Hilton's first quarter 2024 results

Hilton Worldwide Holdings Inc. has this week reported its first quarter 2024 results. 

Christopher J. Nassetta, President & Chief Executive Officer of Hilton, said, "We are pleased to report a strong first quarter with bottom line results meaningfully exceeding our expectations, further demonstrating the power of our resilient, fee-based business model and strong development story. During the first quarter, system-wide RevPAR increased 2.0 percent as renovations, inclement weather and unfavorable holiday shifts weighed on performance more than anticipated. On the development side, we continued to see great momentum across signings, starts and openings. As a result of our record pipeline and the growth pace we've seen to-date, we expect net unit growth of 6.0 percent to 6.5 percent for the full year, excluding the planned acquisition of the Graduate Hotels brand."

For the three months ended March 31, 2024, system-wide comparable RevPAR increased 2.0 percent compared to the same period in 2023 due to increases in both occupancy and ADR, and management and franchise fee revenues increased 14.4 percent compared to the same period in 2023.

For the three months ended March 31, 2024, diluted EPS was $1.04 and diluted EPS, adjusted for special items, was $1.53 compared to $0.77 and $1.24, respectively, for the three months ended March 31, 2023. Net income and Adjusted EBITDA were $268 million and $750 million, respectively, for the three months ended March 31, 2024, compared to $209 million and $641 million, respectively, for the three months ended March 31, 2023.

In the first quarter of 2024, Hilton opened 106 hotels, totaling 16,800 rooms, resulting in 14,200 net room additions. During the quarter, Hilton celebrated a number of significant luxury and lifestyle openings including: the grand opening of the Conrad Orlando in Florida, the debut of LXR Hotels & Resorts in Hawaii and the introduction of the Waldorf Astoria and Canopy by Hilton brands to the Seychelles. Furthermore, Hilton debuted the Curio Collection by Hilton brand in Kenya and Motto by Hilton brand in Peru and entered into partnerships with AutoCamp and Small Luxury Hotels of the World ("SLH"), which will provide new elevated lodging experiences to Hilton guests. Hilton also announced the Waldorf Astoria Residences Dubai Downtown, which will be the Company's first standalone residential property outside of the United States. Additionally, during the quarter, Hampton by Hilton celebrated the opening of its 3,000th hotel globally, kicking off a year of milestones and achievements for the brand including its 40th anniversary, entry into its 40th country and its expected groundbreaking entry into its fifth continent, Africa, later this year.

Hilton added 29,800 rooms to the development pipeline during the first quarter, and, as of March 31, 2024, Hilton's development pipeline totaled approximately 3,380 hotels representing 472,300 rooms throughout 119 countries and territories, including 31 countries and territories where Hilton had no existing hotels. Additionally, of the rooms in the development pipeline, 229,700 were under construction and 267,900 were located outside of the U.S..

Anglo American Hotel, Curio Collection by Hilton opens in Florence

With a design inspired by artistic movements of the early 1900s, Curio Collection by Hilton makes its debut in Florence

                                           Hilton has opened Anglo American Hotel Florence, Curio Collection by Hilton, joining 36 trading hotels under Hilton brands in Italy. With 118 rooms and suites and a sun-drenched interior courtyard, this hotel is the latest addition to Hilton’s rapidly growing Curio Collection by Hilton portfolio.

 

“Tuscany’s natural beauty and unique culture has drawn visitors from all over the world for decades,” said Simon Vincent, executive vice president & president, Europe, Middle East & Africa, Hilton.“ Characterised by its distinctive design and locally inspired dining options, Anglo American Hotel Florence, Curio Collection by Hilton is a remarkable addition to Florence’s vibrant hotel scene. Welcoming millions of visitors every year with its renaissance art, historic architecture and illustrious heritage, Florence has an incredible list of things to do and places to see, and we take immense pride in opening our newest Hilton property here and extending a warm welcome to our guests.”

"Curio Collection by Hilton continues to grow worldwide, each property offering guests an immersive, one-of-a-kind experiences inspired by the locale," said Jenna Hackett, global brand head, Curio Collection by Hilton. "With over 130 years of history, Anglo American Hotel Florence, Curio Collection by Hilton's storied past comes to life through its elevated design, culinary offerings and inviting guest rooms. A milestone opening for the brand, Anglo American Hotel Florence is set to offer travelers a truly bespoke stay in one of Italy's most sought-after destinations." 

Claudia Bisaccioni, sales manager, Anglo American Hotel Florence, Curio Collection by Hilton, said, “We’re delighted to welcome visitors to Anglo American Hotel Florence, Curio Collection by Hilton. Originally built in 1892 as one of the first hotels in Florence that has also hosted Leo Tolstoy and Maria Callas among its former guests, the fully renovated Anglo American Hotel Florence will retain its historic and elegant grandeur. Conveniently located in Florence’s historic city centre, the hotel offers a guest experience complete with all the modern amenities and conveniences that define a truly exceptional stay.”

Eclectic Art-Inspired Design.

Originally built in the 19th century and located in the heart of the popular Tuscany region, Anglo American Hotel Florence, Curio Collection by Hilton is now open following an intensive renovation project curated by Italian architect Chiara Caberlon, after the acquisition in 2021 by the Fund Star II. Fund Star II is an alternative real estate investment fund reserved for professional investors and managed by Castello sgr, an Italian company specialising in the promotion and management of alternative investment products with a specific focus on real estate. With a focus on preserving key historical features while introducing a modern and elegant design, the newly opened hotel features guest rooms with a distinctive palette made of rich, vibrant colours to create an eclectic, unconventional atmosphere. Celebrating artwork from the 1920s, intriguing details and furnishings can be found throughout the hotel. Catering to a variety of guest needs, the hotel also features a modern gym as well as two meeting rooms able to accommodate up to 70 people.

