Accor continues to transform and simplify its structure by leveraging its leadership positions in the most buoyant hospitality markets and segments

Accor continues to transform and simplify its structure by leveraging its leadership positions in the most buoyant hospitality markets and segments.

 Accor, global hotel operator and leader in Luxury & Lifestyle hospitality, operates a unique portfolio of brands covering all segments, from economy to luxury, in 110 countries. The Group is evolving its structure to capitalize on the transformation undertaken in recent years, consolidate its leadership positions, focus its efforts, strengthen its know-how, accelerate its growth and continue to improve its profitability. As such, Accor will leverage two divisions comprising separate and distinctive expertise with the aim of further strengthening the excellence of each of these business lines, improving their operational and financial performance, offering their owners and guests ever more relevant products and services, and attracting the best talents. From October 1, 2022, Accor will be structured around two dedicated divisions:

* “Economy, Midscale & Premium Division”, comprising notably the Group’s brands ibis, Novotel, Mercure, Swissôtel, Mövenpick and Pullman, covering 4,816 hotels worldwide and 948 new properties in development. This division will incorporate leadership positions in Europe, Latin America, Asia-Pacific and the Middle East, and will be structured around four regional headquarters based in Paris, Sao Paulo, Singapore and Shanghai. It will focus its strategy on accelerating its development notably through franchises, the rejuvenation of its brands and the industrialization of our operating model.

 

* “Luxury & Lifestyle Division”, bringing together Accor’s luxury brands as well as the Group’s lifestyle entity, Ennismore, and covering 488 hotels globally and 266 new properties in development. This division focused on Luxury and Lifestyle will be structured by brand around 4 pillars: Raffles & Orient Express, Fairmont, Sofitel & MGallery, and Ennismore. It will be committed to strengthening the identities of its iconic brands, investing in top talents, selecting the best locations and offering unique and innovative experiences.

Through these two business divisions incorporating growth strategies and trajectories that have been clearly defined and tailored to guest and owner expectations, Accor will offer its partners and investors a clear and transparent model for each of its business lines, which will be a factor in creating value and ramping up the development of its brands and segments.

According to Sébastien Bazin, Accor Chairman and CEO, “Changing our organizational structure is a natural step in the transformation initiated several years ago, which turned Accor into an asset-light group that is more agile and efficient, with a global profile and which has become a key player in Luxury and Lifestyle. By evolving from a generalist to a multi-specialist model, our aim is to further improve Accor’s appeal in the eyes of talents, owners, partners and investors. We capitalize on our leadership positions to accelerate our development, better focus talents and expertise, and improve our performance.”.

This organizational structure is submitted to the Group’s employee representative bodies. 

Qantas Frequent Flyer and Accor do tie up

As Australians prepare to travel again, members of Qantas Frequent Flyer and Accor’s loyalty program, ALL – Accor Live Limitless, can for the first time be rewarded twice when they fly with Qantas and stay at one of Accor’s hotels.

From today, members who link their Qantas Frequent Flyer and ALL – Accor Live Limitless accounts can earn points in both programs on eligible hotel bookings and Qantas flights.

Almost 30 million members across both programs in Australia and the Asia Pacific are set to be rewarded for staying at Accor and flying on Qantas’ domestic and international flights. Details of the program include:

Points earn on the ground:

• Earn 3 Qantas Points per dollar as well as the usual ALL – Accor Live Limitless Reward points on eligible Accor hotel stays in Australia or across the Asia Pacific.
• Plus, earn 3 Qantas Points for every dollar on eligible transactions while staying at Accor hotels, including dining and room service while also earning Reward points.

Points earn in the air:

• Members who hold Qantas Platinum, Platinum One or ALL Gold, Platinum and Diamond status can earn up to 2 ALL – Accor Live Limitless Reward points per A$10 spent on eligible Qantas flights in addition to the usual Qantas Points.

Accor brands include: SO/, Sofitel, MGallery, Art Series, Pullman, Swissôtel, Grand Mercure, Peppers, Swissotel, The Sebel, Mantra, Novotel, Mercure, Mövenpick, Tribe, BreakFree, ibis, ibis Styles, ibis Budget.

Accor Pacific CEO Simon McGrath said this was a major milestone for the travel industry, enabling greater benefits for loyalty members across more than 1,200 Accor hotels, apartments and resorts in the Asia Pacific region.

“We are joining forces to reward our customers, delivering exceptional travel benefits and unrivalled service for people who enjoy our two much-loved brands,” Mr McGrath said.

