Delivering Excellence in On-Time Performance and Exceptional Services

Saudia, the national flag carrier of Saudi Arabia, has successfully concluded Hajj Season 1445H operations, marking the end of a 74-day journey. The final flight, SV5712, departed from Prince Mohammed bin Abdulaziz International Airport in Madina, carrying 320 pilgrims to Magelang, Indonesia. A farewell ceremony was held at the airport's departure hall in the presence of Mr. Mohammed Baakdah, the Vice President of Ground Operations at Saudia. 

Throughout the Hajj season, Saudia maintained a high level of operational efficiency, achieving exceptional on-time performance despite the challenges of coinciding the Hajj season with peak summer season 2024 operations. The airline offered a comprehensive array of quality services designed to enhance the pilgrims' spiritual journey. These services included digital platforms to streamline the travel process, facilitation at airports to expedite procedures, exceptional in-flight services and catering, and informative programs on the in-flight entertainment screens in multiple languages. 

Mohammed Baakdah, the Vice President of Ground Operations at Saudia, said: “The success of Hajj Season 1445H operations is a testament to the dedication and teamwork of our entire staff. We worked tirelessly throughout this busy period, including holidays and Eid, to ensure our guests had a safe and fulfilling experience. We are grateful for the cooperation of all Hajj-related authorities and look forward to building on this success as we begin planning for Hajj Season 1446H”.

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Saudi Arabia's roadmap to air mobility inked......

The General Authority of Civil Aviation (GACA) of Saudi Arabia and electric vertical take-off and landing (eVOTL) manufacturer Lilium have signed a memorandum of understanding (MoU) at the Farnborough International Airshow to support GACA’s development of Advanced Air Mobility (AAM) solutions in the Kingdom.

The agreement further strengthens GACA’s engagement with global companies to bring new aviation mobility solutions to Saudi Arabia. GACA is working across the industry to ensure Saudi Arabia has a set of regulations that encourages growth, ensures the highest levels of safety and puts the passenger first. 

His Excellency Abdulaziz Al-Duailej, President of GACA, said  “This agreement reflects GACA’s commitment to advancing innovative and sustainable air mobility solutions for Saudi Arabia, in support of Vision 2030.

By working with global advanced air mobility companies, we aim to establish a robust regulatory framework that ensures the safe and efficient operation of eVTOL aircraft."

GACA has developed a comprehensive national roadmap for AAM with contributions from stakeholders and companies across the world. This roadmap outlines the necessary enablers and governance required to ensure the safe and efficient deployment of AAM technologies. The roadmap's implementation phase will focus on integrating eVTOL operations with traditional aviation systems and other modes of transportation.

Saudia Group Signs Largest Global Agreement With Lilium to Acquire Up to 100 eVTOL Jets

Saudia Group and Lilium N.V., a leading electric aircraft manufacturer and pioneer in Regional Air Mobility (RAM), this week signed a binding sales agreement for 50 Lilium Jets, with options for the purchase of 50 more. The signature ceremony was held at Lilium’s HQ in Munich. The contract was signed by Fahd Al-Jarbou, CEO of Saudia Private, representing Saudia Group, and Lilium's CEO Klaus Roewe, in the presence of several distinguished guests including H.E. Engr. Ibrahim Al-Omar, Director General of Saudia Group, Michael Kindsgrab, the German Ambassador to the Kingdom of Saudi Arabia, and Lilium Chairman Tom Enders. 

This sales agreement, which follows the Memorandum of Understanding between Saudia Group and Lilium signed in October 2022, marks the largest of its kind in the MENA region and represents an important industry milestone as the largest reported firm order of eVTOL aircraft by an airline that plans to operate the aircraft. It signals a substantial commitment to electric aviation from a world-leading operator, as well as a clear preference towards the superior performance, economics, and passenger experience expected to be provided by the Lilium Jet. 

The agreement includes a schedule of deposit and pre-delivery payments, timeline of future deliveries, guarantees on aircraft performance, and provisions on spare parts, maintenance, and repairs. In addition, the parties intend to sign a comprehensive “Lilium POWER ON” agreement for aircraft fleet maintenance and support services. 