Hilton named No. 1 best company to work for in the U.S.

Recognition marks the third time Hilton has topped the U.S. list and follows No. 1 ranking as the World’s Best Workplace  

Hilton has once again been recognized for its award-winning workplace culture. Today, Great Place to Work and Fortune named Hilton No. 1 on the 100 Best Companies to Work For in the U.S. list, marking its ninth consecutive placement on the prestigious list and sixth consecutive year in the top 10. Today’s recognition follows the company’s ranking as the No. 1 World’s Best Workplace and makes Hilton the only hospitality company to have earned the top spot on these prestigious lists.

"We are truly honored to be recognized yet again as the No. 1 Best Company to Work For in the U.S. Topping the list for the third time following our recognition as the No. 1 World’s Best Workplace is especially meaningful,” said Chris Nassetta, president and CEO, Hilton. “Our team members have always been at the heart of our hospitality, and these collective recognitions are the result of the passion they bring to our guests and to one another each and every day. We are so proud of the incredible culture we’ve built together and look forward to building on this tremendous foundation in the years to come.”

This recognition is the direct result of positive feedback from Hilton team members. Even during the turbulent times of the past five years, Hilton’s strong global culture helped the hospitality leader remain committed to the purpose of spreading the light and warmth of hospitality when it was needed most. Today, that culture drives Hilton’s performance and recognition as a Great Place to Work in over 60 countries, including other No. 1 rankings in Austria, the Dominican Republic, India, Italy, Nigeria, Oman, Peru, Switzerland and Uruguay.

“The foundational elements of our culture were put in place over a century ago, when our founder Conrad Hilton asked the men and women of Hilton to think big, dream big, act big,” said Laura Fuentes, chief human resources officer, Hilton. “This recognition is an opportunity to celebrate all we have accomplished to achieve his vision while also serving as a reminder that there is no finish line when it comes to focusing on what matters most to our team members – and that’s ensuring that they feel supported at every step of their personal and professional journeys.” 

By making investments in programs and benefits that support inclusion, wellness, growth and purpose, Hilton’s culture of people serving people engages and inspires team members to create great stays for our guests, which drives guest satisfaction, strengthens Hilton’s business and creates continued economic opportunity for communities around the world.  

Hilton continues to offer best-in-class benefits to both hourly and salaried team members including a global mental wellbeing curriculum, discounted travel benefits through the Go Hilton travel program and industry-first access to debt-free education through Guild.  

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Hilton Acquires Majority Controlling Interest in Sydell Group to Expand NoMad Hotels Brand Worldwide

Hilton has announced it has acquired a majority controlling interest in Sydell Group (“Sydell”) to expand the NoMad Hotels brand from its existing London flagship location to high-end markets around the world. The addition of NoMad to Hilton’s brand portfolio marks the global hospitality leader’s entry into the fast-growing luxury lifestyle hotel market with a meticulously designed brand defined by exceptional food and beverage, interior design and service. 

Over the last decade, Sydell, led by founder Andrew Zobler, has created seven dynamic lifestyle brands, with award-winning hotel concepts including NoMad, The Line, Freehand and The Ned. Sydell will be responsible for design, branding and management of the NoMad brand while Hilton will lead all development. The NoMad brand will be fully integrated into Hilton’s commercial platforms, including Hilton Honors. All NoMad properties will remain independently owned.  

Hilton projects that as many as 100 NoMad properties will be developed globally over time, with approximately 10 already in advanced stages of discussion with Sydell.  

Chris Silcock, President, Global Brands and Commercial Services said: "Adding NoMad to our growing brand portfolio will create new offerings for guests seeking unique luxury experiences in some of the world’s most desirable locations."

“Adding NoMad to our growing brand portfolio will create new offerings for guests seeking unique luxury experiences in some of the world’s most desirable locations,” said Chris Silcock, president, global brands and commercial services, Hilton. “By pairing an already proven brand concept that’s ready for expansion with the power of Hilton’s commercial engine, we are accelerating our ability to drive growth in the luxury lifestyle segment.  

“Coupled with our recently announced exclusive partnership with Small Luxury Hotels of the World and our planned acquisition of the Graduate Hotels brand, Hilton is leading the hotel industry with the addition of innovative new luxury and lifestyle offerings that meet changing guest needs and add new opportunities for owners to join our system,” Silcock said.

Each NoMad hotel added to Hilton’s network will provide a uniquely local luxury experience that makes guests feel like residents of some of the world’s most sought-after neighborhoods. NoMad Hotels are both grand and intimate, fun and elegant, and classic and playful, creating a unique blend of luxury and lifestyle experiences throughout the stay with special touches like unique local art collections featured in each guest room. 

Going on holiday to sleep.....

Hilton Caters to Rising Number of Sleep Tourists with Debut of Hilton Sleep Retreats

Sleep expert Dr. Rebecca Robbins to host snooze‑worthy series at Grand Wailea, A Waldorf Astoria Resort’s Kilolani Spa.

 

Hilton’s 2024 Trends Report found the No. 1 reason people of all generations want to travel this year is to rest and recharge. In fact, some travellers are even building their entire trip around sleep, which is a trend now known as “sleep tourism.” Sleep tourism first picked up speed in 2023 and has accelerated this year – in its recent report, the Global Wellness Institute cites Wellness Tourism as one of the fastest-growing segments of travel, projected to reach $1.4 Trillion USD by 2027.