“Customers are at the heart of this partnership which is set to bring significant extended benefits for travellers. This is a first for a hospitality group and airline in Australia.

ALL - Accor Live Limitless partners with Zrou to bring palate innovation to members and guests across greater china

ALL – Accor Live Limitless and Zrou have announced their partnership to bring innovation to the dining arena in hospitality. This first-of-its-kind cooperation aims to launch a plant-based creative menu concept across Accor branded hotels as part of a substantial step toward the two parties’ commitment to bringing gastronomic modernization to the culinary scene across Greater China.

A private, gourmet launch event was held at the Fairmont Peace Hotel Shanghai to celebrate this unique partnership. On July 15, ALL and Zrou invited five celebrity chefs including chef, restauranteur, entrepreneur and social influencer David Laris, a pioneer in modern Chinese cuisine who famously brings together modern and traditional culinary concepts, Jereme Leung, award-winning creative chef, fashion and gourmet icon Lance Yu, Zrou Executive Chef, Director of Product Development with a focus on plant-based dining creative, Mark Sampson, and French Pastry Chef Sarah Ni and China’s most famous Masters of Wine, Fongyee Walker to curate a gourmet tasting experience “Table Number Zrou” for an exclusive set of VIP guests including key media and influencers.

Accor to open the Pullman Downtown Dubai

Photo: AETOSWire

Twenty14 Holdings, a Abu Dhabi-based hospitality company has partnered with hotel giant Accor, to open a new Pullman hotel at Dubai's Business Bay.

“We are pleased to partner with Accor and be part of their strong footprint and network in the region,” said Adeeb Ahamed, Managing Director of Twenty14 Holdings. “Pullman is aligned with our expectations and vision as an asset owning company, and with Accor’s loyalty program and management expertise, we are confident that guests at our property will get to experience the best of global hospitality.”

Located in Business Bay, the hotel offers stunning views of the Dubai Canal, the Dubai Skyline and the iconic Burj Khalifa. Business Bay is near Dubai International Financial Center (DIFC), as well as the Dubai International Convention & Exhibition centre.

Qantas and Accor have announced a deeper partnership

Qantas and Accor have announced a deeper partnership that will see mutual members of their loyalty programs be rewarded at every stage of their travel journey.  Scheduled to launch mid-2021, it will be the first partnership of its kind between an airline and hospitality group in the Asia Pacific region.

This new partnership will give eligible members of both programs the opportunity to boost their rewards by simultaneously earning both Qantas Points and ALL – Accor Live Limitless Reward Points on Accor hotel bookings and Qantas Points and ALL – Accor Live Limitless Reward Points on Qantas flight bookings.

Members will also enjoy more opportunities to redeem points as well as a suite of exclusive benefits for top-tier members.

With over 50 hotels in the pipeline, Accor intensifies the development of its lifestyle brands

TRIBE will arrive in Paris this fall, followed by Amsterdam, Warsaw and other launches planned for key gateway cities such as London, Berlin, Brussels, Lisbon, and Vienna in Europe to start...

Accor is stepping up its ambition in the lifestyle sector with TRIBE, a rapidly expanding midscale brand, which is exceeding initial expectations and planning to open more than 50 hotels globally... In Europe, in addition to Paris, Amsterdam or Warsaw where hotels have already been signed, projects in iconic locations such as Berlin, London Brussels, Lisbon and Vienna are currently being finalized. Over the next five years, the brand is planning to open a total of 150 hotels worldwide aimed at a new generation of travelers in search of refined yet affordable experiences.

“Accor is a global leader in the lifestyle segment, thanks to its 11 disruptive brands, including TRIBE and its 50 hotels in the pipeline. The brand is going from strength to strength and is continuing its international expansion with the development of numerous projects. In line with the Group’s growth targets, TRIBE has established itself as the new standard in the world of lifestyle hospitality” said Gaurav Bhushan, Chief Development Officer, Accor.

Accor announces additional €560m banking credit facility

Accor has announced that it has signed an agreement with a consortium of 5 banks for a new €560m Revolving Credit Facility (RCF). It complements the undrawn €1.2bn RCF signed in July 2018. It further reinforces Accor’s liquidity position which today exceeds €4.0bn, i.e. more than 40 months under the current market conditions:

€2.5bn available cash at-hand as of end-March 2020
€1.2bn RCF signed in July 2018 - undrawn
€0.56bn as per the new RCF - undrawn

The new fully committed facility has a 12 months tenor, with two six-months extension options in the hands of Accor and has neither covenant nor restriction. It has been underwritten by the following 5 banks: BNP Paribas, Crédit Agricole CIB, Crédit Industriel et Commercial, Natixis and Société Générale. This reflects the renewed trust of Accor’s core banks its business profile and strong balance sheet.