H.E. Engr. Ibrahim Al-Omar, Director General of Saudia Group, commented at the signing event: “Saudia Group is proud to pioneer the MENA region as the first company to acquire all-electric eVTOL jets, which reflects our commitment to continuously reducing our carbon footprint and becoming an industry leader in regional electric aviation. We recognize the critical role that Lilium is positioned to play in enabling us to deliver a sustainable premium aviation experience and transport our guests even closer to their destination. This agreement amplifies our commitment to the Saudi Vision 2030 and is the result of a collaborative effort over the past years between Lilium and Saudia Group to explore how we can best bring eVTOL to the skies of Saudi Arabia. We are looking forward to the journey ahead.” 

Saudia Group tours Airbus facility in Hamburg, Germany

Senior representatives from Saudia Group, the national flag carrier of the Kingdom of Saudi Arabia, visited the Airbus factory in Hamburg yesterday, 16th July, 2024 to mark the news that Saudia has signed a milestone deal with Airbus, the largest in Saudi aviation history.

Saudia Group signed the largest aircraft deal in the history of Saudi aviation with Airbus in May 2024, securing 105 A320neo Family aircraft.

The partnership allocates 54 A321neo aircraft to Saudia and 51 to flyadeal, comprising 12 A320neo and 39 A321neo models respectively

This acquisition enhances Saudia's fleet, positioning it among the world's most modern, thereby bolstering its global aviation stature and aiming to further Saudia Group's objective of connecting the world to the Kingdom.

The deal underscores Saudia Group's commitment to enhancing global connectivity and solidifies its leadership in regional and global aviation markets. The expansion of Saudia's fleet not only supports increased flight frequencies and network expansion but also reinforces its role in bridging continents.

The deal enhances the Kingdom's long-term strategic goals and contributes to achieving Vision 2030 objectives, aiming to transport 330 million travellers, accommodate 150 million visits, and serve 30 million pilgrims.

Further capacity across Saudia Group’s fleet will strengthen Saudi Arabia's position as a hub for entertainment, sports, and major events, bolstering its global influence. The deal boosts local content, fosters business entrepreneurship, and fuels sustainable economic growth for the Kingdom.

Emphasising a holistic investment strategy, the deal will also prioritise local workforce development and technology transfer, fostering innovation across the aviation sector, and contributing to local content worth an estimated SAR 2.5 billion by transforming the Saudi SME sector into essential contributors within Airbus' global supply chain.

Record breaking air traffic growth between Jane and June 2024 in Saudi Arabia.

The General Authority of Civil Aviation (GACA) has announced outstanding progress in the Kingdom’s air traffic performance between January and June 2024, with a significant growth in passenger numbers, flights, air cargo, and connectivity. 

Saudi Arabia’s passenger numbers grew 17 percent in the first half of 2024 with a record 62 million passengers, and flights up 12 percent on January-June 2023 to 446,000.

The Kingdom also recorded a huge 41 percent increase in air cargo volumes between January and June, with 606,000 tons carried.

As a result of the measures being implemented through the Saudi Aviation Strategy, the Kingdom saw the number of passengers rises 17 percent to a record 62 million and flights increase 12 percent to 446,000, well above pre-pandemic levels. Low-cost carriers led this growth, recording 38 percent growth on international routes and 22 percent growth on domestic routes. 

Air cargo also achieved historic growth during the first half of the year, rising 41 percent to 606,000 tons. In addition, Saudi Arabia’s air connectivity expanded to reach 163 destinations, a 23% increase on 2023.  

GACA President H.E. Mr. Abdulaziz Al-Duailej said:   “The Kingdom’s continued growth in air traffic performance is a testament to the strategic vision reflected in the Saudi Aviation Strategy, positioning the Kingdom to lead in the Middle East. Saudi Arabia is now more connected to the world than ever before, delivering record numbers of passengers, flights, air cargo and connectivity during the first half of 2024.”

Saudi Arabia is creating unprecedented opportunities for global aviation and the private sector. The Aseer region is a shining example of aviation’s role in enabling tourism and economic growth across the Kingdom, with more than 100 companies bidding to participate in the Abha Airport Public-Private Partnership project to expand capacity from 1.5 million to 13 million passengers.” 

The figures were announced at the 13th Saudi Aviation Strategy Steering Committee meeting, held in the Aseer Province near Abha. The Committee reviewed progress in the Saudi Aviation Strategy’s implementation, including the progress of the Abha Airport Public-Private Partnership and aviation performance in the region.

