Showing posts with label Loyalty. Show all posts
Showing posts with label Loyalty. Show all posts

Tuesday 31 October 2023

Aeroplan earns top honours with Canada's Choice 2023 Travel Loyalty Awards

                                     Air Canada's Aeroplan Loyalty program had another strong showing in the Canada's Choice 2023 Awards, with Aeroplan and its credit card partners taking home top honours in four categories, including for Top Airline Loyalty Program once again. A record turnout of loyalty members across Canada took to voting for the top loyalty programs and credit cards in Canada.

"Bringing these Canada's Choice awards home reflects Aeroplan's commitment to becoming Canada's favourite travel rewards program and having Canada's best travel rewards credit cards. We proudly share this recognition with our employees, our partners and our 8 million plus active Aeroplan members in Canada and around the world," said Scott O'Leary, Vice President, Loyalty and Product at Air Canada.  

In the Canada's Choice 2023 competition, Aeroplan and its partners won in the following categories:

Top Airline Loyalty Program (Aeroplan) 
Top Overall Travel Rewards Credit Card (TD Aeroplan Visa Infinite card)
Top Airline Credit Card (TD Aeroplan Visa Infinite card)
Top Ultra Premium Credit Card (TD Aeroplan Visa Infinite Privilege Card)

"The results of this year's voting demonstrate the prowess that the large loyalty programs and credit card issuers have," said Patrick Sojka, Founder of Rewards Canada, "It's been the strongest year yet with more than 82,000 people voting for their favourite programs, almost four times the number of votes in 2022."

Aeroplan continues to roll out new ways to earn rewards and to work with partners to unlock exclusive benefits that make it a must-have travel companion whether you travel a little or a lot.

In addition, Aeroplan Credit Cardholders earn rewards fast, with points adding up for every dollar spent, with exclusive benefits that include preferred pricing on Air Canada flight rewards among other benefits.

Since relaunching in 2020, Aeroplan has continued to deliver world-class partnerships for its members. On top of its industry-leading, 45+ airline partners for flight rewards, the program has expanded to retail partners like Starbucks and Ontario's LCBO, and additional travel partners like Uber to deliver excellent regular offers. It also recently launched HotelSavers, through which Aeroplan makes available over 7,000 points hotels around the world to choose from, giving members more ways than ever to redeem their Aeroplan points.

Thursday 19 October 2023

Delta shares modifications, new benefits to SkyMiles loyalty program

Delta shared several updates to its SkyMiles Program Wednesday, modifying some of the changes announced in September and adding several new benefits.

“Over the past few weeks, many of you have shared feedback about the changes we announced to Delta’s SkyMiles Program,” Delta CEO Ed Bastian wrote in an email to customers. “It’s been a challenge to balance the growth of our membership with our need to deliver premium service experiences. We made some difficult program decisions to address this issue…. But your response made clear that the changes did not fully reflect the loyalty you have demonstrated to Delta. Based on your feedback, we are making program adjustments and adding new benefits to begin earning in 2024 toward your 2025 Status."

Here’s a rundown of the changes and new program features:

More Accessible Medallion Status Requirements
To make the requirements for achieving 2025 Medallion Status more accessible, Delta has reduced the number of Medallion Qualification Dollars (MQDs) for each tier:

Diamond Medallion Status: $28,000 MQDs (down from $35,000)
Platinum Medallion Status: $15,000 MQDs (down from $18,000)
Gold Medallion Status: $10,000 MQDs (down from $12,000)
Silver Medallion Status: $5,000 MQDs (down from $6,000)

Members with the Delta SkyMiles Reserve, Reserve Business, Delta SkyMiles Platinum and Platinum Business American Express Cards will also receive an MQD Headstart of $2,500 MQDs for the current Medallion Qualification Year.

