Europe, the south German metropole is a perfect fit for Radisson Blu, Europe’s leading hotel brand in the upper upscale segment. 

Elie Younes, Executive Vice President & Chief Development Officer, Radisson Hotel Group, said: “This project represents everything Radisson Blu associates with and further cements our position as the largest upper upscale brand in Europe. The timeless architecture of the 90m Porsche Design Tower Stuttgart is the ideal locale for our guests to stay. We are excited about the cooperation between Radisson Hotel Group and the project's developer and investor, Bülow AG and Porsche Design, and thank them for their trust.”

Horst Bülow, CEO, Bülow AG, is looking forward to the new, architectural highlight and said: “In addition to the Bülow Tower, Colorado Tower and the Skyline, Bülow AG is realizing the fourth high-rise building in Stuttgart with the Porsche Design Tower Stuttgart. We are convinced that we have found the right partner in Radisson Hotel Group for this unique project.”

Jan Becker, CEO, Porsche Design Group, adds: “We are full of anticipation for this exciting and unique project at our home venue in Stuttgart. The Radisson Hotel Group shares the same values when it comes to high quality, performance and functional design – and, thus, is a perfect fit for the Porsche Design Tower Stuttgart.

Stuttgart is the sixth-largest city in Germany and, as the state capital of Baden-Württemberg, is also the hub of one of the strongest economic regions in Europe – especially in the automobile industry, IT, aerospace and financial services. The city also offers a wide variety of cultural highlights, including an excellent opera house, a world-class ballet, and numerous museums and galleries – as well as the television tower and the Porsche and Mercedes-Benz Museum.

The 168-room hotel at the Porsche Design Tower Stuttgart is the perfect location for meeting and business travellers – the impressive skyscraper opposite the Stuttgart Theater boasts superb transport connections in one of Stuttgart’s key business districts. The global headquarters of Bosch, Porsche and Mahle are located close by. Other important sites within just a few kilometres include the Europaviertel, the Stuttgart central train station and Neckarpark with the Porsche Arena.

The ambitious development project will be realised in collaboration with Bülow AG, Stuttgart as an investor and project developer with its own architecture offices. The design was created in close collaboration with Studio F. A. Porsche. Combined with the new Porsche Centre, which is designed by Porsche Deutschland GmbH, the architectural ensemble will represent a distinctive highlight.

The hotel facilities will occupy the upper stories of the tower, from the 9th to the 23rd floor. In addition, the Radisson Blu Hotel at Porsche Design Tower Stuttgart will feature 10 flexible meeting and events rooms with more than 550sqm. The restaurant and bar on the 10th floor will boast a breathtaking view over Stuttgart city centre and Killesberg while offering two large rooftop terraces. The expansive fitness and sauna areas will also provide opportunities to relax and work out.