Award-winning, PSA-style campaign gets reimagined to promote safe travel as increasing numbers of travellers prepare for a return to the open road ......
Super 8® by Wyndham, one of the world’s largest economy hotel brands, today unveiled the latest instalment of its award-winning #JourneySafe campaign. Featuring the voice of actor, family man and avid road-tripper Oliver Hudson, the reimagined, multi-channel campaign—best known for its use of iconic dashboard bobbleheads—takes a light-hearted, PSA-style approach to promote the continued importance of safe and responsible travel.
#JourneySafe returns as millions of travellers—many showing increasing levels of consumer confidence—look to balance a new willingness to travel with the continued desire to do so safely.
According to a recent third-party travel study shared by the United States Travel Association with its members, close to 9 out of 10 American travellers now have travel plans in the next six months1.