Raffles Singapore reopens after big refurb...

One of the great hotels of the world, the Raffles in Singapore has officially reopened, heralding an exciting new chapter in the iconic property’s rich history and heritage. The hotel originally opened in 1887 and is now the flagship property of the Accor hotel group, the world’s leading augmented hospitality group. Raffles Singapore is now welcoming guests and visitors, following the iconic hotel’s careful and sensitive three-phased restoration, which began in February 2017.

“There are few hotels in the world whose names have become virtually synonymous with the cities in which they are located – and none more so than the Raffles Hotel in Singapore. The newly restored Raffles will provide an experience like no other,” said Christian Westbeld, General Manager, Raffles Singapore. “It is our wish and desire that our guests will continue to create treasured memories at the hotel, while rediscovering what makes it so special – the distinctive architecture, heritage and legendary service.”

Traditional delights with a modern accent..........Raffles Singapore officially reopens

One of the great hotels of the world, the Raffles in Singapore has officially reopened, heralding an exciting new chapter in the iconic property’s rich history and heritage. The hotel originally opened in 1887 and is now the flagship property of the Accor hotel group, the world’s leading augmented hospitality group. Raffles Singapore is now welcoming guests and visitors, following the iconic hotel’s careful and sensitive three-phased restoration, which began in February 2017.

“There are few hotels in the world whose names have become virtually synonymous with the cities in which they are located – and none more so than the Raffles Hotel in Singapore. The newly restored Raffles will provide an experience like no other,” said Christian Westbeld, General Manager, Raffles Singapore. “It is our wish and desire that our guests will continue to create treasured memories at the hotel, while rediscovering what makes it so special – the distinctive architecture, heritage and legendary service.”

Lille, London and Paris: 3 New Urban Refuges!

Photo Accor

The dream of generous and exuberant hospitality will become reality once again in the UK and France. The MAMA family shows no sign of slowing down. 

Here’s an overview of 3 unconventional and original openings planned for August and October 2019.

The Mama Shelter adventure began in 2008 with Mama Paris East. The brand has never hidden its desire to aim high, and has only opened its doors in districts with a captivating history. Marseille, Lyon, Bordeaux, Los Angeles, Rio de Janeiro, Belgrade, Prague, and Toulouse have joined the MAMA family, highlighting unusual places that are open to everyone.

Today, the brand continues to expand. Lille, London, Paris—cities proud of their rich heritage but also looking to the future; cities where the dream of a peaceful life will finally become a reality.

Accor Brings its Iconic Raffles Brand to India with two new hotels

Accor announces two majestic hotels in India - Raffles Jaipur and Raffles Udaipur - in the presence of Accor Chairman & CEO Sébastien Bazin and owner, Ratankant Sharma.

The iconic Raffles brand is synonymous with luxury and extraordinary adventure and this announcement signals a new direction for Accor in India, with a stronger focus on luxury and premium brands. Both hotels will deliver a palatial experience in an extraordinary setting along with the famously discreet and personalised Raffles service.

Raffles is renowned for setting the standard for luxury hospitality for over 130 years. With 13 properties across 11 countries, each Raffles hotel represents a carefully curated experience in the most distinguished addresses in the world. Since joining the Accor network in 2015, the brand has undergone a renaissance, with a strong pipeline that will see the portfolio double in the next few years.

New lifestyle brand for Accor

Accor hotels is launching a new lifestyle brand in the midscale segment, to be called TRIBE. Renowned for its expertise in the economy and midscale sector and now a major name in luxury hotels, Accor continues to establish itself in the lifestyle sector in order to offer an ever-greater range of experiences and to satisfy the needs of its customers and partners.

TRIBE, a custom-made solution for new needs and desires

Accor’s new brand TRIBE was created in response to a simple fact: today, more than ever before, travellers seek a high-quality hotel experience at an affordable price. TRIBE aims to surprise travellers with an original, exciting and carefully curated offer that focuses on style rather than price. TRIBE is reshaping the traditional hotel experience, enabling guests to live, work and play in contemporary interiors.

TRIBE intends to meet the expectations and requirements of customers in a ground-breaking way. With a flexible and unique model, the new “TRIBE” concept targets an international clientele of regular travellers. Whether travelling for business or leisure purposes, the TRIBE community is just like today’s men and women: independent, curious and adventurous.