25th Anniversary of the invention of the private jet card

Leading private aviation company Sentient Jet marks its 25th anniversary of the founding of the company and commemorates its invention of the jet card concept, which has revolutionized the private aviation industry and transformed the way individuals access private air travel.

Since the company was founded in 1999, it has been committed to leading innovation in the private aviation industry, introducing a first-of-its-kind jet card, driving change in key industry priorities, such as sustainability, and continually evolving its booking process digitally.

Prior to the invention of the jet card, which provides fliers with unprecedented flexibility to purchase flight time in hourly increments, private aviation options were limited to whole aircraft ownership, fractional ownership, and on-demand charter. Recognizing an abundance of excess capacity in the private aviation space, Sentient Jet seized the opportunity to offer a unique way to fly privately, which has since become a "must-have" product for travelers. By selecting and certifying the best aircraft and operators in the private aviation market, Sentient Jet created a uniform pricing standard and framework that laid the foundation for a brand new style of product. With the first ever jet card, Sentient Jet created an entirely new industry segment that offered then unheard-of flexibility and convenience for personal and business travel in private aircrafts at all-inclusive fixed rates with guaranteed availability, seamless booking, and industry-leading value.

In the past 25 years, Sentient Jet has:

Flown more than 1M passengers over 2,500 destinations all over the world

Flown over 228M miles

Grown revenue by 549%

Held nearly 6,700 active Card Owners

Offset a total of over 1,339,235 metric tons of CO2 emissions

“Sentient Jet’s journey began 25 years ago with the invention of the jet card - a concept that has redefined how people fly privately," said Andrew Collins, Co-CEO at Flexjet, Sentient Jet’s parent company. “With several industry firsts - from the jet card to digitizing on-demand booking with text-to-book - Sentient Jet has been instrumental in shaping modern air travel. As we look ahead to the next 25 years and beyond, we remain committed to advancing our industry and providing our Card Owners with nothing short of extraordinary experiences and exceptional service."

“Throughout my career, I have seen several developments and innovations in the private aviation industry, but Sentient Jet’s creation of the Jet Card ranks as one of the most important and revolutionary product developments,” said Kenn Ricci, Flexjet Chairman and Principal of Directional Aviation. “The Jet Card has created a market that previously did not exist and has exposed many new entrants and first time buyers to our industry. Virtually every private aircraft provider uses some form of the product today.”

Sentient Jet Partners with Celebrity Chef Bobby Flay for Multi-Year Collaboration

Sentient Jet, a leading private aviation company and inventor of the jet card category today announced a multi-year partnership with renowned chef Bobby Flay. This will be the 8th year Sentient Jet has partnered with Chef Flay.

As part of this exciting partnership, Sentient Jet Card Owners will enjoy VIP access to dine at Flay’s acclaimed Las Vegas-based restaurants, Brasserie B and Amalfi. Additionally, they will receive exclusive invitations to Sentient Jet’s annual Derby Day Breakfast hosted by Bobby Flay at the Kentucky Derby, an invite-only tradition where Chef Flay will prepare breakfast for guests.

Bobby Flay, an award-winning chef, restaurateur, cookbook author, and media personality, brings his signature flair and expertise to every culinary venture. With Brasserie B at Caesar’s Palace in Las Vegas and numerous other upscale dining establishments under his belt, Chef Flay is celebrated for his innovative approach to classic dishes and bold flavours.

Bobby Flay has been a strong partner to Sentient Jet since November 2016, when the partnership kicked off with special Card Owner access to VIP reservations. Since then, Chef Flay and Sentient Jet hosted many exclusive Card Owner events, including a 2019 al fresco cocktail hour and dinner in Amagansett, New York to celebrate Sentient Jet’s 20th anniversary. In 2022, Chef Flay hosted a pre-race brunch before the Travers Stakes race in Saratoga, New York, where he shared racing insights and prepared brunch for Card Owners. Each year, Bobby also hosts a signature Derby Day breakfast for Sentient Jet Card Owners ahead of the Kentucky Derby race, complete with cocktails, a themed breakfast and racing picks. Bobby has also participated in other exclusive events, such as intimate Q&A discussions with Card Owners on his businesses, career, travel, etc.

Sentient Jet unveils 2024 exclusive benefits guide

Leading private aviation company and inventor of the jet card category, Sentient Jet launches its highly anticipated 2024 Exclusive Benefits Guide, providing Jet Card Owners increased opportunities to maximize their membership with Sentient Jet with 12 new partners. 

As Sentient Jet celebrates its legacy of loyalty and commitment, the updated benefits guide reaffirms the brand’s unwavering dedication to enhancing the travel experience for Jet Card owners. In its eleventh edition, the new benefits guide builds on the value that Sentient Jet already offers and incorporates more partnerships to meet Card Owners where they are spending today.

