Showing posts with label Alliances. Star Alliance. Show all posts
Showing posts with label Alliances. Star Alliance. Show all posts

25 October, 2024

Star Alliance management team firmly focused on seamless customer experience

Welcomes Ambar Franco as Vice President, Customer Experience to reinforce commitment to diverse leadership and industry expertise

Together with CEO Theo Panagiotoulias, key executives committed to realising the vision of an effortlessly connected world



Star Alliance, the world's leading global airline alliance, firmed up its key management appointments aimed at further enhancing its strategic focus on a seamless experience for member airline customers as they benefit from the Star Alliance network.

Ambar Franco joins Star Alliance as Vice President, Customer Experience. Franco will lead the development and implementation of initiatives designed to enhance the overall customer journey across the alliance: their booking experience, the experience of customers at airports and when they connect between Star Alliance member airlines, and then to ensure their continuing loyalty post travel. She brings significant expertise from the travel industry, most recently having held senior customer experience related roles at the Mandarin Oriental Hotel Group.

Luc Lachoix is Star Alliance's Vice President, Digital & Technology. Lachoix is responsible for IT architecture, operations, and security, as well as supporting the IT needs of Star Alliance's Customer Experience and Loyalty business areas. He has served in various roles in the airline industry, including leadership positions at key travel technology companies including Amadeus and Sabre.

08 September, 2023

Star Alliance Los Angeles lounge named as North America’s leading airport lounge at The World Travel Awards 2023

Star Alliance’s Los Angeles airport lounge has won the title of North America’s Leading Airport Lounge for the fourth year running at the World Travel Awards 2023. 

The award was announced at the Caribbean & The Americas Gala Ceremony held on the picturesque island of Saint Lucia on August 26, 2023.

Commenting on the win, Star Alliance CEO Theo Panagiotoulias said: “At Star Alliance, we are all about making air travel more stress-free and frictionless. Lounges play a vital role in enhancing the airport journey, and our Star Alliance LAX lounge has been at the front of the pack since it first opened. We are delighted that once again, it has been named one of the best in the business.”

“My thanks go out to the dedicated team that keeps our LAX lounge running in tip-top shape from morning to night, as well as to our Star Alliance member carriers for working with us to make this lounge a success for so many years.”

08 June, 2023

Theo Panagiotoulias appointed as New CEO of Star Alliance.

Theo Panagiotoulias has been named as the next CEO of Star Alliance.  


Mr Panagiotoulias has more than 25 years international experience in the airline and aviation industry. He joins Star Alliance from Hawaiian Airlines, where he had been Senior VP for Global Sales and Alliances since 2014. Previously, Mr Panagiotoulias was VP and GM (Asia Pacific) at travel technology provider Sabre Corporation, as well as a 15-year veteran of American Airlines, where he held several commercial, operational and management positions. His full biography is appended.

"On behalf of the board of Star Alliance, I would like to congratulate Theo for being named the next CEO of Star Alliance," said Scott Kirby, CEO of United Airlines and Chairman of the Star Alliance Chief Executive Board. "Theo's international commercial and airline experience have given him a good understanding of the challenges and opportunities facing our industry today. I believe he is the right person to lead Star Alliance into the future."

"Star Alliance connects the world," said Mr Panagiotoulias. "More than 200 million customers fly with its 26 member airlines each year, on more than 16,000 flights each day. The Alliance has also led the revolution to promote a more seamless passenger experience. I am honoured that I've been chosen to lead the Star Alliance team and work directly with our 26 member carriers, as we continue to innovate as the world's leading airline alliance."

09 February, 2023

Star Alliance lounge at Schiphol Airport available to use on a pay as you go basis.

Star Alliance Lounge at Amsterdam Schiphol Airport Now Offers Pay-as-you-go Access

Passengers travelling in all cabins on Star Alliance member airlines can now choose to experience the premium lounge before their flight.



The Star Alliance-branded lounge at Amsterdam Schiphol (AMS) airport now permits pay-as-you-go type entry.  Thus, in addition to offering complimentary access to Star Alliance Gold members, and First Class and Business Class passengers, the lounge will now welcome other Star Alliance passengers regardless of membership status or cabin class, for a nominal fee.

This is the fifth among the six Star Alliance-branded lounges to offer paid access, after the Star Alliance lounges in Rome (FCO) Airport, Rio De Janeiro (GIG) Airport, Buenos Aires’ Ezeiza International Airport (EZE), and Los Angeles International Airport (LAX).

