Viceroy Hotels & Resorts has put a fearless, provocative spin on the modern hotel experience with the opening of Hotel Emblem. The boutique property, located in San Francisco where Nob Hill meets Union Square, is inspired by the Beat Generation – San Francisco’s most celebrated literary and cultural movement of the 20th century that inspired millions to live boldly and uncensored. Hotel Emblem entices travellers to leave the status quo behind with eclectic guestrooms, stimulating events, rich cultural and wellness experiences, and the authentic hospitality that Viceroy guests are accustomed to.