Through its Exclusive Benefits Guide, Sentient Jet demonstrates its reach, well-earned reputation as a trusted travel utility and the relationships it has fostered for 25 years. New partnerships this year include:

- Etereo, Riviera Maya, Auberge Resorts

- Susurros del Corazón, Auberge Resorts

- L’Ermitage Hotel, Beverly Hills

- The Boca Raton Resort & Beach Club

- Castle & Key Distillery, Lexington, KY

- Worth Avenue Yachts

- Human Longevity Wellness & Medical Service

- The Ranch Wellness Retreats

- Ghurka Luxury Leather Goods & Accessories

- Solstice Sunglasses

- Theorem Vineyards

- SkyView Sunlight Lamps

“As Sentient Jet looks ahead to the next chapter, we remain deeply grateful for the loyalty and trust of our valued Card Owners over the past 25 years,” said Andrew Collins, Co-CEO of Flexjet, Sentient Jet’s parent company. “Each year, we are able to enrich the membership experience by evolving our benefits guide to focus on where travellers are vacationing, dining and the events they are attending. We are committed to exceeding expectations and delivering unparalleled value - both on and off the aircraft. We understand that a private flight is just one part of the journey. Excellence, service and customer satisfaction remain pivotal, setting the stage for continued growth and success in the years to come.”

Each thoughtfully sourced benefit aligns with Sentient Jet’s core brand tenets, including:

Service

Known for providing exceptional service, Sentient Jet's relationship with its trusted partners provides its Card Owners with exclusive benefits that they can't find anywhere else. Select benefits range from exclusive offers from Flexjet Helicopters, Exclusive Resorts, Auberge Resorts, Human Longevity Wellness & Medical Testing, and PS aka Private Suite, to name a few.

"Our collaboration with Sentient Jet has been remarkable, thanks to their unwavering commitment to providing exceptional service to their Card Owners. Together, we have seamlessly integrated our offerings, creating unique opportunities for Sentient Jet Card Owners who join Exclusive Resorts. This collaboration not only highlights our shared commitment to excellence but also sets the stage for continued innovation in luxury travel," said James Henderson, CEO of Exclusive Resorts.

Card Owners who take full advantage of Sentient Jet’s Exclusive Benefits Guide can experience benefits with a value of approximately $225,000.

Sentient Jet continues its commitment to sustainability

At no cost to Card Owners, the industry leader has invested millions of dollars to offset over 1,339,235 metric tons of CO2 emissions since the program launched in 2021 with millions more earmarked for future programs

Sentient Jet, leading private aviation company and inventor of the jet card category, continues to prove its strong commitment to sustainability through consistency and transparency. The company launched its emissions-neutral sustainability program in 2021, whereby all flights are offset by 300% at no cost to Card Owners, and since then, has offset over 1,339,235 metric tons of CO2 - the largest amount ever achieved by a jet card provider.

“For 25 years, Sentient jet has led innovation in the private aviation industry, looking for new ways to provide a frictionless experience for its Card Owners from pre-booking to post-flight,” said Andrew Collins, Co-CEO of Flexjet, Sentient Jet’s parent company. “Sustainability is a priority across all industries, and the private aviation industry has a clear role to play in the conversation. Consistent with our history as industry innovators, we saw an opportunity to lead growth in this category and continue to be the most thoughtful way to fly.”

Last April, all invoices began to include an individual calculation of offsets, allowing individuals and companies to track their emissions levels directly on invoices in addition to the Sentient Jet app. Alan Walsh, Senior Vice President of Business Operations at Sentient Jet commented: “As the private aviation industry moves towards increased transparency and more candid discussions around sustainability, it became crucial for us to begin including offset calculations so Card Owners and companies can better track their emission levels. Since implementing this feature to our sustainability program last April, we’ve been thrilled by the overwhelmingly positive feedback from our Card Owners.”

Through its partnership with environmental leader 4AIR, the first and only rating system focused on comprehensive sustainability in private aviation, Sentient Jet’s carbon offset program goes beyond traditional aviation sustainability programs by offsetting all aviation emissions, including water vapor, aerosols, and nitrous oxide, which together account for two thirds of emissions an aircraft produces when flying. Sentient Jet’s total emission offsets since the program’s inception is equivalent to:

260K+ homes electricity use for one year

162B+ smartphones charged

22M+ tree seedlings grown for 10 years (2.2M+ seedlings per year)

Sentient Jet Sets New Standards in Sustainability

Sentient Jet, a Directional Aviation company, has prioritized its commitment to the environment and impact by instituting sustainability initiatives that have resulted in record-breaking emission reductions within the industry. The progressive industry leader and category innovator, which has emerged to become a travel utility for their card owners, has had a transformative year having achieved the largest emissions offset by any private aviation company in 2021. Through its partnership with 4AIR, the first and only rating system focused on comprehensive sustainability in private aviation, Sentient Jet will continue to set new industry standards and offer its card owners a more thoughtful way to fly.

