Following its successful inaugural flight celebration to Almaty, Kazakhstan, AirAsia X (AAX) signed a Memorandum of Understanding (MoU) with Kazakhstan Tourism for strategic collaboration.
The MOU encompasses greater commercial collaboration and partnerships between the airline and the organisation in promoting tourism between Kazakhstan and Malaysia, creating new business opportunities, developing joint sales and marketing campaigns, as well as boosting both countries’ economies through tourism.
As a strategic partner, AirAsia will not only fly travellers from Malaysia and other Southeast Asian countries to Almaty but also connect travellers from Almaty to 130 destinations across the region via Kuala Lumpur. The airline is also looking to extend both Malaysian and Kazakh tourism product promotion across the region through conferences, travel marts, and other exciting events.
The MoU was signed by Benyamin Ismail, CEO of AirAsia X, and Kairat Sadvakassov, Chairman of Kazakhstan Tourism, witnessed by H.E Mohd Adli Bin Abdullah, Ambassador of Malaysia to Kazakhstan; Datuk Kamarudin Meranun, Executive Chairman of Capital A; and Dato’ Fam Lee Ee, Chairman of AirAsia X. Also in attendance were representatives from Almaty Airport, Civil Aviation Authority of Kazakhstan, and other key industry players.
Benyamin Ismail, CEO of AirAsia X said: “This strategic alliance is a significant leap for both Malaysia and Kazakhstan. It is not just about enhancing travel experiences, but also about bolstering our economies. This partnership opens up more opportunities for travellers, leading to growth for both nations. Our competitive fares stimulate air travel wherever we fly, contributing to the tourism sector, a major engine for job creation and a driving force for economic growth.