Rebranding BMI say hello to flybmi

The British airline BMI has rebranded itself as 'flybmi' and as part of that image change is a revamp of its website, to flybmi.com.

The airline says it wants to offer a more customer friendly platform, optimised for mobile usage and a  visually rich layout. The site is supposed to appeal to both the business and leisure markets, with improved functionality, refined navigation and a fresh look and feel.

At the heart of the website is a completely new booking engine developed by 2e Systems, one of the leading travel e-commerce solutions providers, based in Germany. The booking engine enables customers to move through the booking flow, comparing the pricing across flight times and dates, offering the full suite of flybmi’s range of retail products and also provides customers the ability to pay for their travel with various payment forms and currencies, irrespective of their point of origin.

bmi to launch a new route from Bristol to Gothenburg.

bmi has announced plans to launch a new route from Bristol to Gothenburg,  which will be starting in just under a months time on 22nd January 2018.

This brings the number of destinations served by bmi from Bristol to nine. The bmi network out of Bristol includes Paris, Milan, Munich, Brussels, Frankfurt, Dusseldorf, Hamburg and Aberdeen. bmi will fly to Gothenburg twice a week from Bristol, which is bmi’s biggest UK hub and with onward connections via the likes of Munich, Brussels and Frankfurt, customers from the South West can travel further into Europe and other global destinations.

Gothenburg is the airline’s first Swedish route from Bristol. It is the location of Scandinavia’s largest port and is a hub for global trade, currently enjoying unprecedented economic growth. It is a popular mini-break destination thanks to its fabulous food, eclectic culture and vibrant nightlife, as well as being the gateway to the stunning coast of West Sweden.

Commenting on the launch, bmi’s Chief Commercial Officer, Jochen Schnadt said: “As part of our on-going strategy to connect key business regions, it was a natural choice to increase our service offering to/from Gothenburg by adding a further Gothenburg Route to our network connecting Sweden’s 2nd largest city to our largest UK Base in Bristol.  Given our experiences on the Birmingham to Gothenburg market so far, we believe this new route will prove attractive to business as well as leisure customers alike enjoying bmi’s service of fast and convenient air-services.”

bmi regional partners with Loganair to add nine new UK routes

bmi regional has today announced the addition of nine UK routes to its network, thanks to a new code-share agreement with sister airline Loganair. Both airlines are owned by Airline Investments Group.


As well as additional routes from bmi regional’s existing gateway at Aberdeen, customers will now be able to fly from Edinburgh and Manchester on the following Loganair operated flights:

Aberdeen
Aberdeen – Kirkwall  [up to four daily flights]
Aberdeen – Sumburgh [up to four daily flights]

Edinburgh
Edinburgh – Kirkwall [up to three daily flights]
Edinburgh – Stornaway [up to two daily flights]
Edinburgh – Sumburgh [up to three daily flights]
Edinburgh – Wick [up to two daily flights]

Manchester
Manchester – Glasgow [up to six daily flights]
Manchester – Inverness [up to three daily flights]
Manchester – Norwich [up to three daily flights]

bmi regional cares

bmi regional are about to show their caring side by demonstrating support for those suffering with cancer by joining in with the aviation industry’s fight against the disease. The airline will be taking part in Fly Pink, a campaign to raise awareness and funds for Cancer Research UK.

Throughout October 2017, captains, first officers and cabin crew will don pink lanyards, badges and epaulettes on bmi regional flights.  Other departments within bmi regional such as engineering, commercial and finance departments will also joining in the effort, to raise awareness of the campaign by operating local and in-house events.

Customers will be encouraged to support the campaign by donating to bmi regional’s Just Giving Page, which can be accessed via flybmi.com.  In addition to the staff dress code, crew will be on hand to explain the Fly Pink initiative to all customers travelling on bmi regional flights.