Growth in lifestyle and resort segments, and the new upper-midscale Hyatt Studios brand, further expands Hyatt’s footprint in new markets while deepening World of Hyatt member loyalty and attracting new guests.
Growth in lifestyle and resort segments, and the new upper-midscale Hyatt Studios brand, further expands Hyatt’s footprint in new markets while deepening World of Hyatt member loyalty and attracting new guests.
“Hyatt’s ability to lead the industry in net rooms growth for seven years is a result of our unique approach to development," said Mark Hoplamazian, president and chief executive officer, Hyatt. "We strategically expand our portfolio of brands, intentionally selecting new and existing markets to enhance our network effect for owners and guests. Our commitment to thoughtful organic growth and strategic acquisitions amplifies our asset-light business model. Our goal is not to be the largest hospitality company, but the company most valued by colleagues, guests, and owners.”
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Additionally, the award-winning World of Hyatt loyalty program has quadrupled its membership since 2017 and is up 22% as of the end of the first quarter of 2024 compared to the same period last year, reaching 46 million members globally. World of Hyatt also has 30 percent more members per hotel than its larger competitors.
Lifestyle brands fueling growth, introducing Hyatt to new markets and new guests
Consumers continue to prioritize discretionary spending on experiences with leisure travel demand remaining resilient. Lifestyle hotels create a holistic experience that excites the senses with food and beverage, art, music and programming that is constantly evolving, presenting an enticing proposition for consumers. Hyatt’s upcoming lifestyle property openings and rebrandings include:
Americas:
Europe, Africa and Middle East (EAME):