Showing posts with label Saudia Airlines. Show all posts
Showing posts with label Saudia Airlines. Show all posts

06 April, 2024

Saudia named one of the World’s fastest growing airline brands



According to the Brand Finance® Top 50 Airline Brands Annual Report


 
Saudia named one of the World’s fastest growing airline brands
                                Saudia, the national flag carrier of Saudi Arabia, announced that its brand value has grown by 58% since 2021 according to the Brand Finance® Top 50 Airline brands annual report. 

Over the past four years, the airline has climbed six places to secure the 33rd position within the brand value ranking table, making Saudia the sixth fastest-growing airline brand in 2024 with a value of USD$797.4 million. 

According to the report, which is a review of the best-performing and most valuable airline brands worldwide, Saudia improved its brand strength rating from A to A+, and now ranks the third most valuable Middle Eastern airline brand.

Saudia has experienced several defining moments and milestones in building its brand over the past year. The airline has expanded its route network, connecting Saudi Arabia with key destinations worldwide. It has enhanced its guest experience through improved services and amenities. Additionally, Saudia underwent a rebranding that focuses on digital transformation. 

This substantial advancement underscores Saudia's unwavering commitment to providing its guests with best-in-class services while promoting its position as an industry leader in the aviation field. 

Khaled Tash, Chief Marketing Officer, Saudia Group, said: “We are extremely proud of the innovative strategies we have implemented to enhance our brand value and guest experience. Our remarkable ascent in the global rankings is not just a milestone for Saudia but also a reaffirmation of our growing prominence on the international aviation stage. Saudia’s cooperation with international brands and partners such as Newcastle United and Formula E, to name a few, allowed us to elevate the brand’s presence and introduce it to a wider global audience. 

“As we play a crucial role in the kingdom’s economic transformation and the realization of Vision 2030, we remain committed to sustaining this growth trajectory and continuing to elevate Saudia as a symbol of hospitality and a benchmark for excellence in the industry." He added. 

Every year, the brand valuation consultancy Brand Finance® evaluates 5,000 of the ‘biggest brands’ and publishes approximately 100 reports, ranking brands across all sectors and countries. In addition to formulating brand value, Brand Finance® also determines the relative strength of brands through a scorecard of metrics evaluating marketing investment, stakeholder equity, and business performance.




28 March, 2024

Saudia offers stopover visa programme for all travellers to Saudi Arabia

Saudia, the national flag carrier of the Kingdom of Saudi Arabia, is offering a stopover visa programme for passengers flying from Europe. In cooperation with the Ministry of Foreign Affairs, Saudia has made it possible for passengers to obtain a stopover visa immediately during the booking process.

Passengers with stopover visas can stay for up to 96 hours in Saudi Arabia. Within this window, guests can perform Umrah, see sacred sites and visit top tourist destinations such as the nation’s UNESCO World Heritage-listed sites – from the stunning desert landscape of AlUla, bustling Historic Jeddah and the lush greenery of the Al-Ahsa Oasis.

Aerial View on Cliff in Desert,  just one of the many delights to explore in Saudi Arabia
Photo by Mohammed Ajwad
Saudia’s streamlined process allows passengers to pay for their ticket and visa in one step on the Saudia website. The improved pathway is a digital extension of the world-renowned Saudi hospitality, which continues to be a touchstone for the Saudia brand. The move is the latest initiative by Saudia to bolster travel and tourism to the Kingdom as part of Vision 2030, the transformative economic and social campaign that seeks to open Saudi to the world. As part of the initiative, Saudi has outlined goals to have 150 million annual visits to the county by 2030.



Mr. Arved Muhlen, Chief Commercial Officer, Saudia said: ‘We are very proud to be bringing the world to Saudi Arabia with our stopover visa initiative. The seamless digital journey for our guests embodies the hospitality that defines flying with Saudia.

29 February, 2024

Saudia offers Umrah packages for pilgrims

Saudia, the national flag carrier of Saudi Arabia, is offering packages for pilgrims across the globe to ensure a sacred and enriching spiritual travel journey for Umrah. Guests can prepare for their pilgrimage by booking flights, accommodation, and transport all together using Saudia’s dedicated online platform, umrahbysaudia.com. This online platform provides personalised guest support throughout the booking process and during the pilgrimage, ensuring a smooth and memorable experience for every guest.