Customers may earn MQDs through Delta flights, Delta Vacations packages, and purchases on the Delta SkyMiles Platinum, Platinum Business, Reserve and Reserve Business American Express Cards. Car rentals and hotel/vacation rentals booked through Delta Car Rentals and Delta Stays will not earn MQDs toward Medallion Status.1

Monday 16 October 2023

American Airlines introduces AAdvantage Business, a simple and rewarding program for businesses and their travellers

                                American Airlines continues to make travel more rewarding by introducing a new business loyalty program. The first program of its kind, AAdvantage Business rewards both eligible companies and their travellers with AAdvantage miles and additional Loyalty Points for booking business travel on or on the American Airlines app. AAdvantage Business™ offers a faster pathway to a more rewarding experience for companies and travellers alike.

“American has built something no one else offers,” said Scott Laurence, American’s Senior Vice President of Partnerships and Retailing. “We want to reward both the companies doing business with us and the traveler who’s actually flying in the airplane seat. It’s a win-win. We’ve designed a simple program that goes above and beyond in delivering rewards and tools that benefit everyone.”

In addition, companies who apply and are approved for the CitiBusiness/AAdvantage Platinum Select Mastercard will earn more rewards even faster.

AAdvantage Business is a simple, convenient loyalty program for businesses of at least five employees, without any minimum spending requirement for the company to start earning miles.

Thursday 28 September 2023

JR Technologies and IAG Loyalty partner to provide a multi-product retailing solution to the airline industry

The industry-first B2C solution incorporates modern airline retailing concepts, creating a better transaction experience and boosting revenue

JR Technologies, a pioneer in airline retailing, has partnered with IAG Loyalty (IAGL), a leader in loyalty who own and manage Avios, the global loyalty currency of the Aer Lingus AerClub, the British Airways Executive Club and other international airlines, to offer a comprehensive, simplified loyalty booking solution, including one of the airline industry's first multi-product shopping carts with loyalty currency + cash settlement capability.

IAGL uses JR Technologies' Aerostream platform, specifically its Order Management solution, to create a streamlined multi-product shopping flow, resulting in a seamless and fast checkout experience for the traveller.

The technology enables travellers and members to earn and redeem Avios on each product in their cart, including flights, hotels, and ancillary products, all within the same transaction. Additionally, travellers and members have the option to pay for individual products with cash, the Avios currency or a combination of both. IAGL also uses the Aerostream Offer Management platform for its hotel and car rental products.

Aerostream, JR Technologies' latest travel technology solution, is a highly configurable retailing platform developed for airlines and the travel industry. Built on NDC and ONE Order concepts, Aerostream's Offer and Order Management solutions provide the foundation for an effortless travel booking and post-booking experience incorporating e-commerce best practices that have upgraded online retailing in other industries.

Wednesday 13 September 2023

Aeroplan Introduces Fourth Night Free Hotel Offer for all Aeroplan Credit Cardholders

  • New offer allows all Aeroplan Credit Cardholders to enjoy a free hotel night for every four-night consecutive stay booked with points
  • Aeroplan is the first loyalty program to offer unlimited Fourth Night Free benefits to both Canadian and U.S. Credit Cardholders
  • Offer available to all Aeroplan co-brand Credit Cardholders

Starting today, an Aeroplan Credit Card gets you more out of your vacation — with a free night for every four-night consecutive stay booked with points. With the launch of its latest hotel rewards extension, Aeroplan becomes the first airline rewards loyalty program credit card to offer an unlimited Fourth Night Free offer to credit cardholders in Canada and the U.S., making it the go-to travel rewards program for more than just flights.

Starting today, an Aeroplan Credit Card gets you more out of your vacation — with a free night for every four-night consecutive stay booked with points.

"When we launched HotelSavers last year, we set out to build a best-in-class hotel rewards lineup to match our best-in-class flight rewards," said Scott O'Leary, Vice President, Loyalty and Product at Air Canada. "With this unlimited Fourth Night Free offer, our members can now stay longer with their Aeroplan points, taking their travel budgets even further."  

Aeroplan Credit Cardholders can choose from hundreds of thousands of stays for every budget from major hotel brands. With no cap or blackouts, credit cardholders can stack free nights when they book more with points, and those booking a four-night consecutive stay will only need to redeem Aeroplan points for three nights. For an eight-night consecutive stay, credit cardholders need only redeem Aeroplan points for six nights. Aeroplan's Fourth Night Free offer calculates savings based on the average points cost of all four nights for maximum value.