To address this demand and in celebration of National Sleep Month in March, Hilton has partnered with sleep science expert Dr Rebecca Robbins to offer expert insight into ways Hilton can lead the industry in providing the best night’s rest possible across the portfolio. This includes new programming like the launch of Sleep Retreats at Grand Wailea, A Waldorf Astoria Resort, with the potential to expand to additional markets in the coming months. Dr. Robbins, an assistant professor in medicine and associate scientist at the Brigham and Women’s Hospital in Boston, is also an acclaimed author and sleep expert featured in national print and television. She deeply understands the importance of sleep and which behavioural changes can help travellers get the most Zzzs when staying in unfamiliar environments. Together with Hilton, she will help guests put these insights into practice during a series of one-of-a-kind retreats, with the first launching in Maui at Grand Wailea, A Waldorf Astoria Resort’s Kilolani Spa, an all-new open-air luxury spa adorned by the natural beauty of Hawaii. 

“Understanding the vital role sleep plays in our lives goes much deeper than just knowing we need it. It's about nurturing and prioritizing it, especially in our fast-moving world where being constantly on the go is the norm," said Dr. Robbins. “Collaborating with Hilton to bridge the gap between sleep science and its practical, everyday application excites me and our retreats serve as a wonderful demonstration of how this knowledge can be brought to life – whether travelling or at home.” 

Hilton to Accelerate Expansion in Fast-Growing Lifestyle Category with Addition of Graduate Hotels to Global Brand Portfolio

Hilton announced an agreement with Adventurous Journeys Capital Partners (“AJ Capital”) to acquire the fan-favourite Graduate Hotels® brand, adding a significant growth opportunity for the global hospitality leader in the fast-growing lifestyle hotel market.  

Hilton will pay $210 million to acquire all rights to the Graduate brand worldwide, enter into franchise agreements for all existing and signed pipeline Graduate Hotels, and become responsible for the brand’s future development and growth. AJ Capital will remain the owner of the more than 35 operating and pipeline Graduate properties, each of which will be operated under long-term Hilton franchise agreements.  

The transaction, which is expected to close in the second quarter, subject to customary closing conditions including review and approval pursuant to Hart-Scott-Rodino, will be immediately accretive to Hilton. The company expects the fee contribution for the first full year of ownership to be approximately $16 million.

“Adding Graduate Hotels to our portfolio of award-winning brands accelerates our expansion in the lifestyle space by pairing an existing much-loved brand with the power of Hilton’s strong commercial engine to drive growth,” said Chris Nassetta, president and CEO, Hilton. “We have long had a high bar for adding brands to our portfolio, whether organically or through acquisition, and Graduate will be another driver of growth for us, presenting a unique opportunity to serve more guests in more sought-after destinations. With thousands of colleges and universities around the world, we believe the addressable market for the Graduate brand is 400-500 hotels globally.”

LXR Hotels & Resorts Debuts in Hawaii with Opening of Ka Laʻi Waikīkī Beach

Ka La'i Waikīkī Beach marks Hilton luxury brand’s first property in Oahu, redefining luxury hospitality in the heart of Waikīkī Beach

Hilton, a global leader in hospitality, announces the opening of Ka Laʻi Waikīkī Beach, LXR Hotels & Resorts. Nestled in the lively center of Waikīkī, Honolulu, the 462-room hotel launches a new chapter for the prestigious brand with world-class amenities, immersive destination-driven programming, and personalized service. Establishing a presence in Hawaii, LXR Hotels & Resorts welcomes Ka La'i Waikīkī Beach to its exclusive collection in some of the most sought-after global destinations from Kyoto, Japan to Seychelles, Africa that celebrate the timeless pursuit of adventure through a new taste of luxury defined by bespoke service and curated local experiences. Ka La'i Waikīkī Beach is owned by Irongate and managed by LXR Hotels & Resorts.

Situated above Fort DeRussy Park with expansive views of the Pacific Ocean and Diamond Head, Ka La'i Waikīkī Beach is just steps from Waikīkī Beach and surrounded by world-class restaurants, shopping, entertainment, and nightlife. Ka La'i Waikīkī Beach spans 38 stories and features impeccable residential-style guest rooms and suites; a state-of-the-art wellness facility; a 24-hour fitness center; an infinity pool with an expansive sun deck; five indoor and outdoor venues and event spaces; two signature restaurants offering contemporary cuisine in addition to in-room dining and in-suite chef services; a variety of beach services and amenities; and a 24-hour business center and library. Next year, the property will embark on an interior architecture and design renovation led by the award-winning Bryan O’Sullivan Studio (BOS Studio).

“We’re thrilled to expand our portfolio in this fabulous and vibrant destination with the debut of Ka Laʻi Waikīkī Beach. Hawaii has played an important role in Hilton’s history ever since Conrad Hilton purchased one of our most renowned hotels, Hilton Hawaiian Village Waikiki Beach Resort, more than 60 years ago,” said Danny Hughes, president, Americas, Hilton. “We’re delighted to build upon Conrad’s vision with our first LXR Hotels & Resorts in the state, and we look forward to offering our guests another incredible location to experience the best of Honolulu and Hawaiian culture.”

Ka La'i Waikīkī Beach derives its inspiration from its very name, symbolizing a profound sense of contentment. This moniker encapsulates the earnest desire that, upon arriving at Ka La'i Waikīkī Beach, guests will immerse themselves in a culture of belonging, nurtured by the genuine kindness and aloha spirit of the hotel's 'ohana. 