The Steering Committee also reviewed the sector’s achievements during the second quarter, including the 2024 Future Aviation Forum, the world’s first air taxi license granted by GACA during Hajj in Mecca, the first operational permit granted to clean buildings using drones, and the Kingdom’s unanimous election to the Presidency of the Executive Council of the Arab Civil Aviation Organization.  

The meeting also saw a new economic license granted to the Ground Service Company for Travel and Tourism Services which will commence travel agency operations in the Kingdom.

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The Saudi Aviation Strategy is transforming the entire Saudi aviation ecosystem to become the number one aviation sector in the Middle East by 2030, enabled by Vision 2030 and in line with the Kingdom’s National Transport and Logistics Strategy.
The Strategy is unlocking US$100 billion in private and government investment across the Kingdom’s airports, airlines and aviation support services. The Strategy will extend Saudi Arabia’s connectivity from 99 to more than 250 destinations across 29 airports, triple annual passenger traffic to 330 million, establish two global long-haul connecting hubs, and increase air cargo capacity to 4.5 million tons. 
The Saudi Aviation Strategy is led by the Kingdom’s aviation regulator, the General Authority for Civil Aviation (GACA). GACA’s regulatory mission is to develop the air transport industry in accordance with the latest international standards, strengthen the position of the Kingdom as a globally influential player in civil aviation, and enforce the relevant rules, regulations and procedures to ensure air transport safety and security.

Saudia wins The World's Most Improved Airline at the 2024 Skytrax World Airline Awards

Saudia, the national flag carrier of Saudi Arabia, was named ‘The World's Most Improved Airline’ and ranked number one for the Best Economy Class Airline Catering at the 2024 Skytrax World Airline Awards.

The event was hosted by Skytrax, the international air transport rating organization, known for its evaluation of the global airline industry. The World Airline Awards are based on a comprehensive global customer satisfaction survey conducted over several months, covering more than 375 airlines worldwide.

In recent years, Saudia has demonstrated unparalleled progress in its rankings, earning the title of ‘The World's Most Improved Airline’ for the third time. Saudia’s remarkable trajectory has seen its ranking surge over the past seven years, leaping from 82nd  place in 2017 to 23rd in 2023, and achieving the 20th position in 2024.

Saudia’s ‘SHINE’ transformation program has been instrumental in accomplishing this remarkable achievement as the initiatives are focused on elevating the guest experience, optimizing operational efficiency, and enhancing its service and product offerings, followed by the launching of Saudia’s new era of digital transformation and cutting-edge technologies. These efforts have propelled Saudia to rank among the top 10 airlines globally in On-Time Performance (OTP) throughout 2023, maintaining this position for six consecutive months. Notably, in May 2024, Saudia was ranked among the top five for arrival On-Time Performance (OTP-A) and first globally for the highest departure On-Time Performance (OTP-D).

Massive 105 Airbus aircraft order from Saudia Group

Saudia, the national flag carrier of the Kingdom of Saudi Arabia, and flyadeal, the Saudia Group’s low-cost carrier, have signed a firm order for an additional 105 A320neo Family aircraft for their future route development.

This massive order comprises of 12 Airbus A320neo and 93 Airbus A321neo aircraft, which increases Saudia Group’s Airbus aircraft order backlog to 144 A320neo family aircraft.

The agreement was announced at the Future Aviation Forum in Riyadh in the presence of H.E. Saleh bin Nasser AIJasser, Minister of Transport and Logistic Services of the Kingdom of Saudi Arabia, H.E. Engr. Ibrahim Al-Omar, Director General of Saudia Group and Benoît de Saint-Exupéry, Executive Vice President Sales of the Commercial Aircraft business.

H.E. Engr. Ibrahim Al-Omar, Director General of Saudia Group, said: "Saudia has ambitious operational objectives to meet growing demand. We are increasing flights and seat capacity across our existing 100+ destinations on four continents, with plans for further expansion. The progress of Saudi Vision 2030 is attracting more visits, tourists, entrepreneurs, and pilgrims each year. This motivated our decision to secure this significant deal, which will create jobs, increase local content, and contribute to the national economy."

Saudia's plans for 2024 Hajj season.....

Saudia Group announces its operational plan for the 2024 Hajj Season, aimed at facilitating the transportation of pilgrims from around the world, streamlining all procedures and providing top-notch services at various service locations. Over 1.2 million seats have been allocated through optimal investment in its fleet of more than 150 aircraft, distinguished by operational efficiency and quality services. This initiative is in line with the directives of Saudi leadership, supported by collaboration with various entities involved in serving Hajj pilgrims.