The Star Alliance Amsterdam airport lounge is located airside in Departures Hall 2 after security clearance for the Schengen Area. This makes it ideally positioned for easy access to passengers travelling to or from European destinations within the Schengen Zone. Currently, 14 Star Alliance member airlines operate flights from the Amsterdam airport connecting 20 destinations in 16 countries.

08 February, 2023

Pay as you go access now avialable at the Star Alliance lounge at Amsterdam Schiphol Airport

Star Alliance Lounge at Amsterdam Schiphol Airport Now Offers Pay-as-you-go Access

Passengers travelling in all cabins on Star Alliance member airlines can now choose to experience the premium lounge before their flight.



The Star Alliance-branded lounge at Amsterdam Schiphol (AMS) airport now permits pay-as-you-go type entry.  Thus, in addition to offering complimentary access to Star Alliance Gold members, and First Class and Business Class passengers, the lounge will now welcome other Star Alliance passengers regardless of membership status or cabin class, for a nominal fee.

This is the fifth among the six Star Alliance-branded lounges to offer paid access, after the Star Alliance lounges in Rome (FCO) Airport, Rio De Janeiro (GIG) Airport, Buenos Aires’ Ezeiza International Airport (EZE), and Los Angeles International Airport (LAX).

The Star Alliance Amsterdam airport lounge is located airside in Departures Hall 2 after security clearance for the Schengen Area. This makes it ideally positioned for easy access to passengers travelling to or from European destinations within the Schengen Zone. Currently, 14 Star Alliance member airlines operate flights from the Amsterdam airport connecting 20 destinations in 16 countries.

24 December, 2022

Charlotta Wieland named as interim CEO of Star Alliance

Star Alliance is pleased to announce that Charlotta Wieland has been appointed as its Interim CEO with effect from January 1, 2023. She will take over from outgoing CEO Jeffrey Goh, who will be leaving the Alliance at the end of 2022 after six years at its helm.

Ms Wieland will join Star Alliance on interim assignment from founding member carrier SAS – Scandinavian Airlines, where she is currently VP for Alliances & Industry Affairs.  She has served on Star Alliance’s Alliance Management Board for the past six years, and is also a member of the board’s Strategy Committee, which plays a key role in charting the direction of the Alliance.

Ms Wieland has more than 25 years’ experience in the aviation industry, and a strong track record in airline alliances, pricing strategy, business development and distribution. Prior to SAS, she also worked at KLM Royal Dutch Airlines.







15 December, 2022

Star Alliance Lounge at Rome’s Fiumicino Airport Now Open to Pay-per-use Customers


All passengers on Star Alliance member airlines, regardless of cabin class or membership status, can now choose to indulge at the lounge before a flight.

Star Alliance, winner of the world’s best airline alliance and best alliance lounge at Skytrax, is now offering pay-per-use access to the Star Alliance lounge at Rome Fiumicino (FCO) airport. Besides providing complimentary access for eligible customers, the lounge will now also welcome other Star Alliance passengers regardless of membership status or cabin class, for a nominal fee.

This is the fourth of six Star Alliance-branded lounges to offer paid access, after the Star Alliance lounges in Rio De Janeiro (GIG) Airport, Buenos Aires’ Ezeiza International Airport (EZE), and Los Angeles International Airport (LAX).

Star Alliance’s Rome Fiumicino airport lounge is located in the Intra-Schengen zone in Terminal 3 of FCO. It welcomes passengers of all flights operated by Star Alliance members from Fiumicino Airport, and is particularly convenient for customers travelling within the European Schengen Zone.

The tastefully designed lounge offers a view of the runway and features Italian designer furniture and art evoking the culture and atmosphere of Rome’s iconic landmarks and city scenes. Italian culinary delights, as well as a round-the-clock bar serving aromatic Italian coffee and other beverages, complete the experience. The lounge offers high-speed WiFi internet access and is well-equipped to cater to both business and leisure travellers. It can accommodate up to 130 guests.

Star Alliance VP Customer Experience Christian Draeger said: “Whether you’re leaving Rome after business meetings, or after visits to the Colosseum, the Sistine Chapel and Trevi Fountain, there’s no better way to relax than a trip to our stylish Star Alliance lounge at the airport. “We’re excited to make this experience accessible to even more passengers, by opening up paid access to our lounge at Fiumicino Airport. Pre-booking of lounge access vouchers is also easy, with our simple, online process.”