“The debut of LXR Hotels & Resorts in Waikīkī Beach underscores our commitment to delivering world-class hospitality in the most coveted destinations. As the inaugural property in Hawaii for LXR Hotels & Resorts, Ka La'i Waikīkī Beach embodies the sophisticated and one-of-a-kind essence of our brand,” said Feisal Jaffer, global head, LXR Hotels & Resorts. “From the resort’s commitment to the local community and immersive cultural offerings for guests, to the property’s prime location in one of the most sought-after locations in the world, Ka La'i Waikīkī Beach represents the spirit of LXR Hotels & Resorts. We look forward to offering our guests a bespoke stay paired with exceptional service from check-in to check-out.”

Hilton Partners with Small Luxury Hotels of the World - dramatically expanding global luxury portfolio

Hilton and Small Luxury Hotels of the World have formed an exclusive strategic partnership that will welcome Hilton guests to hundreds of independently-minded luxury hotels in the most sought-after destinations around the world. 

The partnership will dramatically expand the luxury experiences offered by Hilton as unique SLH properties join the unparalleled hotels of the growing Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and LXR Hotels & Resorts brands.

Through this exclusive partnership, which will ramp up in the months ahead, all of Hilton’s customers, including the more than 180 million members of Hilton Honors, will soon be able to dream, book and earn and redeem Points for stays at participating properties in the SLH community of 560 luxury boutique hotels spanning 90 countries. These locations are highly complementary to Hilton’s vast network of hotels and will give guests access to additional luxury accommodations in hundreds of new destinations. 

“Hilton guests are among the most sophisticated travelers in the world, and we are always looking for amazing new experiences to share with them,” said Chris Silcock, president, Global Brands and Commercial Services, Hilton. “This relationship with Small Luxury Hotels of the World will grant Hilton customers and Hilton Honors members access to a community of high-end boutique hotels in exciting new luxury travel destinations, giving them more ways to dream, book, and earn and redeem points with Hilton.”

Participating SLH hotels will be bookable on all Hilton channels, giving the hotels exposure to a broad audience while allowing them to retain the independent spirit that makes each property unique.

“We’re thrilled to begin this win-win relationship with Hilton as it brings exciting possibilities for both brands,” said Shaun Leleu, chairman, Small Luxury Hotels of the World. “Hilton customers, including Hilton Honors members, gain access to our unrivalled collection of exceptional boutique hotels, while our properties enjoy amplified reach to a loyal and discerning audience. It's a game changer for independently owned hotels on a global scale.”

First Tempo by Hilton opens in Times Square

Hilton has announced the opening of the 661-room Tempo by Hilton Times Square, the first hotel from Hilton’s newest stylish and contemporary lifestyle brand.  

Located in TSX Broadway, a new 46-story tower featuring experiential retail, cutting-edge entertainment spaces and the historic Palace Theatre, the hotel matches the ever-evolving needs of the traveller whose ambitious spirit calls for both moments of relaxation and inspiration. Hotel highlights include expansive views of Times Square, a buzzy cocktail lounge with an outdoor terrace, a fitness centre with top-of-the-line equipment and signature Tempo by Hilton Wellness Rooms featuring Peloton bikes. 

As part of the soon-to-open TSX Broadway, Tempo by Hilton Times Square is setting the stage for a new era of Times Square hospitality. The hotel is located on the Western Hemisphere's most visited corner, where 400,000 people pass by daily.  

“Tempo by Hilton speaks to how we innovate our brands at Hilton each and every day,” said Matt Schuyler, chief brand officer, at Hilton. “From rooms designed to cater to our guests’ well-being, to an array of culinary offerings designed for the health-conscious traveller, Tempo by Hilton ensures an expanded wellness experience for our guests and reflects the ongoing growth of our lifestyle brands that are reshaping the traditional hotel experience. With incredible entertainment and retail spaces from TSX Broadway and an immersion in the heart and culture of Times Square, this hotel truly serves as a destination unto itself.”  

With the debut of Tempo by Hilton Times Square, as well as the upcoming openings of Motto by Hilton, Home2 Suites by Hilton and Hampton by Hilton in Times Square this summer, Hilton will add nearly 2,000 rooms to its portfolio in this iconic destination. 

Danny Hughes, executive vice president and president, of Americas, Hilton said, “Times Square is experiencing its renaissance, and, in partnership with TSX Entertainment, we’re excited to play a part in propelling this iconic neighbourhood into its next chapter, encapsulating the energy and vibrance of the heart of the Big Apple. Tempo by Hilton Times Square is an important addition to Hilton’s portfolio of more than 50 hotels across New York City, and we’re delighted to serve as the new home base for business travellers, leisure travellers and locals looking to stay and play in this dynamic destination.” 

Designed for the Rhythm of Life 

Designed by Wimberly Interiors, interior designer, and Mancini Duffy, architect of record, the 36-story hotel features warm tones and stylish décor meant to evoke an atmosphere of comfort, inspiration and rejuvenation. Each space is functional yet elevated, approachable yet modern – empowering guests to maintain their momentum while travelling as they continue to move, rest, work and live.  

Hilton to launch apartment‑style long stay hotel brand

Hilton has released details of a new long-stay brand designed to meet the needs of the rapidly expanding $300 billion workforce travel market.  Initially launching in the U.S. under the working title Project H3, the idea is to offer a lower midscale, extended-stay solution for business and working travellers, that provides a reliable and consistent foundation allowing guests to make the most out of every day.

