AirAsia Thailand is taking its promise and commitment to on-time performance to another level with its new advertising campaign specially targeted for the year-end peak holiday season entitled “Thank You for Being Punctual”.
The video commercial that comes in 15- and 48-second versions was produced by Choojai Ka Kalayanamitr Co., Ltd., with direction by Thanonchai Sornsriwichai and will begin airing on national television and all of the airline’s online and social media channels from 16 September 2024.
Mr. Santisuk Klongchaiya, CEO of AirAsia Thailand said: “This special advertisement was produced as a message of our appreciation to everyone who is always punctual and making it a lifestyle habit. While most media content punctuality ironically highlights tardiness, those who strive to be on time are rarely given any credits. AirAsia is looking to present a new perspective on timeliness focusing on those who are habitually punctual, and giving them the honour and appreciation that they deserve. The campaign is also a reinforcement of AirAsia’s dedication to operating on time and to the expectations of its guests while keeping to high safety standards according to stringent International aviation guidelines at all times.
“Punctuality is an acknowledged key strength of Thai AirAsia. Our operational on-time performance has been recognised by trustworthy institutes and we were named the Most On-Time Airline in Thailand in both 2022 and 2023 by Cirium and OAG. These marks of pride are no easy feat and resulted from the dedication and hard work of our Allstar colleagues. But the biggest honour definitely goes to our dear guests who have been giving all their cooperation and support towards our on-time endeavour. This commercial represents our sincere thanks to all involved,” Mr. Santisuk said.