“We’ve made strides on the sustainability front in terms of how we are thinking and handling it differently,” said Andrew Collins, President and CEO of Sentient Jet. “Guided by our partnership with 4AIR, the past 12 months were truly transformative, and we're looking forward to continuing our commitment and thoughtful approach to sustainability to meet both market and customer needs."

Sentient Jet has teamed with environmental leader 4AIR to review its flight volumes, shared impact in the skies, and various options to drive its commitment forward. Just 12 months after launching its sustainability initiative, which ensures every flight flown by Jet Card Owners is offset to be carbon neutral and emissions neutral, Sentient Jet has achieved a 300% offset across 30,000 legs flown, equivalent to 541,089 metric tons. Driven by 4AIR, this carbon offset program goes beyond traditional aviation sustainability programs by offsetting all aviation emissions, including water vapor, aerosols, and nitrous oxide, which together account for two thirds of emissions an aircraft produces when flying. Made possible through its initiative with 4AIR, Sentient Jet’s offsets helped support renewable energy worldwide, and forest conservation both locally and globally that not only sequesters carbon, but also supports local communities.

“In light of the continued growth in private aviation, sustainability efforts are essential to achieve industry and climate goals,” says Kennedy Ricci, President, 4AIR. “Sentient Jet’s commitment to the climate goes above and beyond, as they well surpassed emission offset targets, and have emerged as a leader in sustainability offsetting within the private aviation category.”

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Sentient Jet continues its global expansion

Sentient Jet continues its international expansion programme that it started in May with new offerings and initiatives to meet anticipated demand from its Jet Card Owners.  

On the heels of its Transatlantic Programme, which launched last month and offers Jet Card Owners guaranteed availability for one-way trips between New York and London, Sentient Jet is continuing to expand internationally by introducing guaranteed hourly pricing to destinations worldwide. This new service offers Jet Card Owners more global accessibility at a competitive, fixed international rate and leverages Sentient Jet’s London office to offer easy access to international territories, guaranteed with 72 hours notice (within zones). As with all of their flights, Sentient Jet’s guaranteed international pricing ensures the price, jet, mechanical recovery, insurance, and client service are all locked in at one rate that is simply debited from the flyer’s Jet Card. The combination of the Transatlantic Program and this new international offering allows Jet Card Owners to fly direct from New York to London at a fixed rate, and from there continue onward to worldwide destinations such as Geneva or Moscow at a guaranteed rate on a Light, Mid, Super-Mid or Large Cabin aircraft.

Directional Aviation’s OneSky Flight acquires U.K.-based helicopter travel provider Halo Aviation

Directional Aviation’s OneSky Flight, acquires U.K.-based helicopter travel provider Halo Aviation

Halo Aviation

Luxury fractional jet provider Flexjet and jet card pioneer Sentient Jet,  have a new sister company, Halo Aviation Ltd. -  a leading provider of helicopter transportation services in the United Kingdom. 

Earlier this year the group purchased Associated Aircraft Group (AAG), a provider of executive Sikorsky helicopter services in the Northeastern United States. These moves position Flexjet, Sentient Jet and their sister companies, FXAIR and PrivateFly, on-demand jet charter providers in both the U.S. and Europe, to become leaders in vertical flight, further expanding their offerings and global operations.

Halo and AAG, both manage fleets of some of the finest helicopters in the world and are leading providers of vertical lift and urban mobility services in their respective nations. This move will inject a new group of customers from Flexjet, the second-largest fractional jet provider in the world, and Sentient Jet, which has 8,000 active jet cardholders and will pave the way for a unique end-to-end travel solution not offered by any other provider. The structure of these companies and their relationships to each other will offer differentiators in the market that other brands will not be able to duplicate – from the safety of flying managed fleets to the packaging of end-to-end flight solutions – these acquisitions will rebrand what the private jet traveller will want in a provider.

Sentient Jet expanding internationally with a new transatlantic programme

Sentient Jet is expanding internationally with the launch of a new Transatlantic Programme that offers Jet Card owners fixed one-way rates with guaranteed availability to Europe this summer, the firm announced this week.

Image Sentient Jet

The new Transatlantic Programme was designed in response to travel trends, client needs, and the ongoing shift of private aviation from a lifestyle enhancement to a required utility. Plus, with the European Union planning to open air travel to vaccinated United States-based travellers this summer, Sentient Jet believes its Transatlantic Programme will provide card owners with a new level of flexibility alongside the safety and convenience they have come to expect. 

Now through August, Jet Card owners can book one-way trips in a large cabin aircraft from New York to London at an assured one-way rate of $79,750. Additional United States origins including Chicago and the Miami area are available for a set premium. Sentient Jet’s new transatlantic routes are guaranteed with 14-days’ notice and feature complimentary Wi-Fi.