Hilton says it has created a hotel product for a vastly underserved group of travellers looking for apartment-style accommodations for 20 nights or more, built with the staying power of Hilton’s award-winning hospitality.

“Project H3 is perfectly positioned to serve the unique needs of the long-stay traveller, thanks to its innovative design, strong value proposition for our owners and of course, the hospitality our team members offer every day,” said Chris Nassetta, president and CEO, of Hilton. “We aim to serve any guest, anywhere in the world, for any travel need they may have, and this new brand represents a greater opportunity for us to grow our portfolio while providing the reliable and friendly service our customers expect from Hilton.”

Hilton’s research shows that long-stay travellers, including travelling nurses, military personnel, and those experiencing workforce relocations, value the simple things in life, placing quality time and comfort above all else. In addition, those looking for a long stay will book an average of 20 or more nights and desire a reliable home base that allows them to maintain their routines while delivering simplicity, consistency and convenience.

This new extended-stay brand will appeal to the long-stay traveller through signature elements including:

Hotel giant Hilton releases first quarter results which show net income reached $209 million

The hotel and hospitality giant, Hilton Worldwide Holdings, has just released details of its first quarter 2023 results which show the firm amassed a net income of $209 million.  The company added 9,200 rooms to Hilton's system in the first quarter, resulting in 5,300 net additional rooms in Hilton's system during the period and approved 24,900 new rooms for development, bringing Hilton's development pipeline to 428,100 rooms as of March 31, 2023

Hilton repurchased 3.2 million shares of Hilton common stock during the first quarter, bringing total capital return, including dividends, to $487 million for the quarter and more than $602 million year to date through April

Full-year 2023 system-wide RevPAR is expected to increase between 8 percent and 11 percent on a comparable and currency-neutral basis compared to 2022; full-year net income is projected to be between $1,331 million and $1,385 million; full-year Adjusted EBITDA is projected to be between $2,875 million and $2,950 million. Full-year 2023 capital return is projected to be between $1.8 billion and $2.2 billion.

Christopher J. Nassetta, President & Chief Executive Officer of Hilton, said, "We carried strong momentum into 2023, exceeding the high end of our guidance for system-wide RevPAR, driving strong bottom-line results and delivering meaningful free cash flow available for return to our shareholders. As a result of our strong performance and positive outlook, we are raising our Adjusted EBITDA guidance for the full year."

In the first quarter of 2023, Hilton opened 64 new hotels totalling 9,200 rooms and achieved net unit growth of 5,300 rooms. Additionally, Hilton started construction on over 19,000 hotel rooms during the first quarter, continuing the positive momentum from the end of 2022, particularly in China. Further, Hilton continued to achieve development milestones during the first quarter, opening the 100th Tapestry Collection by Hilton, as well as its 500th hotel in China. 

Hilton ranks 2nd on 'Best Companies to Work For List in the US'

The recognition marks the eighth consecutive year on the prestigious list for Hilton

As the travel industry continues its incredible post-pandemic growth, Hilton has once again been recognized for its remarkable workplace culture. Great Place to Work (GPTW) and Fortune named Hilton #2 on the 2023 Best Companies to Work For list in the U.S. As in previous years, Hilton is the highest-ranked hospitality company to appear on the list. 

“We are so honoured to be recognized as a Great Place to Work for the eighth year in a row – and especially proud to be the #2 in the U.S. this year. Since our founding, our team members have always been at the heart of our hospitality – and this recognition is the result of everything they do to deliver on our founding vision, to fill the earth with the light and warmth of hospitality,” said Chris Nassetta, president and CEO, Hilton. “Our Hilton family is so proud of the incredible culture we’ve built together, and we look forward to building on that work for years to come.” 

Hilton has also achieved top honours globally. For the first time, Hilton has been named the #1 Best Workplace in France. This win comes as we celebrate being named a Great Place to Work in more than a dozen other countries, including in Argentina (#1), China (#1), Peru (#1), Portugal (#1), Uruguay (#1), Nigeria (#2), Singapore (#2), Brazil (#3), Oman (#3), Ireland (#4), Kuwait (#4), Philippines (#4), Saudi Arabia (#4), Spain (#4), UAE (#6), Germany (#8), Qatar (#9), Bahrain (#10), and Colombia (#15).

The last few years had a tremendous impact on ways of working, and today more than ever, team members are looking for more diverse, inclusive, and flexible working experiences. Hilton has committed to building a culture that supports team members at every step of their personal and professional journeys while creating a fully human experience at work through inclusion, wellness, growth and purpose.  

Spark - the new brand from Hilton ....

Hilton’s portfolio extends into the premium economy category with more than 100 deals already in various stages of development.....

Hilton today announced the launch of Spark by Hilton, the newest addition to its portfolio of world-class brands. Following extensive research, the introduction of Spark by Hilton fills an open space in the industry by creating a new premium economy lodging option to meet the needs of even more guests and owners seeking value, quality and consistency.  

Spark by Hilton provides a simple, reliable and comfortable stay for every guest, ​​all at an accessible price. For developers, Spark by Hilton leverages an innovative conversion model to offer a compelling investment option for owners. 

Spark by Hilton builds on Hilton’s continued work evaluating the market to develop new brands to meet the evolving needs of guests and owners and provide a hotel for every traveller for every stay. Over the last 15 years, Hilton has more than doubled its brand portfolio and number of rooms around the world organically, creating a diverse, yet complementary range of brands across categories.