Saudia is committed to delivering a seamless booking and Umrah experience, offering excellent rates and the utmost security, with all packages sold with full ATOL protection. Travellers can choose from a selection of handpicked hotels with proximity to the haramain and use Saudia’s Umrah guide which includes all necessary information about arrival regulations, packing guides, transportation recommendations, key nearby facilities, Umrah rituals, and other essential details for a memorable, easy, and spiritual Umrah.


Updates for 2024:


Saudia Hajj and Umrah company – at the beginning of the year, Saudia announced the newest of their 13 subsidiaries within the aviation sector, the Saudia Hajj and Umrah company, which aims to strategically focus on expanding operations, services, and products for pilgrims from across the globe. Initiatives include expanding the frequency of flights and seat capacity, including dedicated Hajj and Umrah flights, and a comprehensive project to modernise and develop the aircraft fleet. The company has also recently obtained a license from the Ministry of Hajj and Umrah to serve 10,000 pilgrims

ProtecTasbih – Saudia, in collaboration with creative agency partners, has launched the world’s first sanitising prayer beads, available on board for all Saudia guests to ensure a safer pilgrimage journey. ProtecTasbih offer a dual function, seamlessly combining the spiritual practice of tasbih with the added benefit of hand sanitisation. This innovative creation redefines the traditional prayer beads, reflecting a harmonious blend of cultural reverence and modern health consciousness

Launch of dedicated Umrah website in the American and Canadian markets – during the 2023 World Travel Market in London, Saudia also announced the launch of its dedicated Umrah website in North America, marking an important milestone for Muslim pilgrims residing in both the United States and Canada


Example packages:

22 January, 2024

Saudia to launch immersive fan experience for the 2024 Formula E season at the Diriyah E-Prix

https://www.fiaformulae.com/
                       
Saudia, the national flag carrier of the Kingdom of Saudi Arabia and the official airline partner of the all-electric Formula E series, will bring car racing fans from around the globe to the Diriyah E-Prix on 26 and 27 January, in the nation’s capital of Riyadh. The race was first held as part of the 2018–19 season and was the first Formula E race to be held in the Middle East.

 

Diriyah plays host to a pair of night races as Formula E illuminates the historic desert surroundings of the UNESCO World Heritage site on the 26th and 27th of January. Season ten of the ABB FIA Formula E World Championship gets into gear with 21 twists and turns across the 2.495km Diriyah Circuit. Visitors to the race weekend will be treated to a fusion of the old and new, as the extraordinary destination acts as the backdrop against which cutting-edge all-electric racing cars will compete for victory – including the DS Penske DS E-Tense FE23 driven by former Formula E World Champion, Stoffel Vandoorne, whose position as Global Ambassador for Saudia has been continued for 2024.

 


During the race weekend, fans will have access to an expansive E-Village, wherein Saudia will have a dedicated, newly developed Discover-E Zone. The E-Zone features a variety of interactive experiences designed to educate and excite fans in new and innovative ways including the revamped ‘Evolution in Your Hands’ virtual quiz and the enhanced ‘ReGen3rate’ game that allows fans to experience the exhilaration of racing on the Diriyah racetrack whilst controlling the battery levels in their car as they steer to pole position.

 

For the first time ever, fans unable to attend the Diriyah E-Prix will be able to visit Saudia’s Discover-E Zone in an immersive 3D world. Extending the excitement beyond the circuit through the reenergized Take Your Seat digital hub, fans will be able to explore all the on-ground activations through their mobile phone, ensuring those who can’t make the trip can still engage with the same activations offered at the race.

 

Khaled Tash, Saudia Group Chief Marketing Officer, Saudia said: “As the national flag carrier, and the airline partner of the ABB FIA Formula E World Championship, it is our honour to bring the world once again to Diriyah. This marks the sixth year of our partnership and every year the experience gets even better for racegoers. We are proud to be contributing to Saudi Arabia’s growing reputation as a host of word-class sporting competitions.”