Easy and Affordable Online Booking

Passengers can pre-book and purchase lounge access vouchers on Star Alliance’s website, https://www.staralliance.com/lounge-access. Subject to availability at the time of booking, they would receive a confirmation email with a QR code valid for the day(s) and time(s) selected. At the airport, they can simply scan this QR code at the lounge entrance and walk in. Vouchers are affordably priced from EUR45 for three hours of use. Passengers will also enjoy a discount if they are a member of any Star Alliance member airline’s frequent flyer programme.

Vouchers are affordably priced from EUR45 for three hours of use. Passengers will also enjoy a discount if they are a member of any Star Alliance member airline’s frequent flyer programme.







21 November, 2022

Star Alliance and HSBC Australia reimagine airline rewards for consumers with a world-first credit card


The HSBC Star Alliance Credit Card is a first by a global airline alliance. It brings together seven of the world’s leading airlines on a single credit card platform.
Participating member airlines include: Air Canada, Air New Zealand, EVA Air, Singapore Airlines, South African Airways, THAI and United Airlines.
Australian cardholders are eligible to fast track to Star Alliance Gold Status[2]in their first year through spending on everyday eligible[3] purchases.
The launch comes as a new HSBC Travel and Finance[4] survey reveals over half (55%) of Australians 18+ are planning or considering an overseas trip in the next year, with 88% of those travellers agreeing it is important to budget properly for trips given increasing inflation and cost of living.
HSBC Australia and Star Alliance, the world’s largest airline alliance, today announced the launch of the HSBC Star Alliance Credit Card[1] in Australia, providing customers with greater choice when earning and using their airline points.

Australian customers can earn Star Alliance Points on their everyday eligible credit card purchases that can be converted to miles/points in participating Star Alliance member carrier frequent flyer programs. The card is the world’s first credit card created with an airline alliance and will be issued exclusively on Visa credit. It brings together seven launch Star Alliance carriers on a single credit card platform.

Jeffrey Goh, CEO of Star Alliance, said: “Star Alliance is delighted to launch this industry-first loyalty product together with HSBC and Visa. This is very much consistent with a key strategy of Star Alliance which is to offer a loyalty proposition that others talk about.

17 November, 2022

Star Alliance named the World’s Leading Airline Alliance at the World Travel Awards 2022

Star Alliance named the World’s Leading Airline Alliance at the World Travel Awards 2022

Star Alliance Los Angeles lounge also named North America's Leading Airport Lounge
Both awards have been won for the third consecutive year

Star Alliance has been named the World’s Leading Airline Alliance at the World Travel Awards for the third consecutive year. At the North America 2022 edition of the awards held in August, the Star Alliance Los Angeles airport lounge also retained the award for North America's Leading Airport Lounge for the third year running.

In receiving these awards, Star Alliance CEO Jeffrey Goh said: “We are extremely delighted to be receiving the World Travel Awards for the third consecutive year. This is particularly fitting as we celebrate our 25th anniversary this year.”

Mr Goh continued: “These awards are testimony to the great work that more than 400,000 employees across the Star Alliance network do each day in delivering safe and seamless travel, and also to all the customers who have continued to give us and our member carriers their confidence and support.”

Now in its 29th edition, the World Travel Awards was established to acknowledge, reward and celebrate excellence across all key sectors of the travel, tourism and hospitality industries. The annual awards are awarded based on a worldwide poll of qualified executives working within travel and tourism, and the consumer travel buyer.


Photo Star Alliance
Graham E Cooke, Founder, World Travel Awards, said: "Star Alliance continues to set the benchmark for global aviation and I am delighted that both the travel trade and the public have acknowledged this by voting it the World’s Leading Airline Alliance 2022 at the World Travel Awards. Earlier this year, Star Alliance’s ground-breaking LA lounge was also the runaway winner for North America's Leading Airport Lounge once again."

In addition to these two awards won at the alliance level, a number of Star Alliance member carriers also came away as individual winners this year. Nine of them won awards in 21 categories, ranging from World’s Leading Airline – First Class, to Leading Airlines in Europe, Oceania, Asia and Mexico & Central America.







16 November, 2022

Ascenda powers the new HSBC Star Alliance credit card

Ascenda, the global rewards technology company, today announced its partnership with Star Alliance, the world's first and leading airline alliance, to power the innovative customer value proposition for the anticipated new HSBC Star Alliance credit card.