Serving guests looking to maximize the value of their travel experience, Spark by Hilton will deliver reliable, friendly essentials with unexpected touches. Signature elements of Spark by Hilton will include: ​​​​ 

Thoughtful Simplicity: Spark by Hilton will offer simple, inspired design with splashes of color and cheer that bring the outdoors in. Each hotel will provide a welcoming sense of arrival with colorful exterior statement walls and energizing artwork. The public space will feature multi-functional seating from communal tables to rocking chairs, offering plenty of options for guests to enjoy breakfast, socialize or work throughout the day. Guest rooms will be comfortable and relaxing so travelers can unwind and recharge for whatever comes next. Focusing on practical amenities, the simple, streamlined furniture will include an open closet, in-room refrigerator, multi-purpose work surface and bright bathroom. 

Reliable Service: As part of the Hilton family of brands, ​guests will feel welcome and confident in their stay from the moment they walk through the door. Warm and inviting hotel team members with attention to detail will provide happy and helpful service. And, guests will be empowered with the tools needed to make the most of their stay, such as 24-hour digital check-in and Digital Key.  ​  

Unexpected Touches: Spark by Hilton will help add value to the guest experience by offering a simple, complimentary breakfast, featuring premium coffee, juice and a signature bagel bar with spreads, so guests can fuel up before hitting the road. The brand will also offer a 24-hour retail market for on-the-go travelers.  

Consistent Quality: To ensure the goal of a consistent, quality guest experience, each hotel will be required to complete a full renovation, encompassing all guest-facing areas of the hotel, prior to joining Spark by Hilton and the Hilton family. 

“In looking at the economy category, we saw a segment that has grown dramatically but lacks consistency, providing us an opportunity to deliver on the needs of this underserved segment of travellers,” said Matt Schuyler, chief brand officer, Hilton. “True to its name, Spark by Hilton signifies the start of something great – a moment of ignition as we add energy and momentum into the category and deliver the most reliable and friendly stays. This breakthrough premium economy brand will deliver the essentials done exceptionally well for every guest, every time along with friendly service – ensuring all travellers can enjoy a great hotel experience where they feel truly cared for.” 

Hilton is creating greater value for owners and operators with the launch of Spark by Hilton. This cost-effective conversion brand provides a unique opportunity for existing properties by reimagining the economy segment and focusing on areas that drive the guest experience while also providing a consistent look and feel across each hotel. 

Owners also will benefit from Hilton’s powerful network effect, resilient business model, and high-performing commercial engines, including supply chain management, a cost-effective pricing model and automated customer offerings such as digital check-in and Digital Key. 

“Spark by Hilton was developed in close collaboration with our developer community, and we are thrilled by the positive feedback and excitement we have received to date,” said Alissa Klees, brand leader, Spark by Hilton. “In fact, we already have more than 100 deals in various stages of development across the U.S., with the first properties anticipated to open this year.”  

Hilton unveils new brand promising reliable essentials and friendly service at value rates.... Say hello to Spark by Hilton

Hilton’s portfolio extends into the premium economy category with more than 100 deals already in various stages of development.....

Hilton today announced the launch of Spark by Hilton, the newest addition to its portfolio of world-class brands. Following extensive research, the introduction of Spark by Hilton fills an open space in the industry by creating a new premium economy lodging option to meet the needs of even more guests and owners seeking value, quality and consistency.  

Spark by Hilton provides a simple, reliable and comfortable stay for every guest, ​​all at an accessible price. For developers, Spark by Hilton leverages an innovative conversion model to offer a compelling investment option for owners. 

Spark by Hilton builds on Hilton’s continued work evaluating the market to develop new brands to meet the evolving needs of guests and owners and provide a hotel for every traveller for every stay. Over the last 15 years, Hilton has more than doubled its brand portfolio and number of rooms around the world organically, creating a diverse, yet complementary range of brands across categories.

Serving guests looking to maximize the value of their travel experience, Spark by Hilton will deliver reliable, friendly essentials with unexpected touches. Signature elements of Spark by Hilton will include: ​​​​ 

Thoughtful Simplicity: Spark by Hilton will offer simple, inspired design with splashes of color and cheer that bring the outdoors in. Each hotel will provide a welcoming sense of arrival with colorful exterior statement walls and energizing artwork. The public space will feature multi-functional seating from communal tables to rocking chairs, offering plenty of options for guests to enjoy breakfast, socialize or work throughout the day. Guest rooms will be comfortable and relaxing so travelers can unwind and recharge for whatever comes next. Focusing on practical amenities, the simple, streamlined furniture will include an open closet, in-room refrigerator, multi-purpose work surface and bright bathroom. 

Reliable Service: As part of the Hilton family of brands, ​guests will feel welcome and confident in their stay from the moment they walk through the door. Warm and inviting hotel team members with attention to detail will provide happy and helpful service. And, guests will be empowered with the tools needed to make the most of their stay, such as 24-hour digital check-in and Digital Key.  ​  

Unexpected Touches: Spark by Hilton will help add value to the guest experience by offering a simple, complimentary breakfast, featuring premium coffee, juice and a signature bagel bar with spreads, so guests can fuel up before hitting the road. The brand will also offer a 24-hour retail market for on-the-go travelers.  

Consistent Quality: To ensure the goal of a consistent, quality guest experience, each hotel will be required to complete a full renovation, encompassing all guest-facing areas of the hotel, prior to joining Spark by Hilton and the Hilton family. 