The operational period for the national flag carrier during Hajj Season 2024, encompassing both inbound and outbound stages, spans 74 days starting from May 9th. Saudia Group has proactively formed specialised teams distributed among performance monitoring, terminal operations, follow-up, and coordination with other sectors. Additionally, operational resources have been allocated across the lounges of King Abdulaziz International Airport in Jeddah, and an emergency plan has been developed in collaboration with relevant stakeholders. Furthermore, numerous virtual simulations have been conducted across both Jeddah and Madinah international airports.

Saudia Group will welcome Hajj pilgrims through five domestic airports, including Jeddah, Madinah, Riyadh, Dammam, and Yanbu, with more than 11,000 frontline employees and aircraft maintenance technicians, ensuring smooth flow of movement at the airports as well as operational efficiency. Additionally, 120,000 pilgrims will be served through the “Makkah Route” initiative which is designed to streamline the immigration process for pilgrims to Makkah. Saudia will also continue its “Luggage First” service, and 270,000 bags will be handled as well as 240,000 Zamzam bottles.

Saudia launches new innovative digital platform......

The national flag carrier of Saudi Arabia has launched its innovative digital platform, the Travel Companion (TC), powered by advanced artificial intelligence. This move is part of a two-year plan to revolutionise the travel industry by embracing digital innovations. In collaboration with global professional services firm Accenture, Saudia's Travel Companion is set to change how travellers interact with the airline and redefine the standards of digital travel.

The Travel Companion offers personalised and tailored solutions to meet individual preferences and needs, providing search results from trusted and authenticated sources and utilises image-supported responses. The platform is intended to be a comprehensive, one-stop solution that allows users to book concierge services such as hotels, transportation, restaurants, activities, and attractions, eliminating the need to switch between multiple platforms. Additionally, it establishes seamless connections with transportation platforms and various train companies, ensuring a smooth and uninterrupted journey. 

In the next stages, Saudia will introduce additional features, such as voice command and digital payment solutions. Through an always-on Travel Companion accessible via a telecom e-SIM card enabled by Saudia, users can enjoy global access without relying on other internet providers. Furthermore, users can purchase data packages for additional applications, ensuring continuous access to the platform's services.

Saudia named one of the World’s fastest growing airline brands

According to the Brand Finance® Top 50 Airline Brands Annual Report

 

                                Saudia, the national flag carrier of Saudi Arabia, announced that its brand value has grown by 58% since 2021 according to the Brand Finance® Top 50 Airline brands annual report. 

Over the past four years, the airline has climbed six places to secure the 33rd position within the brand value ranking table, making Saudia the sixth fastest-growing airline brand in 2024 with a value of USD$797.4 million. 

According to the report, which is a review of the best-performing and most valuable airline brands worldwide, Saudia improved its brand strength rating from A to A+, and now ranks the third most valuable Middle Eastern airline brand.

Saudia has experienced several defining moments and milestones in building its brand over the past year. The airline has expanded its route network, connecting Saudi Arabia with key destinations worldwide. It has enhanced its guest experience through improved services and amenities. Additionally, Saudia underwent a rebranding that focuses on digital transformation. 

This substantial advancement underscores Saudia's unwavering commitment to providing its guests with best-in-class services while promoting its position as an industry leader in the aviation field. 

Khaled Tash, Chief Marketing Officer, Saudia Group, said: “We are extremely proud of the innovative strategies we have implemented to enhance our brand value and guest experience. Our remarkable ascent in the global rankings is not just a milestone for Saudia but also a reaffirmation of our growing prominence on the international aviation stage. Saudia’s cooperation with international brands and partners such as Newcastle United and Formula E, to name a few, allowed us to elevate the brand’s presence and introduce it to a wider global audience. 

“As we play a crucial role in the kingdom’s economic transformation and the realization of Vision 2030, we remain committed to sustaining this growth trajectory and continuing to elevate Saudia as a symbol of hospitality and a benchmark for excellence in the industry." He added. 

Every year, the brand valuation consultancy Brand Finance® evaluates 5,000 of the ‘biggest brands’ and publishes approximately 100 reports, ranking brands across all sectors and countries. In addition to formulating brand value, Brand Finance® also determines the relative strength of brands through a scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance.