As the first ever credit card from a major airline alliance, it combines the appeal of seven leading global airlines into a unified proposition. The back-end technology and fully digital user experience are powered by Ascenda's cloud-based loyalty platform. The new product is exclusively available to residents of Australia.

The HSBC Star Alliance credit card reimagines the loyalty experience for Australian residents with not only the ability to earn points, but also a fast track to Star Alliance Gold Status through everyday spending. Star Alliance Gold Status offers benefits such as lounge access, priority services and extra baggage allowance on eligible fares across all 26 Star Alliance member carriers.

Christian Draeger, VP Customer Experience, Star Alliance said: "The HSBC Star Alliance credit card is a unique proposition that brings together seven of our member carriers on a single platform. In line with our vision to enable a seamless customer experience, we needed a world-class technology solution to ensure quality delivery. Ascenda's advanced platform proved to be a suitable foundation that delivers efficient and secure interoperability among various systems.

"We are thrilled to bring this truly groundbreaking product to the market in collaboration with Star Alliance" added Kyle Armstrong, CEO at Ascenda. "As a company, we thrive on unlocking exceptional rewards value and access to inspiring experiences, both of which are embodied perfectly in this trailblazing project."

Ascenda is the global technology company that makes banking & payments rewarding - delivering digitally native, intuitive and easy-to-deploy rewards solutions that enable brands to grow revenue and build deeper customer connections across the entire financial relationship.

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

11 October, 2022

Star Alliance raises $200,000 for charity through 25th anniversary run


Star Alliance, the world’s largest network of global airlines, saw more than 1,000 people hitting the track at its charity run along the Kallang River on Sunday morning. Held as part of celebrations for the Alliance’s 25th anniversary and the first year since the opening of its Singapore office, the event raised S$200,000 in support of healthcare personnel working on the front lines against Covid.

VIPs present included Singapore’s Senior Minister of State (Transport), a local paralympian and Star Alliance & SIA CEOs; more than S$80,000 worth of air tickets and travel prizes won



Runners were flagged off by local paralympian archer Nur Syahidah Alim, CEO of Singapore Airlines Goh Choon Phong and CEO of Star Alliance Jeffrey Goh. Dr Amy Khor, Senior Minister of State for Transport, Sustainability and the Environment, graced the event as guest of honour.

27 September, 2022

Star Alliance reclaims World’s Best Airline Alliance title at the Skytrax 2022 World Airline Awards

The awards were received by Star Alliance CEO Jeffrey Goh at a ceremony held at the historic Langham Hotel in London.
Photo Star Alliance / Skytrax
Star Alliance has reclaimed the title of World’s Best Airline Alliance at the prestigious Skytrax 2022 World Airline Awards. The Alliance’s famed Los Angeles lounge has also retained the award for World’s Best Airline Alliance Lounge for the sixth year running. The awards were received by Star Alliance CEO Jeffrey Goh at a ceremony held at the historic Langham Hotel in London.

Commenting on the win, Mr Goh said: “We are elated to learn that millions of flyers around the world have put their trust in Star Alliance yet again and have recognised the exceptional value the alliance offers through their journey. As we celebrate our 25th anniversary this year, the recognition means even more to us.”

Mr Goh also took this opportunity to thank the unwavering efforts of the team and continued: “As we navigate through one of the most difficult periods for our industry, it is the grit and hard work of the Star Alliance team and the staff of our member carriers that has enabled seamless travel despite constantly changing environment. I receive this honour on their behalf.”

24 September, 2022

Star Alliance reclaims World’s Best Airline Alliance title at the Skytrax 2022 World Airline Awards

Star Alliance has reclaimed the title of World’s Best Airline Alliance at the prestigious Skytrax 2022 World Airline Awards. The Alliance’s famed Los Angeles lounge has also retained the award for World’s Best Airline Alliance Lounge for the sixth year running. The awards were received by Star Alliance CEO Jeffrey Goh at a ceremony held at the historic Langham Hotel in London. 

Commenting on the win, Mr Goh said: “We are elated to learn that millions of flyers around the world have put their trust in Star Alliance yet again and have recognised the exceptional value the alliance offers through their journey. As we celebrate our 25th anniversary this year, the recognition means even more to us.” 