Thursday 17 August 2023

Finnair to move its loyalty programme to Avios in 2024.

The former legacy airline of Finland,  the Helsinki-based Finnair is joining forces with IAG Loyalty to fully renew and update its Finnair Plus loyalty programme by introducing Avios as its new loyalty currency in early 2024. 

Partnering with IAG Loyalty to adopt Avios will bring new opportunities for existing and new Finnair Plus members to collect and use the programme’s new loyalty currency.  The airline has also announced that its programme will also move to a new spend-based platform as it seeks to outsource almost all functions of administration.  

The partnership is the next step in the expansion of the Avios currency worldwide, ensuring the 40 million+ members can enjoy Avios on even more routes and on even more rewarding experiences. 

It follows last year’s ground-breaking partnership between IAG Loyalty and Qatar Airways that saw the airline join British Airways, Iberia, Aer Lingus and Vueling as adopters of Avios. 

IAG Loyalty CEO, Adam Daniels, said: “Finnair’s adoption of Avios is recognition of the global significance of our currency, the incredible value and the wide range of benefits it has for members. We are delighted to be able to play a central role in a new era for Finnair’s loyalty programme, as we continue to grow the Avios currency globally and extend our leadership in loyalty.” 

Finnair says that as an extra incentive to join Finnair Plus its members will now also receive complimentary internet access for messaging on its short-haul European flights operated on the carrier's Airbus aircraft - regardless of their tier status.  

The Finnair Plus programme was launched in 1992 and the airline says has over four million members, although it is unknown how many are active travellers or the exact liability amount of their accounts.  

Finnair SVP Customer Engagement, Rogier Van Enk said: “2024 marks the start of an exciting era for our loyalty program, with new benefits and improved options for our members to use Avios - both within Finnair and within IAG Loyalty’s partner network. We look forward to a great and long-lasting partnership for many years to come.” 

As part of the changes, Finnair will also increase the number of award seats available on its flights, in many cases, double as the airline will guarantee at least 4 award seats on Finnair flights within Europe and 8 on Finnair long-haul flights. 

Finnair Plus award points will be converted to Avios with a 3:2 ratio, and the purchasing power of the current points remains unchanged – Avios prices are also updated with the same 3:2 ratio.  

The new loyalty currency, Avios, will be collected, and members will be able to move from one tier to another based on the money spent on Finnair’s flights and travel extras. Tier limits will be revised to reflect the switch to Avios and the new spend-based earn of tier points. Collecting tier points and loyalty currency on partner-marketed or operated flights will continue to be based on the travel class, booking class, and distance flown. The new programme will work on miles rather than kilometres, flown.

Finnair Plus members will be able to earn Avios when they shop online with thousands of leading brands via and with IAG Loyalty’s growing list of partners around the world that range from BP, Nectar, and Uber in the UK, Areas airport retail, and Cabify in Spain and Bilt in the US.  

IAG Loyalty currently partners with over 125 leading global brands such as American Express, Nectar, Uber and Marriott.

Wednesday 19 July 2023

British Airways making changes to how customers can collect Avios .......

British Airways has announced that the way customers collect Avios will be updated from 18 October 2023, including the ability to collect Avios on ancillary purchases for the first time.

The way British Airways Executive Club Members collect Avios is transforming from 18 October 2023, offering Members a transparent, consistent and simplified way to collect Avios

Under the new collection model, Members can earn up to nine Avios per £1 spent, depending on their Tier status

From the same date, additional enhancements will allow Members to collect Avios on ancillary purchases, such as upgrades and pre-paid seat selection

It means that customers will soon be able to collect Avios when purchasing additional items such as upgrades, pre-paid seat selection and excess baggage, either in advance or at the airport. The amount of Avios collected per flight will be based on the amount paid rather than distance travelled, in a more consistent and clearer approach.