Saudia offers stopover visa programme for all travellers to Saudi Arabia

Saudia, the national flag carrier of the Kingdom of Saudi Arabia, is offering a stopover visa programme for passengers flying from Europe. In cooperation with the Ministry of Foreign Affairs, Saudia has made it possible for passengers to obtain a stopover visa immediately during the booking process.

Passengers with stopover visas can stay for up to 96 hours in Saudi Arabia. Within this window, guests can perform Umrah, see sacred sites and visit top tourist destinations such as the nation’s UNESCO World Heritage-listed sites – from the stunning desert landscape of AlUla, bustling Historic Jeddah and the lush greenery of the Al-Ahsa Oasis.

Photo by Mohammed Ajwad

Saudia’s streamlined process allows passengers to pay for their ticket and visa in one step on the Saudia website. The improved pathway is a digital extension of the world-renowned Saudi hospitality, which continues to be a touchstone for the Saudia brand. The move is the latest initiative by Saudia to bolster travel and tourism to the Kingdom as part of Vision 2030, the transformative economic and social campaign that seeks to open Saudi to the world. As part of the initiative, Saudi has outlined goals to have 150 million annual visits to the county by 2030.

Mr. Arved Muhlen, Chief Commercial Officer, Saudia said: ‘We are very proud to be bringing the world to Saudi Arabia with our stopover visa initiative. The seamless digital journey for our guests embodies the hospitality that defines flying with Saudia.

Saudia offers Umrah packages for pilgrims

Saudia, the national flag carrier of Saudi Arabia, is offering packages for pilgrims across the globe to ensure a sacred and enriching spiritual travel journey for Umrah. Guests can prepare for their pilgrimage by booking flights, accommodation, and transport all together using Saudia’s dedicated online platform, umrahbysaudia.com. This online platform provides personalised guest support throughout the booking process and during the pilgrimage, ensuring a smooth and memorable experience for every guest.

Saudia is committed to delivering a seamless booking and Umrah experience, offering excellent rates and the utmost security, with all packages sold with full ATOL protection. Travellers can choose from a selection of handpicked hotels with proximity to the haramain and use Saudia’s Umrah guide which includes all necessary information about arrival regulations, packing guides, transportation recommendations, key nearby facilities, Umrah rituals, and other essential details for a memorable, easy, and spiritual Umrah.

Updates for 2024:

Saudia Hajj and Umrah company – at the beginning of the year, Saudia announced the newest of their 13 subsidiaries within the aviation sector, the Saudia Hajj and Umrah company, which aims to strategically focus on expanding operations, services, and products for pilgrims from across the globe. Initiatives include expanding the frequency of flights and seat capacity, including dedicated Hajj and Umrah flights, and a comprehensive project to modernise and develop the aircraft fleet. The company has also recently obtained a license from the Ministry of Hajj and Umrah to serve 10,000 pilgrims

ProtecTasbih – Saudia, in collaboration with creative agency partners, has launched the world’s first sanitising prayer beads, available on board for all Saudia guests to ensure a safer pilgrimage journey. ProtecTasbih offer a dual function, seamlessly combining the spiritual practice of tasbih with the added benefit of hand sanitisation. This innovative creation redefines the traditional prayer beads, reflecting a harmonious blend of cultural reverence and modern health consciousness

Launch of dedicated Umrah website in the American and Canadian markets – during the 2023 World Travel Market in London, Saudia also announced the launch of its dedicated Umrah website in North America, marking an important milestone for Muslim pilgrims residing in both the United States and Canada

Example packages:

Saudia to launch immersive fan experience for the 2024 Formula E season at the Diriyah E-Prix

                       Saudia, the national flag carrier of the Kingdom of Saudi Arabia and the official airline partner of the all-electric Formula E series, will bring car racing fans from around the globe to the Diriyah E-Prix on 26 and 27 January, in the nation’s capital of Riyadh. The race was first held as part of the 2018–19 season and was the first Formula E race to be held in the Middle East.

 

Diriyah plays host to a pair of night races as Formula E illuminates the historic desert surroundings of the UNESCO World Heritage site on the 26^th and 27^th of January. Season ten of the ABB FIA Formula E World Championship gets into gear with 21 twists and turns across the 2.495km Diriyah Circuit. Visitors to the race weekend will be treated to a fusion of the old and new, as the extraordinary destination acts as the backdrop against which cutting-edge all-electric racing cars will compete for victory – including the DS Penske DS E-Tense FE23 driven by former Formula E World Champion, Stoffel Vandoorne, whose position as Global Ambassador for Saudia has been continued for 2024.