 

15 January, 2024

Saudia Secures 9th Global Position in On-Time Performance Review for 2023

Saudia Secures 9th Global Position in On-Time Performance Review for 2023
Saudia, the national flag carrier of Saudi Arabia, ranked 9th among global airlines in the On-Time Performance for the year 2023, according to the annual report by the independent aviation monitoring website Cirium. This follows outstanding performances throughout the year 2023, in which Saudia has secured a place in the top 10 for six consecutive months.

Saudia’s exceptional performance in global OTP rankings is driven by the Saudi Aviation Strategy objectives which aims to turn Saudi Arabia into a leader in the global industry by enhancing the customer experience. The strategy aligns with Saudia’s expansion goals as the airline works towards bringing around 330 million visitors to the Kingdom by 2030. By continuously ranking as one of the top performing airlines, Saudia is working towards its goals of becoming an industry-leading airline and bringing the world to Saudi Arabia.

14 December, 2023

Saudia soars into the New Year with a new brand for 2024

Get ready for a new look Saudia

2024 sees a new era for the airline

whilst preserving a strong connection to its Saudi heritage 


The evolution of Saudia, the national flag carrier of Saudi Arabia, is driven by the commitment to be ‘the wings of Vision 2030’ and to have this ambitious aspiration realised for the country. At the turn of the New Year, Saudi is another year closer to 2030 and Saudia will enter 2024 with a fresh new brand identity, look and feel.   


New brand identity

Saudia’s new livery and brand identity was revealed in a launch event attended by His Excellency Engr. Ibrahim Al-Omar, Director of Saudia Group in September 2023, and is now being rolled out across all markets. The livery and logo incorporate three colours, each with a different significance. Green is symbolic of national pride and Saudia’s dedication to advancing the sustainability goals of Vision 2030. In 2023, Saudia participated in the SkyTeam second edition of The Sustainable Flight Challenge and operated six sustainable flights; this participation enabled Saudia to explore innovations and solutions to operate flights in the most sustainable way for years to come. Blue highlights the brand’s aspirations, representing the seas and skies and reflecting the commitment to expanding the fleet to 241 planes serving 145 destinations, including emerging locations like Neom and the Red Sea, connecting the world to Saudi. And finally, Sand, which showcases the rich cultural heritage of the country and the commitment to human resources, attracting talent and fostering development through various ambitious projects.   



Captain Ibrahim S. Koshy, Chief Executive Officer, Saudia said: ‘We enter 2024 with great positivity, pride and commitment to our guests to showcase the best of Saudi from start to finish. The motif of the palm tree in the new brand identity is a symbolic nod towards Saudi generosity, rich culture and hospitality which is renowned across the globe. With the launch of the new brand this year, we are delighted to connect more guests with our routes and welcome further visitors to Saudi in 2024.’ 


Onboard experience


The new brand extends across all guest touchpoints, creating a cultural immersion when flying with Saudia. The cabin interiors are designed to reflect Saudi identity and the forty onboard dining choices showcase the unique flavours of the region. Everything from the cuisine to the refreshments are evocative of Saudi.   

Regarding in-flight entertainment, carefully selected recommendations are brought to guests by Saudia entertainment experts. Saudi tourist and heritage destinations are promoted onboard as well as range of Saudi films, documentaries, and podcasts.  

Digital transformation

 
A new generative AI virtual assistant has been announced and will be launched by Saudia in the future. This will incorporate an advanced AI platform operating seamlessly through voice and text chat and will be used as a single tool for all guest interactions including post-sales queries regarding airport information, weather, visas and transportation. In 2024, Saudia has ambitions for guests to complete the entire transaction process with the AI virtual assistant. Saudia also has made investments in operational efficiency and currently ranks third globally for on-time performance, per Cirium aviation ratings.  



 

25 July, 2023

Three major Middle Eastern airlines have started flights to Birmingham Airport



Three major Middle Eastern airlines have started flights to Birmingham Airport this month in what its chief executive called “a glimpse into our future.” The trio of airlines have vastly expanded the range of destinations now available from the airport, either directly or with one stop.