Members booking flights from 18 October 2023 will collect the following Avios depending on their Tier status:

Blue members will receive 6 Avios per qualifying* £1 spent
Bronze members will receive 7 Avios per qualifying £1 spent
Silver members will receive 8 Avios per qualifying £1 spent
Gold members will receive 9 Avios per qualifying £1 spent
This new model will also apply to flights marketed by Iberia**.

Wednesday 10 May 2023

JetBlue launches new TrueBlue loyalty programme

JetBlue has just launched its new TrueBlue loyalty programme, offering members more value with the introduction of tiles, Perks You Pick™, expanded levels of Mosaic and more ways to earn perks and status than ever before. The programme, announced last year, builds on TrueBlue’s award-winning features that customers have come to love while expanding to offer members new opportunities to earn perks and status whether in the air or on the ground. With this reimagined loyalty program, JetBlue has set the bar sky-high as a travel brand with new industry-leading rewards for more customers to earn and enjoy.

“As JetBlue grows, we maintain our commitment to delivering innovative programmes and products that provide our customers withgreat service and low fares, which is why we are thrilled to launch the new TrueBlue loyalty programme,” said Jayne O’Brien, head of marketing and loyalty, JetBlue. “The new TrueBlue comes at the perfect time as we prepare not only to become a bigger JetBlue, but a travel partner that brightens all aspects of the journey by offering our customers more choices, perks and ways to earn rewards.”

“JetBlue is continuing our legacy of disrupting travel for the better with unique, customer-first programmes such as the new TrueBlue,” said Christopher Buckner, vice president of loyalty and partnerships, JetBlue. “The new TrueBlue redefines what it means to be a loyalty programme by offering new and exciting perks to more customers, as well as providing more ways to attain perks and status.”

“We’re excited that our travel sites and JetBlue Vacations are fully integrated into the new TrueBlue so that members can rack up rewards along their journey—when booking flights and beyond,” said Andres Barry, president, of JetBlue Travel Products. “Moving forward, when a customer books a car rental or activity on Paisly, or a flight + cruise or hotel package with JetBlue Vacations, they will earn TrueBlue points towards their next trip and earn tiles to get them closer to one of their next Perks You Pick."

Tuesday 2 May 2023

Aeroplan partners with Uber Eats Canada

Air Canada loyalty programme Aeroplan has partnered with Uber Canada in order to give members the opportunity to earn even more from linking their Aeroplan with their Uber/Uber Eats account in Canada.

Starting tomorrow the deal will see Aeroplan members earning 1 Aeroplan point per $1 spent on eligible orders in the Grocery and Retail sections of the Uber Eats app, with no minimum spend required. 

The launch provides a new way to earn Aeroplan points with national and regional grocers and retailers. In addition, members can take advantage of the following offers after linking their Aeroplan account with their Uber/Uber Eats account in Canada:

Launch offer: 5X Aeroplan points on their next grocery or retail delivery order with Uber Eats from May 3 until May 31;
New 250-point monthly bonus: Members will earn an additional 250 bonus Aeroplan points when completing an eligible ride (premium or airport ride), a restaurant food delivery order of $40* or more, and an eligible order from the Grocery or Retail section through Uber and Uber Eats in the same calendar month, every month – an Uber hat trick! 
New eater bonus: 1,000 bonus Aeroplan points when members open their first Uber Eats account, and complete their first eligible order from the Restaurant, Retail, or Grocery sections in the Uber Eats app;

Friday 28 April 2023

11th year in a row American Airlines wins at the Freddie Awards.....

For the 11th consecutive year, the American Airlines AAdvantage programme was recognized as the Best Elite Programme in the Americas during the 2023 Freddie Awards, held last evening at the Smithsonian’s National Air and Space Museum Steven F. Udvar-Hazy Center near Washington D.C.

“The Freddie Awards are one of the most prestigious awards in travel loyalty. To be recognized as the best of the best by our loyal AAdvantage members 11 times is special to us,” said Scott Chandler, American’s Vice President of Revenue Management and Loyalty. “Our team is dedicated to designing a program to help members achieve their travel goals and earn more rewards before and between status tiers. This vote of confidence from our members confirms we’re on the right path, and it will inspire us as we continue to advance the program.”

