The British airline BMI has rebranded itself as 'flybmi' and as part of that image change is a revamp of its website, to flybmi.com.
The airline says it wants to offer a more customer friendly platform, optimised for mobile usage and a visually rich layout. The site is supposed to appeal to both the business and leisure markets, with improved functionality, refined navigation and a fresh look and feel.
At the heart of the website is a completely new booking engine developed by 2e Systems, one of the leading travel e-commerce solutions providers, based in Germany. The booking engine enables customers to move through the booking flow, comparing the pricing across flight times and dates, offering the full suite of flybmi’s range of retail products and also provides customers the ability to pay for their travel with various payment forms and currencies, irrespective of their point of origin.