Saturday July1 - Emirates brought back its iconic 615-seater A380 ‘superjumbo,’ adding capacity on its popular twice-daily Dubai service.
Sunday July 2 – Saudia, the national flag carrier of Saudia Arabia, began flying thrice-weekly to and from Jeddah, its vibrant second city and commercial centre.
Thursday July 6 - Qatar Airways returned to BHX, following a three-year absence, with daily services to Doha.
 

Nick Barton, chief executive of Birmingham Airport, said: “This is a glimpse into our future ... World-class airlines like Qatar Airways, Emirates and Saudia serving the global gateway of the West Midlands as we eagerly await the arrival of the new HS2 railway, which will make BHX the journey time equivalent of London’s zone 5. 

“The West Midlands region is home to six million people contributing to an economy the size of Hungary's and currently boasting Britain’s strongest foreign direct investment and job creation performance outside London and the Southeast. 



“Customers travelling for business, leisure, family, and religious purposes will benefit from our best-ever direct Middle Eastern connectivity. While for some, Doha, Jeddah, or Dubai will be the destination, others will head on to one of the many cities offered on each of these airlines’ onward networks, including Australasia, Africa, Asia and North and South America.” 

Andy Street, the Mayor of the West Midlands, said: “We all know how important global connections are to the West Midlands economy, and so I am delighted that Qatar Airways have returned to Birmingham Airport. The daily direct flights to Doha being offered by Qatar Airways comes on top of the return of Emirates’ iconic A380 for their daily flights to Dubai, and Saudi’s new thrice-weekly Jeddah service. These new services and investment are not only a big economic boost to the region as our global ties grow, but they’re also a significant vote of confidence in the future of the West Midlands from three of the world’s biggest airlines.” 




22 March, 2023

Saudi Arabian Airlines and flyadeal looks to add 25 new destinations in 2023......


Saudi Arabian Airlines and flyadeal sets course to add 25 new destinations in 2023 on SAUDIA Group Network:

All new routes are set to begin throughout 2023. The airline will publish more schedule details on announced destinations soon.


SAUDIA Group Director General, H.E. Engr. Ibrahim Al-Omar commented on the international network expansion: “SAUDIA Group has been carrying the kingdom’s ambitions, values and traditions across every corner of its network, as it flies the nation's flag around the world. These new destinations will offer greater access and choices to our guests. Given the increase of demand in international travel, this is the right time to expand our global network in new, exciting ways,

SAUDIA has recently launched "Your Ticket Your Visa" in January. The first-of-its-kind service provides guests with even easier access to the Kingdom through a digital integration system that links transit visas with flight tickets. The new service is aimed to encourage passengers to perform Umrah, visit key destinations and attend events during their transit in the Kingdom. The new service, which covers all international airports in the Kingdom, will allow guests to stay in the Kingdom for up to 96 hours, during which they can travel around the Kingdom and perform Umrah. The digital integration with the Ministry of Foreign Affairs facilitates the issuing of the transit visa and links it to SAUDIA flight ticket within three minutes.

SAUDIA started in 1945 with a single twin-engine DC-3 (Dakota) given to King Abdul Aziz as a gift by U.S. President Franklin D. Roosevelt. This was followed months later with the purchase of two more DC-3s, forming the nucleus of what would soon become one of the world’s largest airlines.

14 March, 2023

Saudi Arabian flag-carrier SAUDIA to order 39 fuel-efficient 787-9 and 787-10 aircraft.

Saudi Arabian Airlines - SAUDIA has confirmed its intention to grow its long-haul fleet with the selection of up to 49 Boeing 787 Dreamliners. 


SAUDIA is set to purchase 39 787s, with a further 10 options, utilizing the outstanding efficiency, range and flexibility of the Dreamliner to sustainably grow its global operation. The agreement will include both 787-9 and 787-10 models.

This agreement is part of Saudi Arabia's wider strategic plan to transform the country into a global aviation hub. In total, Saudi Arabian carriers announced today their intent to purchase up to 121 787 Dreamliners in what will be the fifth-largest commercial order by value in Boeing's history. This will support the country's goal of serving 330 million passengers and attracting 100 million visitors annually by 2030.   

