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Showing posts with label Show all posts

Saturday 27 May 2023

Ethiopian Cargo partners with digital enabler cargo one to enhance digital sales....

Ethiopian Cargo & Logistics Services, the largest air cargo network operator in Africa, and  announced a significant partnership to offer the Ethiopian national carrier’s capacities for instant booking on the air cargo booking marketplace. Comprising its debut digital sales channel, now has an important collaborative role in transforming access to Ethiopian Cargo services for freight forwarders all across the world. Ethiopian Cargo gains’s vast digital sales expertise to enrich and propel its digitalization journey.

Ethiopian Cargo & Logistics is pursuing a trajectory of ambitious growth in its mission to become among the top 20 cargo airlines worldwide by 2035. Operating Africa’s largest air cargo network, the airline currently covers more than 130 international destinations around the world with both belly hold capacity and 69 dedicated freighter services using its modern and young fleets. In addition to its connectivity, Ethiopian Cargo offers forwarders great flexibility, including high-speed and priority shipments.

By joining an established, high-performing digital marketplace, Ethiopian Cargo will grow its visibility with agents worldwide and further enrich its brand into the digital realm. On, the airline can trust that customers receive the very best digital standards for accessibility, online experience and control in the booking of its capacities. Ethiopian Cargo joins over 40 of the world’s leading airlines that leverage as a robust digital sales channel with customer centricity at its core.

Wednesday 17 May 2023

Virgin Atlantic Cargo partners with and promptly reclaims its golden gorilla mascot*

Virgin Atlantic Cargo and partner to achieve a best-in-class combination of digital efficiency and exceptional end-to-end customer experience

The partnership reflects Virgin Atlantic Cargo’s trajectory in applying innovation to enhance customer accessibility and service quality 

Virgin Atlantic Cargo and have formed a global partnership to bring the carrier’s capacity to the real-time digital booking platform. *A salient part of the deal sees returning a prized mascot, ‘borrowed’ by a mischievous team during Air Cargo Europe in Munich in May 2019. 

In addition to the mascot, the airline also gains an award-winning digital distribution channel chosen by a global user base of some 15,000 freight forwarders across 75+ countries. By leveraging’s customer-centric booking process, Virgin Atlantic Cargo can now guarantee an intuitive and authentic booking experience for its external bookings. 

Virgin Atlantic Cargo’s network serves 400 destinations worldwide including daily services to key locations across the United States, India, China, Nigeria, South Africa, Israel and the Caribbean. As well as its global reach, freight forwarders rely upon Virgin Atlantic Cargo for its robust reliability and high-quality service. Partnering with enables the airline to expand its customer base and booking channels with forwarders globally to improve digital access to its services.

The partnership aims to deliver a best-in-class proposition with instant bookings 24/7 for Virgin Atlantic Cargo’s latest range of products, designed to offer maximum choice for forwarders. Customers can customize the right handling, speed, priority, and price for their needs by choosing from Classic, Priority, and Express rates. will offer freight forwarders the most user-friendly access to Virgin Atlantic Cargo capacity, along with many speed and efficiency benefits, enabling them to win more shipments.

Phil Wardlaw, Managing Director at Virgin Atlantic Cargo, said, “We are delighted to have partnered with As customer requirements and digital experiences evolve, we anticipate that by 2025, a significant proportion of bookings will be completed online. This meant it was important for us to partner with the leading marketplace that continues to expand the choice for our customers, so they can book cargo their way”. 

“We always strive to create brilliantly different experiences for our customers, which is why we’re pleased that shares our commitment to exceeding customer expectations, making air cargo easier for everyone and ensuring that every touchpoint is not only optimal but also meaningful. Above all else, every digital booking with Virgin Atlantic Cargo comes with expert support and a human touch at every step”.  Mr Wardlaw continues, “We’re also relieved to be rightfully reunited with our treasured mascot — that brazenly bagged years ago, in full view of the cameras”.  

Wednesday 26 April 2023

Hongyuan Group partners with in a landmark deal to offer its capacity online

Hongyuan Group and today announced a partnership that will see Hongyuan capacity available for instant booking on the market-leading air cargo marketplace. Hongyuan Group is rapidly becoming an important operator for air cargo services between destinations in China and across Europe and South America. Partnering with the established, go-to marketplace for thousands of active freight forwarders will enable Hongyuan Group to boost sales and gain valuable ground rapidly in its digitalization of sales processes.

With over 20 years of professional cargo logistics service experience, Hongyuan Group is well known to freight forwarders globally for its high-frequency air cargo flights between China, Europe and the United States. In addition to its self-owned capacity resources such as B747-8F and A330-200F, Hongyuan is significantly expanding its available capacity for the coming years to meet future air cargo demand.

