Korean Air has released a new inflight safety video featuring virtual humans, taking the AI world a little further. The video features a virtual human in a Korean Air flight attendant uniform giving safety instructions within a virtual setting.
By introducing the new concept of virtual humans in its safety video, the airline seeks to reach out to its diverse customer base of all ages and cultural backgrounds. The sleek visual presentation is expected to garner passengers’ attention and increase viewers’ engagement levels.
This is the first time an airline has created a safety video featuring virtual humans: virtual human Rina and the virtual girl group of four, MAVE, are both creations of Metaverse Entertainment of Netmarble F&C.
The video takes place in the “Korean Air Safety Lounge” designed with airplane motives. The virtual space was created to make it easier to explain and understand the inflight safety rules. Rina, who gives safety instructions in the flight attendant uniform, is a virtual human who has completed safety training at Korean Air's Cabin Crew Training Center and was appointed as an honorary flight attendant. MAVE members play the role of passengers following the safety instructions.
British Airways has released its new onboard safety video, which features some ordinary people going about their daily activities, plus some familiar faces and British Airways staff.
The safety video plays on things synonymous with the UK, from discussing the weather to enjoying fish and chips by the sea, it celebrates the timeless quirks and its unique people that put the nation on the map.
The five-minute film will be shown on the airline’s long-haul aircraft from 1 May 2023, and showcases British Airways colleagues from across the airline in their roles on the ground and in the air. One of the stars, British Airways engineer Carl Carpenter, drives across an engineering hangar while asking customers to unplug their devices, before his own vehicle comes to an abrupt stop. Cabin crew member Sima Patel-Pryke asks customers for their attention as the safety instructions may differ from other aircraft they’ve travelled on previously. In response, British rapper, Little Simz takes off her headphones, and remarks ‘What?!’
As well as shining a light on the airline’s incredible colleagues, the video also features some of the Great British public. When cabin crew member Emily Mae Jackson reminds customers that life jackets should not be inflated inside the aircraft, viewers see the instruction playfully taken out of situ with a real-life farmer near Dover and two fishermen on Deal beach in Kent all inflating their life jackets.
Calum Laming, British Airways' Chief Customer Officer, said: “We have all sat through safety demonstrations before, so we knew we needed to create something different that would capture attention and was totally in line with our British Original positioning. We wanted this to be a real celebration of originality and for us, it is our people who – together with where we’re from – make us unique. That’s why it was important for us to hero so many of our amazing colleagues doing what they do each and every day for our customers and for each other. We also wanted to inject some wit and showcase Britishness, and all the quirks that put us on the map by shining a light on real life people - from fishermen and chip shop workers to friends hanging out, as well as some well known faces who help put Britain on a stage. So, seats in the take-off position and we hope you really enjoy our new safety video.”
Belgian band creates a catchy song with the lyrics of the safety instructions
Brussels Airlines has issued a new eye-catching safety video to draw the attention of passengers to the important safety briefing as well as giving them a true taste of Belgium. From now, the video will be rolled out on all of the airline's long-haul aircraft.
The national airline took the iconic Belgian band Hooverphonic under its wing for this special collaboration that saw the group write a catchy song based on the exact lyrics of the instructions. The result is a unique clip, in which the song is mixed with surrealistic images including an artistic homage to Magritte, another example of Belgian excellence.
For years now Brussels Airlines has been a flying ambassador for Belgium, offering a selection of Belgian beers, wines and chocolates on board. And, now, with the new video, it will bring music too!
Hooverphonic creates a unique song for Brussels Airlines
In order to keep drawing the attention of its passengers to the crucial safety instructions on board, Brussels Airlines has for many years now created creative videos instead of the classic safety videos. Until recently, the safety instructions were presented with a humorous animated film. Earlier the Red Devils also gave the instructions.
The video was directed by Jan Boon and the technical part was handled by virtual reality production house Studio Regie in Merelbeke.
“The safety instructions we give on board at departure are essential. Safety is our priority but that is not a synonym for bland at Brussels Airlines. For years we have tried to attract the attention of our passengers with humour and creativity. The result of the unique collaboration with Hooverphonic is the perfect example of this. We are very happy that our Belgian pride has taken up the challenge and pulled out all the stops to create a surprising song and clip that will be going around the world from today.”
Michel Moriaux, Head of Marketing, Brussels Airlines
Hooverphonic reveals the new song to passengers at Brussels Airport
On 1 August Hooverphonic surprised departing passengers at Brussels Airport with a short and intimate set at one of the gates. During that set, they performed, apart from two of their own songs, the song they created for the Brussels Airlines safety video, see below.
“When Brussels Airlines asked Hooverphonic to write a song with the text of the safety instructions, I really thought it would be impossible. But at the same time, I love that kind of challenge and we went for it. I'm glad I persevered. After a few tries, we are now ready for take-off!”