"SAUDIA continues its expansion efforts in all aspects of the airline; whether it's introducing new destinations or increasing the aircraft fleet," His Excellency Engr. Ibrahim Al-Omar, Director General of SAUDIA Group. "The agreement with Boeing delivers on this commitment and the newly added aircraft will further enable SAUDIA to fulfill its strategic objective of bringing the world to the Kingdom".

SAUDIA currently operates more than 50 Boeing aeroplanes on its long-haul network, including the 777-300ER (Extended Range) and 787-9 and 787-10 Dreamliner. The additional 787s complement SAUDIA's existing fleet, enabling it to effectively harness the value of the 777 and 787 families.

30 January, 2023

SAUDIA increases international flight capacity by 40%

SAUDIA Group, the national flag carrier of Saudi Arabia, is continuing to implement its operational plan for 2023 by boosting its international presence and market share by increasing its seating capacity by 40% on high-demand destinations. The ambitious plan aims to expand SAUDIA’s network, connect international visitors with the Kingdom, and strengthen Saudi’s tourism, Hajj, and Umrah sectors. The plan also includes an increase in domestic flights and seating capacity.

SAUDIA has allocated over 25.3m seats for international flights in 2023 across almost 90,000 flights, up 40% from 2022. Similarly, seating capacity on domestic flights for 2023 has been increased by about half a million seats to reach over 17.8m seats, with the total number of domestic flights exceeding 102,100. The update to the company’s flight schedule and operations are designed to meet growing customer demand and further increase convenience in flight schedules throughout the year, and in particular during demand-peak seasons. 

Captain Ibrahim Koshy, CEO of SAUDIA, said: “We plan to build on SAUDIA’s operational success of last year with a strategic plan that further enhances SAUDIA’s reputation for meeting our guests’ needs and delivering performance excellence. Since the beginning of the new year, we have seen steadily increasing demand on already-popular routes. By expanding capacity and enhancing flight schedules SAUDIA is able to offer increased flexibility to customers and better manage its operational requirements in light of the significant challenges facing the aviation industry.” 

SAUDIA’s operational plan also features a number of new additions to its fleet. New Boeing B787 Dreamliner aircraft, with 24 business class seats and 333 economy class seats, will join SAUDIA’s fleet in 2023, along with the latest Airbus A321NX aircraft, that offer 20 business class seats and 168 economy class seats. Additionally, SAUDIA continues to implement strategies and systems that allow it to maintain operational efficiency while ensuring the highest safety and quality standards. 

With its advanced fleet of 142 aircraft, SAUDIA currently travels to over 100 destinations across four continents, delivering a daily flight rate of about 461 flights. The company has also enhanced its cutting-edge digital service offer on its website and mobile app, allowing customers to conveniently complete their travel procedures and access services online.






Saudia's performance in 2022.



17 January, 2023

SAUDIA has signed an agreement with Saudi Arabia Railways (SAR) to improve the quality of their shared services and provide more initiatives that improve the travel experience.

SAUDIA has signed an agreement with Saudi Arabia Railways (SAR) to improve the quality of their shared services and provide more initiatives that improve the travel experience.

Signed by the SAUDIA Chief Hajj & Umrah Officer, Mr. Amer AlKhushail, and the Executive Vice President of the Haramain High-Speed Railway (HHR) and Al Mashaeer, Engr. Rayan Al-Harbi, the agreement provides special prices for SAUDIA guests who are traveling to and from Makkah and Al Madinah via HHR.  

Later this year, SAUDIA and HHR booking systems will be linked, and Makkah will be added in the list of stations in the booking process. SAUDIA’s customers will be able to issue boarding passes for both the flight and train at the same time, whether through the website, digital application, or sales offices.

05 July, 2022

Saudia Cargo selects RTS Cargo Suite for a range of tech solutions



Saudia Cargo, one of the largest middle-eastern airlines, has partnered with Revenue Technology Services (RTS) in the cargo division.

Saudia Cargo serves an extensive global network spanning four continents, 225 international destinations, and 26 domestic destinations, operates a dedicated freighter fleet of seven aircraft and offers ample belly cargo capacity on 144 passenger planes on flights across Asia, Africa, Europe, and the USA.