Hongyuan Group kick-starts digital distribution by marketing to thousands of freight forwarders globally using

Hongyuan Group can now rapidly broaden its reach, achieve an industry-leading digital offering and accelerate its multichannel progress

For the first time, thousands of freight forwarders will gain real-time digital access to Hongyuan’s routes and rates, with the new choice of instantly bookable offers and confirmation, all within a few minutes. For example, due to its front-loaded aircraft, Hongyuan Group offers forwarders the exciting option of booking up to 6 meter shipments - soon with’s digital booking speeds. 

Customers using also benefit from valuable booking management and collaboration functionality, combined with’s renowned expert customer support. The addition of Hongyuan Group capacity reflects’s strong diversity of supply options for all important air cargo markets.

Thursday 13 April 2023 launches pro - the next generation platform for instant quoting and agent-to-agent bookings with global non-payment protection launched the air cargo industry’s biggest step forward to date in equipping freight forwarders with seamless digital agent-to-agent bookings. now enables importers to compare and book rates instantly with other verified forwarding partners 24/7. Export agents can win new business from import agents worldwide, all secured with global non-payment protection.

Before pro, procuring rates from abroad took import agents hours or even days – a manual process made more inefficient by agents being located in different timezones, complicating communication. pro now offers a step-change experience with the opportunity to browse and book live airfreight and local charges from a wide range of verified export agents around the world. Shipments can be booked day and night, with instant confirmation, routing and airway bill details. Import agents using pro will often be the first to quote their customers, beating their competition by a wide margin. In an industry where speed is of the essence, this competitive advantage can lead them to win more business.

Import agents can instantly compare and book live import rates from export agents, enabling them to respond to their customers in a matter of seconds, beating competitors and winning more business. 

By listing their offering on pro, export agents can now offer digital booking of imports to their partners and new agents worldwide.

Bookings between agents are covered by global non-payment protection, protect, the latest step in’s vision of hassle-free transactions.

Tennesa Chetty from Swift Worldwide Logistics, in South Africa, has already booked numerous import shipments using an agent found on pro and believes the speed is unrivalled. She explains, “We often approach three agents and two agents come back the following day. There’s a clear advantage for an agent on pro because they are basically the best to meet our turnaround time for quotations. That’s why we do lots of bookings with them”.

Thursday 24 November 2022

Turkish Cargo sees global growth ambitions with, the platform for booking and marketing of air freight capacity has formed a partnership the cargo division of Turkish Airlines  - Turkish Cargo. 

Flying to more countries than any other cargo airline, the combination of Turkish Cargo’s capacities and’s seamless digital booking experience now offers freight forwarders worldwide a valuable new proposition. With 40 bookable airlines on board, has now secured close to 50% of global air cargo capacity for instant booking on its platform.

Turkish Cargo is a major international operator, achieving exceptional growth across market segments, flight networks and transported tonnage in recent years. In 2010, the carrier was ranked 33rd in the world and has risen steadily to 14th in 2017, and now 5th globally in 2022. Investments in state-of-the-art SMARTIST, its Istanbul mega cargo hub, sustainability programmes and a comprehensive digitalization strategy have helped Turkish Cargo increase business volumes to 9.1 million tonne-kilometres during 2021.

Within weeks, customers worldwide can book capacities across Turkish Cargo’s extensive network of more than 340 destinations, 100 of direct cargo - including important centres of commerce in North America, South America, Europe, and Asia. Already flying its fleet of 20 freighters to more international direct cargo destinations than any other airline, Turkish Cargo plans to increase this from 100 to 120 by 2025. Freight forwarders can now benefit from the best marketplace booking experience for Turkish Cargo capacities. 

Adnan Karaismailoğlu, Senior Vice President of Cargo Business Development and Organization at Turkish Cargo comments, “Turkish Cargo’s partnership with will be expanding our digital footprint and improving sales capabilities. We, as Turkish Cargo, are firmly on a trajectory towards our target to become one of the top three air cargo brands in the world in line with the strategic vision. We believe that will support us to drive this growth and further raise the bar for our customers, with enhanced innovation standards for delivering the best new digital alternatives to empower success”.    

Turkish Cargo is achieving its impressive growth by prioritizing customer value and leveraging digital transformation to enhance its reliability and customer service. The partnership with reflects an ongoing development of its sales capabilities in line with recent investments in its product range, including the introduction of TK URGENT. As a digital leader, will support the airline’s teams to further enhance the offer quality and customer experience for online bookings.