“In looking at the economy category, we saw a segment that has grown dramatically but lacks consistency, providing us an opportunity to deliver on the needs of this underserved segment of travellers,” said Matt Schuyler, chief brand officer, Hilton. “True to its name, Spark by Hilton signifies the start of something great – a moment of ignition as we add energy and momentum into the category and deliver the most reliable and friendly stays. This breakthrough premium economy brand will deliver the essentials done exceptionally well for every guest, every time along with friendly service – ensuring all travellers can enjoy a great hotel experience where they feel truly cared for.” 

Hilton is creating greater value for owners and operators with the launch of Spark by Hilton. This cost-effective conversion brand provides a unique opportunity for existing properties by reimagining the economy segment and focusing on areas that drive the guest experience while also providing a consistent look and feel across each hotel. 

Owners also will benefit from Hilton’s powerful network effect, resilient business model, and high-performing commercial engines, including supply chain management, a cost-effective pricing model and automated customer offerings such as digital check-in and Digital Key. 

“Spark by Hilton was developed in close collaboration with our developer community, and we are thrilled by the positive feedback and excitement we have received to date,” said Alissa Klees, brand leader, Spark by Hilton. “In fact, we already have more than 100 deals in various stages of development across the U.S., with the first properties anticipated to open this year.”  

Emerging trends that are innovating the travel experience

Conrad Maldives Rangali Island  Photo Hilton

Nearly a quarter (23%) of Brits say they will be making mostly road trips next year, while wellness (46%) and connecting to local cultures (50%) are the most important aspects of travel as they look to 2023

67% are also looking to technology to make travelling in 2023 seamless, with one in five (21%) wanting to use technology within their hotel stay, such as digital room keys and mobile check-in services

Research also reveals that there is likely to be a travel surge – as 59% of the nation are looking to travel more next year compared to 2022 

The new research comes as Hilton releases its 2023 Trends Report, a global study unpacking how traveller needs and interests are changing – with key themes uncovered as prioritising wellbeing, learning about local cultures, and using technology to create seamless stays

                       If 2022 was the year of the changed traveller, 2023 is set to be the year of the evolved traveller, as Hilton releases its latest global Trends Report: The 2023 Traveler: Emerging Trends that are Innovating the Travel Experience, A Report from Hilton, today. 

New research from Hilton shows that Brits are looking to immerse themselves in local culture, prioritise personal wellness, take to the road, and become more tech-focused as they travel next year.

2023 is set to be the year of invigorated travel – with travel at top of mind for over half of Brits (59%) who are set to travel more in the next year compared to 2022.

Staycations Are Here To Stay

The pandemic prompted the re-emergence of staycations and is no surprise that this trend will continue, with one-fifth (23%) looking to explore the best of Britain through road trips in 2023.  

With so much to explore, from the Cornish coast to the Scottish Highlands, holidaymakers will be spoilt for choice as they look forward to next year. 

Culture Vulture

Keeping it local is even a trend for those looking to venture further afield, with nearly a third of Brits (29%) stating that immersing themselves in the local culture is a top priority when on holiday. 

Nearly a quarter (23%) even states that being able to support the local community and culture is what they will consider the most when it comes to travelling in 2023. 

Holiday Self-Care

Hilton Playa del Carmen  Photo Hilton

A focus on health and wellness is often high on new year’s resolutions lists, and this is a top trend for travel, too – as over half of Brits (54%) see travel as a key part of their wellness routine – with a third of Brits looking for travel experiences that allow them to escape the stress of everyday life (32%).

The importance of wellness even plays into the type of accommodation they pick, with Brits selecting holidays based on addressing mental (31%) and physical (32%) wellness, having healthy options to eat and drink (40%), access to fitness activities or facilities (44%) and unique spa treatments (19%).

With this trend in mind, travel experts at Hilton are predicting to see an increase in holidays to more remote and secluded locations such as Legacy Hotel Cascais, Curio Collection by Hilton, which is nearby Portugal’s capital Lisbon; Hilton Garden Inn Da Nang in central Vietnam; and Hilton Skanes Monastir Beach Resort, on Tunisia’s central coast.

Smart Tech for Smooth Travel

Hilton anticipates tech will become an integral part of travel – with 67% of Brits caring most about ease and technology where travel is concerned, and one in five (21%) wanting technology to be used throughout a hotel stay to ensure a seamless stay.

For a frictionless travel experience, Hilton’s Digital Key allows travellers to bypass the front desk and go straight to their rooms. Additionally, enhanced booking options like Confirmed Connecting Rooms by Hilton allows families and friends to reserve adjoining rooms when booking online.

Rise of Bleisure Trips

The nation is set to see a rise in ‘Bleisure’ trips – where Brits will blend work and travel needs to maximise on time and experiences. 

Work environments are being seen in a new light – the traditional office is becoming a thing of the past, as one in 10 plan to work remotely while travelling in 2023 (10%).  

“In 2022, motivated travellers sought out new experiences around the world and reconnected with the people and places they love,” said Chris Nassetta, president and chief executive officer, Hilton. "The 2023 Trends Report showcases travellers’ evolving preferences and how eager and optimistic they are about their future adventures. Our Hilton team members are ready to welcome them and create a great stay experience at our more than 7,000 properties worldwide.”

Stories.Hilton.com/2023Trends

Methodology 

Consumer research conducted by Material with 1,002 UK adults. The survey took place between August 23 - 30, 2022, on behalf of Hilton. 