The partnership entails the implementation of a Revenue Planning solution, Foresight, pricing solution, Accelerate, as well as revenue management solution, Velocity.

The three-pronged solution will be hosted in RTS private cloud environment.

Foresight helps airlines to determine the value of cargo in a schedule, set revenue and sales targets and track them. 
Accelerate helps airlines to negotiate optimal contract, spot, and tariff rates along with generating rate sheets and offers real time rating.
Velocity forecasts short-term and long-term capacity and demand and evaluates each booking for profitability.
Sound Machine learning and AI (Artificial Intelligence) based algorithms are the base for all three solutions. With this, Saudia Cargo joins the growing cargo community at RTS.

Raja Kasilingam, President of RTS commented, "We are quite excited about this partnership as we begin implementing all three of our cargo solutions at Saudia Cargo. RTS is proud to be part of Saudia Cargo's strategy to provide the best products to their customers while maintaining sustainability on all fronts." 

This partnership demonstrates the leadership and drive shown by both companies to challenge the industry norm and their aim to make significant improvements to how air cargo is handled.  This incentivizes RTS in its pursuit to being the cargo solution of choice in the airline industry, by integrating advanced forecasting and optimization algorithms, as well as cutting edge features required for enhanced pricing, revenue management and revenue planning.



18 June, 2022

SAUDIA unveils operational plans for 2022 Hajj season


Saudi Arabian Airlines (SAUDIA), the national flag carrier of Saudi Arabia, has announced its operational plans to transport pilgrims to the Kingdom for the upcoming Hajj season this year.

Pilgrims visiting the Kingdom are set be flown in from all over the world to King Abdulaziz International Airport in Jeddah or Prince Mohammed bin Abdulaziz International Airport in Madinah. From there, the guests will embark on their journey of faith and gratitude to the holy city of Makkah. After visiting the Prophet's Mosque in Madinah, they will be flown back to their home countries following the successful completion of their pilgrimage.

SAUDIA has ensured that it has all required flights and adequate seating capacity in place to meet the demands of its passengers. The airline is well-equipped to provide pilgrims with world-class services at every service point throughout their trip.

His Excellency Eng. Ibrahim bin Abdulrahman Al-Omar, Director-General of Saudi Arabian Airlines Corporation, stated that the national carrier had concluded all preparations to start transporting pilgrims. The plan follows the directions of the Supreme Hajj Committee headed by His Royal Highness Prince Abdulaziz bin Saud bin Nayef bin Abdulaziz, the Minister of Interior, and the Central Hajj Committee, headed by His Royal Highness Prince Khalid Al-Faisal bin Abdulaziz, Advisor to the Custodian of the Two Holy Mosques and Governor of Makkah Province, in collaboration with the Ministry of Hajj and Umrah and Vision 2030's  Pilgrim Experience Program.­

Since its inception, SAUDIA has continued to offer comprehensive world-class services to pilgrims throughout their trip to the Holy sites of Makkah and Madinah, while also ensuring the safe return of guests to their home countries.

13 May, 2022

Saudia Cargo and Cainiao's Partnership Solidifies

The success of last year's cooperation agreement with Cainiao Network, the logistics arm of Alibaba Group has enabled Saudia Cargo to achieve significant growth in e-commerce shipments this year. The agreement created a thriving 'sky bridge' between Asia and Europe, allowing Saudia Cargo to benefit from the opportunities arising from the growing global e-commerce market.

Cainiao joined Saudia Cargo's flight program in March 2021, linking Hong Kong SAR to Liege Belgium, via Saudia Cargo's Riyadh hub, with 12 flights operated per week. The freighter flight enables Riyadh to become the model of an effective distribution hub in the Middle East thanks to the strong partnerships that the company has forged with local players.

Vikram Vohra, Saudia Cargo's Regional Director – Asia Pacific: "The agreement has allowed us to benefit from access to Alibaba's e-commerce platform as online shopping continues to soar, boosted in part by the Covid-19 pandemic. The partnership with Cainiao, which offers logistic services to more than 200 countries, is central to our growth strategy for this decade and sets the template for future cooperation agreements. Cainiao has become a trusted and valued partner."