 

During the race weekend, fans will have access to an expansive E-Village, wherein Saudia will have a dedicated, newly developed Discover-E Zone. The E-Zone features a variety of interactive experiences designed to educate and excite fans in new and innovative ways including the revamped ‘Evolution in Your Hands’ virtual quiz and the enhanced ‘ReGen3rate’ game that allows fans to experience the exhilaration of racing on the Diriyah racetrack whilst controlling the battery levels in their car as they steer to pole position.

 

For the first time ever, fans unable to attend the Diriyah E-Prix will be able to visit Saudia’s Discover-E Zone in an immersive 3D world. Extending the excitement beyond the circuit through the reenergized Take Your Seat digital hub, fans will be able to explore all the on-ground activations through their mobile phone, ensuring those who can’t make the trip can still engage with the same activations offered at the race.

 

Khaled Tash, Saudia Group Chief Marketing Officer, Saudia said: “As the national flag carrier, and the airline partner of the ABB FIA Formula E World Championship, it is our honour to bring the world once again to Diriyah. This marks the sixth year of our partnership and every year the experience gets even better for racegoers. We are proud to be contributing to Saudi Arabia’s growing reputation as a host of word-class sporting competitions.”

 

Saudia Secures 9th Global Position in On-Time Performance Review for 2023

Saudia, the national flag carrier of Saudi Arabia, ranked 9th among global airlines in the On-Time Performance for the year 2023, according to the annual report by the independent aviation monitoring website Cirium. This follows outstanding performances throughout the year 2023, in which Saudia has secured a place in the top 10 for six consecutive months.

Saudia’s exceptional performance in global OTP rankings is driven by the Saudi Aviation Strategy objectives which aims to turn Saudi Arabia into a leader in the global industry by enhancing the customer experience. The strategy aligns with Saudia’s expansion goals as the airline works towards bringing around 330 million visitors to the Kingdom by 2030. By continuously ranking as one of the top performing airlines, Saudia is working towards its goals of becoming an industry-leading airline and bringing the world to Saudi Arabia.

Saudia soars into the New Year with a new brand for 2024

Get ready for a new look Saudia

2024 sees a new era for the airline

whilst preserving a strong connection to its Saudi heritage 

The evolution of Saudia, the national flag carrier of Saudi Arabia, is driven by the commitment to be ‘the wings of Vision 2030’ and to have this ambitious aspiration realised for the country. At the turn of the New Year, Saudi is another year closer to 2030 and Saudia will enter 2024 with a fresh new brand identity, look and feel.   

New brand identity

Saudia’s new livery and brand identity was revealed in a launch event attended by His Excellency Engr. Ibrahim Al-Omar, Director of Saudia Group in September 2023, and is now being rolled out across all markets. The livery and logo incorporate three colours, each with a different significance. Green is symbolic of national pride and Saudia’s dedication to advancing the sustainability goals of Vision 2030. In 2023, Saudia participated in the SkyTeam second edition of The Sustainable Flight Challenge and operated six sustainable flights; this participation enabled Saudia to explore innovations and solutions to operate flights in the most sustainable way for years to come. Blue highlights the brand’s aspirations, representing the seas and skies and reflecting the commitment to expanding the fleet to 241 planes serving 145 destinations, including emerging locations like Neom and the Red Sea, connecting the world to Saudi. And finally, Sand, which showcases the rich cultural heritage of the country and the commitment to human resources, attracting talent and fostering development through various ambitious projects.   

Captain Ibrahim S. Koshy, Chief Executive Officer, Saudia said: ‘We enter 2024 with great positivity, pride and commitment to our guests to showcase the best of Saudi from start to finish. The motif of the palm tree in the new brand identity is a symbolic nod towards Saudi generosity, rich culture and hospitality which is renowned across the globe. With the launch of the new brand this year, we are delighted to connect more guests with our routes and welcome further visitors to Saudi in 2024.’ 

Onboard experience

The new brand extends across all guest touchpoints, creating a cultural immersion when flying with Saudia. The cabin interiors are designed to reflect Saudi identity and the forty onboard dining choices showcase the unique flavours of the region. Everything from the cuisine to the refreshments are evocative of Saudi.   