Both qualitative and quantitative methods were used to determine the emerging trends detailed in this report. Hilton conducted stakeholder interviews across the organization to gain perspectives on what travel looks like today and determine what is top of mind going into 2023. Business Divisions included: Business Travel/Events, Food & Beverage, Wellness, Sustainability, Design, Digital Innovation, Workplace Culture. In addition, Hilton commissioned an online omnibus survey with Material, fielded in August 2022 among general population consumers 18+ years of age in several markets with questions targeting behaviour related to travel. Specifically, the survey was fielded to: n=1,002 in Australia, n=1,002 in China, n=1,002 in Germany, n=1,002 in Japan, n=1,002 in Mexico, n=1,002 in the U.K. and n=1,018 in the U.S. Additionally, a Hilton Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 U.S. Adult Travelers, between August 23rd and August 30th, 2022, using an email invitation and an online survey. This data has been weighted to ensure an accurate representation of U.S. travellers. “Travelers” are defined as those who took a trip in the past 24 months that required an overnight stay.

Hilton Ranked #2 Workplace in the World

High fives all round... Photo Hilton

For the seventh year in a row, Hilton has been recognized for its exceptional workplace culture and named as one of the World’s Best Workplaces by Fortune magazine and Great Place to Work. Hilton ranked #2 of the top 25 companies and remains the only hospitality company on the list. Since first earning this recognition in 2016, Hilton has continued to build upon its strong workplace culture through an unwavering focus on creating an environment that’s inclusive, offers growth opportunities, is driven by purpose and allows team members to bring their best, most authentic selves to work. 

“For more than a century, we’ve been guided by our founding purpose to make the world a better place through our hospitality – and it’s a vision that continues to guide the work we do each day to create exceptional experiences for our guests and support our team members,” said Chris Nassetta, president and CEO, Hilton. “We are so honored to be recognized as one of the World’s Best Workplaces, which is truly a testament to the culture our Hilton family has created and all the work we continue to do to build the best, most inclusive home away from home for our team members. As we usher in a new era of hospitality, we are proud to celebrate our progress, and continue our journey to be the most hospitable workplace for all.” 

Hilton is dedicated to building a culture that supports team members at every stage of their personal and professional journeys and that empowers them to be themselves at work each and every day. 

The hospitality company provides best-in-class benefits to both hourly and salaried team members, including expanded parental leave, adoption assistance, access to debt-free education through Guild Education, and discounted travel benefits through the popular Go Hilton team member travel program. 

Building on that foundation, last year as part of its Thrive at Hilton platform, Hilton launched a new mental wellness hub to enable team members to easily and seamlessly find and access all of the company’s mental health benefits, resources and tools. This year, Hilton expanded on this commitment with the launch of Care for All, a new industry-leading caregiving initiative designed to support team members on their caregiving journeys. The Care for All platform is an extension of Hilton’s efforts to support team members in caring not only for themselves, but also for those closest to them, whether it be children, parents, siblings, pets, or anyone who needs care. 

“At Hilton, we aim to inspire team members to bring their best selves to work each day and to be their authentic selves at every step of their career journey,” said Laura Fuentes, chief human resources officer, Hilton. “We believe Hilton can be a place of endless opportunity – one where our teams can achieve their full human potential, accelerate the growth of our business, and inspire the world.” 

Hilton and Voyager Space to Partner on Improving Stays in Space — Designing Crew Lodging, Hospitality Suites for Starlab Space Station

Voyager Space names Hilton as its official hotel partner to elevate the guest experience in space

© 2022 Hilton

When you’re going into outer space for an extended period of time, Hilton and Voyager Space want astronauts and space tourists to know it matters where you stay. Voyager, a global leader in space exploration, today announced Hilton will be the official hotel partner of Starlab, Voyager’s planned free-flying commercial space station.

© 2022 Hilton

Dylan Taylor

Chairman and CEO, Voyager Space

“Starlab will be more than just a destination, it will be an experience made infinitely more unique and artful with the Hilton team’s infusion of innovation, expertise and global reach,” said Dylan Taylor, chairman and CEO, of Voyager Space. “Voyager and Hilton are acutely focused on creating innovative solutions for the future of humanity and this partnership opens new doors to what is possible for comfort-focused space exploration and habitation.”

Voyager, and its operating company Nanoracks, were awarded $160 million in NASA funding in 2021 for the Starlab space station, which is set to replace the International Space Station. Starlab is planned to have the capacity to continuously host up to four astronauts and house the George Washington Carver (GWC) Science Park, a state-of-the-art laboratory system and the first science park in space. Starlab leverages Voyager and Nanoracks' experience managing global customer experience and research operations on the International Space Station for over a decade.

Chris Nassetta

President and CEO, Hilton

“Hilton has been innovating to improve the guest experience and pioneering new destinations for travel for more than a century. We are thrilled to partner with Voyager to bring that expertise to Starlab,” said Chris Nassetta, president and CEO, of Hilton. “For decades, discoveries in space have been positively impacting life on Earth, and now Hilton will have an opportunity to use this unique environment to improve the guest experience wherever people travel. This landmark collaboration underscores our deep commitment to spreading the light and warmth of hospitality and providing a friendly, reliable stay – whether on the ground or in outer space.” 

This first-of-its-kind venture builds on Hilton’s effect in new and emerging markets, its storied history with space, and its global lodging and hospitality leadership, welcoming more than three billion guests across a portfolio of 18 brands comprising 7,000 properties in 122 countries and territories. In partnership with Voyager, Hilton will bring this unique scale and customer focus to Starlab as it continues to serve every traveller for every trip occasion.