Dandy Zhang, Commercial Director of Global Line Haul, Cainiao's Cross-border business: "As a global smart logistics company, Cainiao has been consistently enhancing its logistics services and efficiency to satisfy the booming demand for e-commerce in Europe and Middle East. Our partnership with Saudia Cargo has been fruitful, and we look forward to strengthening our cooperation in the long term."

Saudia Cargo has increased the number of cargo flights it operates to destinations in the Middle East, Africa, Asia, Europe and North America over the past few years to ensure that it continues to meet rising demand for e-commerce and deliver on Saudi Arabia's 'Vision 2030' strategy for growth.

13 February, 2022

Huawei and SAUDIA Airlines sign deal for an extensive partnership that includes adding the SAUDIA app to AppGallery

 Huawei Consumer Business Group announced that it has signed a Memorandum of Understanding (MoU) with SAUDIA Airlines for an extensive partnership that includes adding the SAUDIA app to AppGallery; Huawei’s official distribution platform and one of the top three global app marketplaces in the world.

 In addition to establishing a wider and closer cooperation on other digital products and services, the collaboration will also allow both brands to build awareness to a wider audience in the Middle East and Africa; and beyond.

SAUDIA guests will now be able to book and plan their flights between Saudi Arabia and their chosen destination from the convenience of their Huawei smart devices, bringing users a richer and more engaging range of functions conveniently to their fingertips.

Captain Ibrahim Koshy, CEO of SAUDIA Airlines said: “We are delighted to announce the signing of our MoU with Huawei. This agreement further enhances our capabilities to develop and deliver exceptional digital products to our customers. We are continually striving to push the boundaries of innovation to ensure our guests enjoy high quality experiences and our partnership with Huawei is testament to our success with our guests”.

The SAUDIA App has now become part of Huawei’s wider holistic ecosystem which offers a broad range of solutions and services including customer-centric initiatives for Huawei users.

28 September, 2021

SAUDIA crowned the World's Most Improved Airline in 2021

SAUDIA  wins the Skytrax award for the second time in four years!



           Skytrax announced this week that SAUDIA is the World's Most Improved Airline of 2021. This is the second time that SAUDIA has won this award since 2017. That year, the Saudi flag carrier impressively jumped from the 82nd to 51st position, a 40% improvement. This year, however, SAUDIA improved by a stunning 55% and is now 26th in the Skytrax ranking of global airlines.  

The award cements the airline's status as a full scale global carrier, constantly innovating its onboard service and culinary offering. Being awarded this accolade award reflects the dedication to quality and performance improvements in different award categories including cabin crew, food & beverage, in-flight entertainment and more. The Skytrax award comes as yet another milestone in SAUDIA's on-going transformation which has led to several other awards and recognitions. The airline's stellar health safety initiatives to ensure passenger safety during the COVID-19 pandemic have attracted global accolades.

With a route network of more than 95 destinations and a fleet of 145 aircraft – operating one of the youngest fleets in the world – SAUDIA is on an upwards trajectory of continued growth in international markets.

Saudi Arabian Airlines Director General, His Excellency Eng. Ibrahim Alomar said, "It is an honor to receive this award on behalf of the entire SAUDIA team who have demonstrated exceptional commitment to the pursuit of the highest standards globally – from health and safety to the product and experience. I would also like to express SAUDIA's deep appreciation and gratitude to The Custodian Of The Two Holy Mosques, King Salman bin Abdulaziz, and His Royal Highness the Crown Prince Mohamed bin Salman for their continuous support to SAUDIA, the Kingdom's flag carrier. My congratulations also to SAUDIA's Chairman His Excellency Eng. Saleh Al Jasser and the rest of the Board of Directors on this achievement."

Continued Eng. Alomar: "As part of the airline's SV2020 Strategy & Transformation Plan, SAUDIA has invested in new aircraft, product innovation and service enhancements with a single purpose – to provide all of our guests with the highest level of hospitality and comfort in the skies. We are delighted that the world is noticing and recognizing our efforts."