Mr Goh also took this opportunity to thank the unwavering efforts of the team and continued: “As we navigate through one of the most difficult periods for our industry, it is the grit and hard work of the Star Alliance team and the staff of our member carriers that has enabled seamless travel despite constantly changing environment. I receive this honour on their behalf.” 

25 August, 2022

Now you can buy Star Alliance lounge access at Rio


Star Alliance has expanded its paid lounge access service to its modern yet soulful lounge at the Rio De Janeiro (GIG) airport. Besides complimentary access for Star Alliance Gold customers and passengers in eligible cabin classes on Star Alliance member airlines, the lounge will now also welcome all other Star Alliance passengers regardless of membership status or cabin class, for a nominal fee.

For those who can already access the lounge, this now means they have the option to purchase access vouchers for their family members, friend or colleagues travelling together so that their entire party can relax together before a flight.

This is the third amongst Star Alliance’s six branded lounges to offer paid access. Earlier, the service was launched at the alliance’s lounge in Ezeiza International Airport (EZE), Buenos Aires, and at its award-winning lounge in Los Angeles International Airport (LAX).

Located on level 3 of the new international departures pier, the Star Alliance Rio De Janeiro lounge offers impressive views of famous landmarks such as Rio’s downtown area, the Sugar Loaf Mountain and the majestic statue of Christ the Redeemer. Its interiors reflect the rich architectural heritage of Rio, complemented by impressive handmade Brazilian furniture pieces crafted by local designers. The lounge also offers refreshments inspired by hearty local flavours and can accommodate 150 guests.

20 July, 2022

Jeffrey Goh to step down from Star Alliance at the end of the year....

 Star Alliance CEO stepping down 


Having led Star Alliance from its 20th to its 25th anniversary, Jeffrey Goh, CEO of the largest global airline alliance will be stepping down at the end of the year to pursue other interests.

Goh joined Star Alliance as its General Counsel in 2007 from the International Air Transport Association and succeeded as its CEO in 2017. During his management, the Alliance introduced the Connecting Partner Model in 2017 and the industry-first Intermodal Partner Model launched in July 2022 to strengthen its global network. Goh was also responsible for driving the digitalisation and automation of Star Alliance customer products and services including among others a digital connection service, a biometrics solution, improved ability of customers selecting seats on a multi-airline itinerary, and the automation of mileage accrual and redemption across the Alliance.

“On behalf of my colleagues across Star Alliance, I thank Jeffrey for his leadership and important contributions to Star Alliance and wish him well in his next endeavours”, said Scott Kirby, United Airlines CEO and Chairman of the Star Alliance Chief Executive Board.

An international search will be undertaken shortly for a successor to Goh.

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey. The member airlines are Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United. Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries. Further connecting flights are offered by Star Alliance Connecting Partners Juneyao Airlines and THAI Smile Airways.







06 July, 2022

DB becomes the first Intermodal Partner of Star Alliance


As of August 1, Deutsche Bahn (DB) will be the world’s first Intermodal Partner of Star Alliance. With this, DB and the aviation industry are sending another strong signal for the environment-friendly evolution of the travel industry. Under the new cooperation, DB customers and passengers of Star Alliance member airlines will be able to start or end their long-distance journey comfortably on the climate-friendly train. Germany is the first market and DB is the world’s first partner in the new Star Alliance initiative.

An industry-first, Star Alliance’s Intermodal Partnership model intelligently combines airlines with railway, bus, ferry or any other transport ecosystem, alliance-wide. It is designed to link loyalty systems and facilitate seamless airport/station/port transit. Star Alliance plans to expand intermodal partnerships in the future.



Michael Peterson, Board Member for Long-Distance Passenger Transport: “From Freiburg to Singapore: you only need one ticket for that. With attractive inner-German connections and simultaneous links to international travel chains, Deutsche Bahn and Star Alliance make a significant contribution to reducing CO2 emissions in the transport sector. The new partnership complements our successful cooperation with Lufthansa Express Rail, where the number of bookings has more than doubled since 2010. This is how we get more people off the plane and onto the environmentally friendly rail. In close cooperation with the airlines, we are now tackling the mobility turnaround. We are further networking our offers in such a way that we can optimally use the respective strengths of our modes of transport.”

Jeffrey Goh, CEO Star Alliance: “Today brings great forces together and opens the Star Alliance doors beyond the airline ecosystem. Our new model for intermodal partnerships promises seamless coexistence between different modes of transport throughout the alliance. We welcome Deutsche Bahn as our first intermodal partner to Star Alliance.”

