Showing posts with label Freddie Awards. Show all posts
Showing posts with label Freddie Awards. Show all posts

01 May, 2020

Norwegian's Norwegian Reward programme takes top accolade of programme of the year at the Freddie Awards

Introduced in 1988 by InsideFlyer magazine’s Randy Petersen, the “Freddies” are named in honour of Sir Freddie Laker and have grown in stature and importance to become the most prestigious member-generated awards in the travel loyalty industry. The goal of the Freddie Awards is to give voice to the frequent flyer and to honour the efforts of an industry that counts more than 300 million members worldwide.

Due to the social isolation requirements implemented after the coronavirus COVID-19 pandemic, the 2020 awards were held via video,  among the winners were the budget carrier Norwegian, who scooped the award for Programme of the year in Europe and Africa.  Aeroflot's Bonus was the best Elite Programme for Europe and Africa whilst American Airlines took that honour in North America. 

More than 3.6 million ballots were cast in this year's awards,   the "30th Freddies" named after the commercial aviation pioneer Sir Freddie Laker, founder of Laker Airways Limited in 1966, which eventually became the largest individually and privately owned airline in the world. He also founded the “SKYTRAIN” service, which revolutionized the airline industry by offering the first no-reservation, low-cost air service. By 1981, over 2 million passengers had travelled SKYTRAIN.

American Airlines AAdvantage named as Best Elite Program in the Americas at the 2020 Freddie Awards

The American Airlines AAdvantage® program was named Best Elite Program in the Americas at the 2020 Freddie Awards, one of the most prestigious honors for loyalty programs in the travel industry. This year marks the ninth year the program has received this distinction.

“Thank you to all of our loyal members who voted for AAdvantage as Best Elite Program in the Freddie Awards,” said Bridget Blaise-Shamai, President of the AAdvantage program and Vice President of Customer Loyalty and Insights for American. “Our constant goal is to ensure the AAdvantage program is valuable, relevant and compelling to our members, especially as they return to travel once we emerge on the other side of the COVID-19 challenge.”

Since 1988, the Freddie Awards have recognized achievements in the travel loyalty industry in the Americas; Europe and Africa; the Middle East and Asia/Oceania. The awards, which honour both airline and hotel loyalty programs, are based entirely on votes from travellers around the world. More than 3.6 million online votes were cast in the 2020 awards. This year’s award ceremony was conducted this evening via online video.

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