Commenting on the award, Edward Plaisted, CEO of Skytrax said: "SAUDIA continues to increase its global status and appeal amongst customers. Apart from overall improvement in the main survey, the airline performed well in many other survey sections which are considered for this award. It is a fabulous achievement for SAUDIA to be named the World's Most Improved Airline. Customers definitely recognize this improvement across the end-to-end passenger experience."                                     

19 May, 2021

Etihad Airways and Saudia enhance relationship with an earn and burn partnership

Today, Etihad Airways, the national airline of the United Arab Emirates, SAUDIA, the national carrier of the Kingdom of Saudi Arabia announced a new reciprocal loyalty agreement, expanding on the existing codeshare deal between the two airlines.

This new tie-up will see members of the Etihad Guest and ALFURSAN programmes being able to earn and redeem miles on flights across both carriers’ networks. Loyalty programme members from both airlines will also be able to earn Tier Miles and Tier Segments, helping them progress to the next tier level faster. In addition, members will be able to earn miles on Etihad and SAUDIA codeshare flights.

 Terry Daly, Executive Director Guest Experience, Brand & Marketing, Etihad Airways, said: “As the aviation industry begins to restart and guests return to the skies, this partnership strengthens the airlines’ commitment to growing inbound business and tourism in their respective markets. It complements Etihad’s existing codeshare agreement with SAUDIA and opens more destinations for Etihad Guest members to earn and spend their miles through travel.”

27 January, 2021

Saudi Arabian Airlines - Saudia receives diamond status

Saudi Arabian Airlines (SAUDIA) the national flag carrier of Saudi Arabia has been awarded the Diamond status by APEX Health Safety powered by Simpliflying for the airline's efforts in ensuring the highest standards of cleanliness and sanitization across its operations. 

Saudi Arabian Airlines (SAUDIA) is the national flag carrier of the Kingdom of Saudi Arabia, it was established in 1945 and has grown to one of the Middle East's largest airlines.

The APEX Diamond Status from the Airline Passenger Experience Association (APEX) is an accolade which recognizes industry leadership and stewardship in ensuring that the airline is deploying stringent measures in safety and protection from COVID-19. 

Speaking about the latest award presented to SAUDIA, Chief Executive Officer Captain Ibrahim S. Koshy said: "SAUDIA places the safety of its guests and team members with highest importance and is committed to exemplary, rigorous sanitization protocols for every step of the journey.

27 October, 2020

Saudi Arabian Airline gets 5th Boeing 787-10 aircraft.



Saudi Arabian Airlines  - SAUDIA, the national flag carrier of the Kingdom of Saudi Arabia, marked a milestone with the induction of its fifth Boeing 787-10 aircraft into the fleet earlier this month.

The aircraft arrived in Jeddah on 15th October, from Boeing’s production facilities in Charleston, South Carolina, USA.

SAUDIA is one of the first airlines in the world to operate the new aircraft type.

In recent years, SAUDIA has invested significantly in its fleet, acquiring state-of-the-art new aircraft and now operates one of the three youngest fleets in the skies with an average aircraft age of 5 years.  

An award-winning carrier, SAUDIA is one of the Middle East’s largest airlines, operating more than 170 narrow and widebody aircraft.

The airline route network includes more than 95 destinations across four continents to all 28 domestic airports in the Kingdom of Saudi Arabia.

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16 April, 2020

Saudi Arabian Airlines expects disruption to last the whole year

 State-owned Saudi Arabian Airlines -Saudia - does not expect flight operations to return to normal until the end of the year and is asking some cabin crew employees to suspend their contracts until then, according to internal emails seen by Reuters.

Saudi Arabia has suspended international flights and pilgrimages to the Muslim holy cities of Mecca and Medina, a major source of foreign visitors to the kingdom.

“Flight operations shall not be returning to normal, until December 2020, expectedly,” the airline said in two separate emails to cabin crew in which they were requested to suspend their contracts from this month until the end of the year.

It was not immediately clear how many cabin crew employees were being asked to suspend their contracts.

The Jeddah-based carrier, also known as Saudia, did not immediately respond to emailed requests for comment outside normal business hours on Thursday.

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