Harry Hohmeister, member of the board at Deutsche Lufthansa AG: „ Our partnership is unique worldwide. Once again, we are pioneers in Germany for intelligently linking different types of transport. We are creating added value for customers, for Germany as a business location, for the environment and for society. Mobility of the future means mastering challenges together. The successful Lufthansa Express Rail cooperation is an outstanding example of this – and on this foundation, we are now taking the next logical step. Our customers will benefit from this partnership more than ever before.“

The new partnership between DB and Star Alliance builds on the Lufthansa Express Rail program. Lufthansa customers have been able to buy a combined ticket for trains and flights in one booking step for more than 20 years. In the future, in addition to Lufthansa, all 25 other Star Alliance member airlines will be able to include DB’s environmentally friendly ICE trains as a flight number in their booking engine and customers will benefit from advantages such as:

In just one booking process, airline customers receive a combined ticket for the flight and train journeys including seat reservation. Upon check-in – which is possible until shortly before the train departs – travelers receive their boarding passes for both the flight and the train journeys.
With integrated ICE train journeys, air travelers will have even more choice based on timings, duration and prices offered.
Customers also benefit from priority baggage handling and other services in the AiRail check-in area at the Frankfurt Airport.
For all bookings of combined train-flight journeys via Lufthansa Express Rail or, also with the member airlines of the Star Alliance, points or miles can be collected for the train journeys in the preferred frequent flyer programs of the airlines.
In addition, Business and First-Class flight customers of Star Alliance member airlines will receive additional benefits with an LH Express Rail ticket, such as access to the DB lounges.

14 May, 2022

Star Alliance celebrates 25th anniversary as the world’s first and leading airline alliance

 

The 26-airline alliance’s robust customer-centric vision is encapsulated by a new brand tagline “Together. Better. Connected.”
Continued focus on innovations in customer experience, loyalty, and technology.
Star Alliance and its 26-member carriers will celebrate the 25th anniversary of the world’s first and leading global airline alliance on Saturday, May 14, 2022. This bold vision was established in 1997 based on a customer value proposition of global reach, worldwide recognition, and seamless service. It continues today by leveraging technology to foster a harmonious experience for customers.


“We reflect on the successes of Star Alliance in uniting the leading global airlines, with an eye firmly focused on a future where the customer continues to be at the heart of our work and our global network,” said Jeffrey Goh, CEO of Star Alliance.

“I am very excited for the innovations led by Star Alliance and our members carriers as we aim to be the most digitally advanced airline alliance offering seamless travel experiences with a unique loyalty proposition. This year, we look forward to furthering developments in seamless connectivity — such as new digital and mobile innovations — and exciting industry-first offers that loyal customers of our member carriers will welcome,” Goh added.

Together. Better. Connected. with Star Alliance


In conjunction with the anniversary milestone, Star Alliance and its member carriers will release exciting campaigns and customer innovations under the new brand tagline “Together. Better. Connected.” The new brand tagline captures the intent of fostering better human connections through the Star Alliance global network coupled with digital seamless connectivity.

“We have defined the way the Earth connects for years, and now more than ever, is the time to enable technology to provide seamless journeys and delight the loyal customers of our member carriers,” Mr Goh said. “I am happy that “Together. Better. Connected.” — our new tagline — reflects that earnestly and is also future-facing. It will motivate us to do better.”

Among the key successes and future offerings upon which Star Alliance continues to innovate are:

To introduce a new partnership model that cements network leadership
To be announced an industry-first co-branded credit card in a regional market that will offer loyalty customers of member airlines the opportunity to earn miles and points with spends
Jointly adopted a sustainability statement with member carriers to commit to the industry goal of net-zero carbon emissions and consequent joint efforts on decarbonisation
Star Alliance Biometrics, launched in 2020, is now available across four major airports - Frankfurt, Munich and Vienna – with Hamburg added in April 2022
Expansion of the Digital Connection Service to augment the Star Alliance Connection Centres to aid connecting passengers at major airports and the airlines serving them. This service is currently available at London Heathrow and will expand to a key European hub soon.
Progressive ability to reserve seats and track baggage location on codeshare flights and multi-carrier journeys through the digital channels of member carriers
Award-winning Star Alliance lounge in Los Angeles and other premium lounges in Amsterdam, Rome, Rio de Janeiro, Buenos Aires, and Paris, with new options for paid access being progressively rolled out.
Collection and online redemption of points and miles for award flights and upgrades across the twenty-six member carriers
Star Alliance innovations are underpinned by a robust and ever-evolving IT infrastructure that integrates the member carriers, coupled with more than 50 business practice standards and audit functions that place the customer at the centre of the travel experience. On that basis, the Alliance has repeatedly won several “Best Airline Alliance” awards including the notable World Travel Awards, Skytrax World Airline Awards and Air Transport Awards which have recognised its positive contribution to the future of air travel.