Regarding in-flight entertainment, carefully selected recommendations are brought to guests by Saudia entertainment experts. Saudi tourist and heritage destinations are promoted onboard as well as range of Saudi films, documentaries, and podcasts.  

Digital transformation

 

A new generative AI virtual assistant has been announced and will be launched by Saudia in the future. This will incorporate an advanced AI platform operating seamlessly through voice and text chat and will be used as a single tool for all guest interactions including post-sales queries regarding airport information, weather, visas and transportation. In 2024, Saudia has ambitions for guests to complete the entire transaction process with the AI virtual assistant. Saudia also has made investments in operational efficiency and currently ranks third globally for on-time performance, per Cirium aviation ratings.  

 

Three major Middle Eastern airlines have started flights to Birmingham Airport

Three major Middle Eastern airlines have started flights to Birmingham Airport this month in what its chief executive called “a glimpse into our future.” The trio of airlines have vastly expanded the range of destinations now available from the airport, either directly or with one stop.

Saturday July1 - Emirates brought back its iconic 615-seater A380 ‘superjumbo,’ adding capacity on its popular twice-daily Dubai service.

Sunday July 2 – Saudia, the national flag carrier of Saudia Arabia, began flying thrice-weekly to and from Jeddah, its vibrant second city and commercial centre.

Thursday July 6 - Qatar Airways returned to BHX, following a three-year absence, with daily services to Doha.

 

Nick Barton, chief executive of Birmingham Airport, said: “This is a glimpse into our future ... World-class airlines like Qatar Airways, Emirates and Saudia serving the global gateway of the West Midlands as we eagerly await the arrival of the new HS2 railway, which will make BHX the journey time equivalent of London’s zone 5. 

“The West Midlands region is home to six million people contributing to an economy the size of Hungary's and currently boasting Britain’s strongest foreign direct investment and job creation performance outside London and the Southeast. 

“Customers travelling for business, leisure, family, and religious purposes will benefit from our best-ever direct Middle Eastern connectivity. While for some, Doha, Jeddah, or Dubai will be the destination, others will head on to one of the many cities offered on each of these airlines’ onward networks, including Australasia, Africa, Asia and North and South America.” 

Andy Street, the Mayor of the West Midlands, said: “We all know how important global connections are to the West Midlands economy, and so I am delighted that Qatar Airways have returned to Birmingham Airport. The daily direct flights to Doha being offered by Qatar Airways comes on top of the return of Emirates’ iconic A380 for their daily flights to Dubai, and Saudi’s new thrice-weekly Jeddah service. These new services and investment are not only a big economic boost to the region as our global ties grow, but they’re also a significant vote of confidence in the future of the West Midlands from three of the world’s biggest airlines.” 

Saudi Arabian Airlines and flyadeal looks to add 25 new destinations in 2023......

Saudi Arabian Airlines and flyadeal sets course to add 25 new destinations in 2023 on SAUDIA Group Network:

All new routes are set to begin throughout 2023. The airline will publish more schedule details on announced destinations soon.

SAUDIA Group Director General, H.E. Engr. Ibrahim Al-Omar commented on the international network expansion: “SAUDIA Group has been carrying the kingdom’s ambitions, values and traditions across every corner of its network, as it flies the nation's flag around the world. These new destinations will offer greater access and choices to our guests. Given the increase of demand in international travel, this is the right time to expand our global network in new, exciting ways,

SAUDIA has recently launched "Your Ticket Your Visa" in January. The first-of-its-kind service provides guests with even easier access to the Kingdom through a digital integration system that links transit visas with flight tickets. The new service is aimed to encourage passengers to perform Umrah, visit key destinations and attend events during their transit in the Kingdom. The new service, which covers all international airports in the Kingdom, will allow guests to stay in the Kingdom for up to 96 hours, during which they can travel around the Kingdom and perform Umrah. The digital integration with the Ministry of Foreign Affairs facilitates the issuing of the transit visa and links it to SAUDIA flight ticket within three minutes.

SAUDIA started in 1945 with a single twin-engine DC-3 (Dakota) given to King Abdul Aziz as a gift by U.S. President Franklin D. Roosevelt. This was followed months later with the purchase of two more DC-3s, forming the nucleus of what would soon become one of the world’s largest airlines.

Saudi Arabian flag-carrier SAUDIA to order 39 fuel-efficient 787-9 and 787-10 aircraft.

