British Airways Executive Club members can book flights for £1

In a move to give customers even more choice when spending their Avios, British Airways has announced the latest improvement to its Executive Club loyalty programme by making every one of its flights available from just £1 plus Avios.

When booking any flight or holiday, Avios part payment invites customers to reduce the monetary cost of their booking by selecting the amount of Avios they would like to contribute. Until now, the maximum discount varied depending on multiple factors, whereas the airline is now giving customers the option to reduce their booking to just £1 using Avios.

Using Avios part payment is different to booking a Reward Seat, of which there are a limited number on each flight at a fixed rate. Members booking any flight can use Avios part payment regardless of the seat type, allowing more flexibility, with varying amounts of Avios to contribute.

Colm Lacy, British Airways’ Chief Commercial Officer, said: “We’ve listened to our Members’ feedback and we’re really excited to be introducing this latest update for them. We know that most of our customers choose the lowest cash amount when it comes to making Reward Flight bookings, so we anticipate this to be a popular option for those using Avios part payment too. Ultimately, our goal is to keeping adding more choice and flexibility for Members.”

Last year, British Airways Holidays introduced Avios part payment, with holiday package bookings starting from £1 + Avios.

Members using Avios part payment towards their booking will still collect Avios and Tier Points on their flight as well as any bonus Avios and Tier Points if applicable. Part payment can also be used for flights operated by American Airlines between the UK and North America, and British Airways codeshares with selected partners.

. Special discount limited time offerSave up to 30% now. 
 

Reimagining Loyalty to Forge Deeper Connections in a World of Choice Overload

Loyalty strategies are undergoing a period of transformation in today’s rapidly evolving marketplace as brands vie for the attention of consumers amid an ever-increasing number of loyalty programmes. 

Loyalty market projected to quadruple in growth by 2030, as programmes in travel and retail sectors show high levels of ancillary income and maintaining of customer loyalty.

IAG Loyalty report ‘Reimagining Loyalty to Engage Today’s Consumers’ looks at how brands can build emotional connections, simplify reward experience and extend value across customer journey.

Expert insights from senior figures at Sainsbury’s, Finnair and IHG One Rewards confirm a “golden age of loyalty”.

With a shift away from programmes that solely focus on consumers earning points through purchase, to ones that integrate into the life and routine of consumer spending, the global loyalty management market is set to grow from $6.47 billion in 2023 to $28.65 billion by 2030. 

IAG Loyalty’s ‘Reimagining Loyalty to Engage Today’s Consumers’ looks at how brands can win this war for attention and provide a loyalty programme experience that harnesses future-proofing techniques and strategies to not just attract customers, but create a deeper, more meaningful connection with them. 

British Airways making changes to how customers can collect Avios .......

British Airways has announced that the way customers collect Avios will be updated from 18 October 2023, including the ability to collect Avios on ancillary purchases for the first time.

The way British Airways Executive Club Members collect Avios is transforming from 18 October 2023, offering Members a transparent, consistent and simplified way to collect Avios

Under the new collection model, Members can earn up to nine Avios per £1 spent, depending on their Tier status

From the same date, additional enhancements will allow Members to collect Avios on ancillary purchases, such as upgrades and pre-paid seat selection

It means that customers will soon be able to collect Avios when purchasing additional items such as upgrades, pre-paid seat selection and excess baggage, either in advance or at the airport. The amount of Avios collected per flight will be based on the amount paid rather than distance travelled, in a more consistent and clearer approach.

Members booking flights from 18 October 2023 will collect the following Avios depending on their Tier status:

Blue members will receive 6 Avios per qualifying* £1 spent

Bronze members will receive 7 Avios per qualifying £1 spent

Silver members will receive 8 Avios per qualifying £1 spent

Gold members will receive 9 Avios per qualifying £1 spent

This new model will also apply to flights marketed by Iberia**.

British Airways partners with Uber to offer Avios on every journey.....

Uber users will soon be able to collect Avios on every journey they take by car, coach or train booked via the Uber app, by simply linking their British Airways Executive Club and Uber accounts.

From later this month, Members of the airline’s loyalty programme will be eligible to collect 1 Avios for every £1 spent on any ride, whether that be by car, coach or train, booked on the Uber app in the UK. These can then be put towards worldwide flights, upgrades and extras.

To celebrate the new partnership, Members who link their Executive Club and Uber accounts via the Uber app will receive 250 bonus Avios.

Avios is a global loyalty currency used by airlines including British Airways, Iberia, Aer Lingus, Vueling and Qatar Airways. It can be collected by flying worldwide and through everyday spending, with Uber becoming the latest addition to the British Airways Executive Club to help boost travellers’ balances.

Users simply need to link their Executive Club and Uber accounts, by entering their details into the Uber app in the settings section. To sign up to the British Airways Executive Club, visit www.britishairways.com/executive-club. The Avios will then automatically appear in each Member’s account after every Uber ride.

Avios can be used as part-payment towards Reward Flights, with British Airways guaranteeing a minimum of 14 Reward Seats on every long-haul flight, and 12 on every short-haul flight, to and from London Heathrow and London Gatwick. Members can fly from as little as £1 and 18,500 Avios, which is enough for an off-peak economy return flight to more than 40 destinations in Europe.

Andrew Brem, General Manager at Uber UK said: “We’re thrilled to be able to help Uber users collect Avios on every single journey they take. So everyday trips, such as going to work or to the shops is helping you to get somewhere a little more exotic with British Airways”.

Ian Romanis, Head of Retail and Customer Relationship Management at British Airways said: “Avios helps to open up the world, wherever our customers wish to travel. From beach holidays in the Indian Ocean, to city breaks in Europe and beyond, it’s such a valuable currency that is so easy to collect - our Members can do this easily as part of their everyday lives. We’re thrilled to welcome Uber on board in helping to bring our customers travel plans to life.”

All British Airways Executive Club Members will be able to collect Avios through the Uber App by the end of the month.

Special offers from British Airways Executive Club

                                 The British Airways Executive Club is slashing the number of Avios needed to book a Reward flight, in a new limited-time offer from the airline.

Members who book a Reward flight by November 21, 2019, for travel before April 30, 2020, will use 50 per cent less Avios than they would normally on World Traveller (long haul economy) and World Traveller Plus (long haul premium economy) redemptions.  Club World (long haul business class) and First redemptions can be booked with 10 per cent less Avios.

This means that customers would need just 13,000 Avios for a return World Traveller ticket to New York, half the 26,000 usually required. Equally, they would need just 90,000 for a Club World return to the Big Apple, reduced from 100,000. Across all long-haul flights, customers need to pay for taxes, fees and carrier charges.*