 

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11 February, 2022

Star Alliance Named Airline Alliance of the Year at Air Transport Awards 2022

Star Alliance has been named Airline Alliance of the Year at the Air Transport Awards for the fourth consecutive time. 

The Air Transport Awards recognise excellence and innovation in various categories of the global aviation sector. A panel of aviation industry experts selected Star Alliance in recognition of its exceptional contribution to the future of air travel. 

Winners were announced on February 10 at an award ceremony held in Ekali,  Greece. 

Accepting the accolade, Jeffrey Goh CEO of Star Alliance commented: “Star  Alliance is truly honoured to be a repeat winner of the prestigious Air Transport  Award. Continued recognition of this nature is a testament to our innovative spirit and our shared commitment in improving the customer experience. This award  encourages us as we collectively emerge from the deepest crisis our industry  has ever encountered.” 

Established in 2012, Air Transport Awards are the only international prizes that award all the main categories of the air transport industry. 

Dr Kostas Iatrou, President of the Air Transport Awards said: "This year we award  Star Alliance as the Alliance of the Year for its unwavering commitment to make flight travel a truly customer friendly experience on all levels and phases by adopting innovation, sustainability and working to provide constantly improving digital easy-to-use services. Star Alliance members have once more proven their  commitment to well-being of their passengers by adopting the highest Diamond  Health Safety level in APEX Health Safety.”




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27 December, 2021

World's Leading Airline Alliance......Star Alliance

Star Alliance has been named the World’s Leading Airline Alliance in this year’s World Travel Awards. 



The annual awards cover multiple categories and are awarded based on a worldwide poll of qualified executives working within travel and tourism, and the consumer travel buyer. The awards serve to acknowledge, reward and celebrate excellence across all sectors of the global travel and tourism industry. 

Earlier, the Star Alliance Lounge at Los Angeles International Airport (LAX) repeated in its selection as North America’s Leading Airport Lounge by the World Travel Awards. The Star Alliance lounge at LAX is one of six such lounges globally. 

“We are grateful for the continued recognition from travel and tourism executives and from the World Travel Awards organisation,” said Jeffrey Goh, Chief Executive Officer of Star Alliance, adding “I accept this award on behalf of the hundreds of thousands of dedicated employees of the 26 member airlines of the Alliance, who work tirelessly to provide an unparalleled customer travel experience.” Continued Mr. Goh, “Our unrelenting focus on improving the customer journey is evident by the continued recognition of the Alliance and of its member airlines. All of us are working flat-out, along with other industry experts and partners, to reconnect the world and fully restore global travel.”

Graham E. Cooke, Founder, World Travel Awards, says: “Star Alliance continues to set the benchmark for global aviation and I am delighted that both the travel trade and the public have acknowledged this excellence by voting it ‘World’s Leading Airline Alliance 2021’. Star Alliance member airlines have also enjoyed a strong showing in our 2021 programme, winning 18 awards at regional level, plus 7 prestigious World awards. Their momentum going into 2022 is an inspiration to us all.”



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19 June, 2021

Star Alliance technology partnership paves the way for touchless journeys with member airlines

Frequent flyer program customers of Star Alliance member airlines will soon be able to use their biometric identity across any participating airline at any participating airport following a new agreement between the world’s largest airline alliance, NEC Corporation and SITA. 

The agreement announced today is aimed at accelerating the availability of biometric self-service touchpoints across Star Alliance’s member airlines while delivering a faster, touchless airport experience.  

Connecting to SITA‘s Smart Path solution, the Star Alliance Biometrics platform will be able to use SITA’s shared airport infrastructure already available in more than 460 airports. Together with SITA and NEC’s global presence, multiple biometric projects can be delivered in parallel, speeding up the availability of biometric passenger processing to Star Alliance’s member airlines globally. This will be vital in enabling Star Alliance to deploy biometrics faster.

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