Saudi Arabian Airlines - SAUDIA has confirmed its intention to grow its long-haul fleet with the selection of up to 49 Boeing 787 Dreamliners. 

SAUDIA is set to purchase 39 787s, with a further 10 options, utilizing the outstanding efficiency, range and flexibility of the Dreamliner to sustainably grow its global operation. The agreement will include both 787-9 and 787-10 models.

This agreement is part of Saudi Arabia's wider strategic plan to transform the country into a global aviation hub. In total, Saudi Arabian carriers announced today their intent to purchase up to 121 787 Dreamliners in what will be the fifth-largest commercial order by value in Boeing's history. This will support the country's goal of serving 330 million passengers and attracting 100 million visitors annually by 2030.   

"SAUDIA continues its expansion efforts in all aspects of the airline; whether it's introducing new destinations or increasing the aircraft fleet," His Excellency Engr. Ibrahim Al-Omar, Director General of SAUDIA Group. "The agreement with Boeing delivers on this commitment and the newly added aircraft will further enable SAUDIA to fulfill its strategic objective of bringing the world to the Kingdom".

SAUDIA currently operates more than 50 Boeing aeroplanes on its long-haul network, including the 777-300ER (Extended Range) and 787-9 and 787-10 Dreamliner. The additional 787s complement SAUDIA's existing fleet, enabling it to effectively harness the value of the 777 and 787 families.

SAUDIA increases international flight capacity by 40%

SAUDIA Group, the national flag carrier of Saudi Arabia, is continuing to implement its operational plan for 2023 by boosting its international presence and market share by increasing its seating capacity by 40% on high-demand destinations. The ambitious plan aims to expand SAUDIA’s network, connect international visitors with the Kingdom, and strengthen Saudi’s tourism, Hajj, and Umrah sectors. The plan also includes an increase in domestic flights and seating capacity.

SAUDIA has allocated over 25.3m seats for international flights in 2023 across almost 90,000 flights, up 40% from 2022. Similarly, seating capacity on domestic flights for 2023 has been increased by about half a million seats to reach over 17.8m seats, with the total number of domestic flights exceeding 102,100. The update to the company’s flight schedule and operations are designed to meet growing customer demand and further increase convenience in flight schedules throughout the year, and in particular during demand-peak seasons. 

Captain Ibrahim Koshy, CEO of SAUDIA, said: “We plan to build on SAUDIA’s operational success of last year with a strategic plan that further enhances SAUDIA’s reputation for meeting our guests’ needs and delivering performance excellence. Since the beginning of the new year, we have seen steadily increasing demand on already-popular routes. By expanding capacity and enhancing flight schedules SAUDIA is able to offer increased flexibility to customers and better manage its operational requirements in light of the significant challenges facing the aviation industry.” 

SAUDIA’s operational plan also features a number of new additions to its fleet. New Boeing B787 Dreamliner aircraft, with 24 business class seats and 333 economy class seats, will join SAUDIA’s fleet in 2023, along with the latest Airbus A321NX aircraft, that offer 20 business class seats and 168 economy class seats. Additionally, SAUDIA continues to implement strategies and systems that allow it to maintain operational efficiency while ensuring the highest safety and quality standards. 

With its advanced fleet of 142 aircraft, SAUDIA currently travels to over 100 destinations across four continents, delivering a daily flight rate of about 461 flights. The company has also enhanced its cutting-edge digital service offer on its website and mobile app, allowing customers to conveniently complete their travel procedures and access services online.

Saudia's performance in 2022.

SAUDIA has signed an agreement with Saudi Arabia Railways (SAR) to improve the quality of their shared services and provide more initiatives that improve the travel experience.

SAUDIA has signed an agreement with Saudi Arabia Railways (SAR) to improve the quality of their shared services and provide more initiatives that improve the travel experience.

Signed by the SAUDIA Chief Hajj & Umrah Officer, Mr. Amer AlKhushail, and the Executive Vice President of the Haramain High-Speed Railway (HHR) and Al Mashaeer, Engr. Rayan Al-Harbi, the agreement provides special prices for SAUDIA guests who are traveling to and from Makkah and Al Madinah via HHR.  

Later this year, SAUDIA and HHR booking systems will be linked, and Makkah will be added in the list of stations in the booking process. SAUDIA’s customers will be able to issue boarding passes for both the flight and train at the same time, whether through the website, digital application, or sales offices.