Since 1988, the Freddie Awards have recognized achievements in the travel loyalty industry in the Americas, Europe and Africa, the Middle East and Asia/Oceania. The awards, which honour both airline and hotel loyalty programs, are based entirely on votes from travellers around the world. Ballots are available in more than ten languages and this year more than 9 million votes were cast worldwide.

The AAdvantage program is free to join and gives members access to some of the best that American offers. Members can enjoy benefits like the ability to manage trips and credits with ease, earn miles towards reward travel and access to exclusive promotions.

Norwegian wins for its Reward loyalty programme....

Norwegian Reward wins international award for best loyalty programme

The people at European budget airline Norwegian are celebrating after its loyalty programme, Norwegian Reward, was named the best loyalty programme at the Freddie Awards. These awards are among the travel industry’s most internationally acclaimed accolades.  The company also received an award in the categories Best Promotion and Best Customer Service. 

Norwegian has won a Freddie Award in the categories Programme of the Year, Best Promotion and Best Customer Service. Norwegian was nominated in no less than six categories. The Freddie Awards are the largest annual global awards for loyalty programs within the travel industry. The ceremony was held in Washington D.C.

“Winning a Freddie Award truly is a great honour. This is a true recognition of our loyalty programme as the award is based entirely on members’ votes. We’ve been working hard to keep giving our loyal members better flights for less and we are particularly excited that this award coincides with the launch of our renewed Reward programme in May,” said May Haukedahl Wilson, VP Loyalty and Partnerships at Norwegian.

Wednesday 1 March 2023

AAdvantage members earn more rewards, more often

Beginning today,  1st March 2023, American Airlines AAdvantage members can receive benefits and earn rewards more often — including before and beyond reaching status — and have more options to customize their travel experiences through Loyalty Point Rewards.

Announced in December, the program’s continued evolution provides more value for members, including more opportunities to achieve rewards even before reaching status. Learn more about the AAdvantage program below:

Friday 24 February 2023

Norwegian Reward to be relaunched

The Norwegian Reward loyalty programme is getting a new look and with this comes new benefits. During springtime, several extra benefits for the most frequent flyers will be introduced.

Norwegian Reward is Norwegian's award-winning loyalty programme. Norwegian Reward is now being renewed with the same aim as before – to give Norwegian's customers cheaper flights and an even smoother journey. Earning CashPoints and benefits are still at the core of the programme. The more Reward members choose to fly with Norwegian, the more benefits they receive. Norwegian is also adding a range of new benefits for the most frequent flyers.

Greater freedom when choosing benefits

Reward members will receive a new benefit for every eighth flight taken within 12 months, including stopovers. The first benefit is always 2% extra CashPoints on all Norwegian flight tickets. After the next eight flights, members can choose which benefit they would like next. On top of choosing from free checked baggage, seat reservation, Fast Track or an additional 2% earning of CashPoints, members can now also choose to claim an overhead cabin bag as their next benefit.“Our members have told us that the benefits they can choose from are among the loyalty programme’s most important perks. In addition to greater flexibility when choosing benefits, we are now also adding free overhead cabin bag as a benefit to choose from,” said Christoffer Sundby, Chief Marketing and Customer Officer Norwegian.

Choose benefits
The ‘Rewards’ in our programme will be called benefits moving forward, and you’ll get a new benefit for every 8th flight you take within 12 months, including stopovers. The first benefit you’ll receive is always 2% extra CashPoints. After your next 8 flights, you can decide for yourself which benefits you’d like next. Choose from:
Free checked baggage
Free checked baggage
Free standard seat reservation
Free standard seat reservation
Another 2% extra CashPoints
Another 2% extra CashPoints (can be selected up to 3 times)
Free Fast Track
Free Fast Track
Free overhead cabin baggage
NEW! Free overhead cabin baggage*
NEW! Exclusive benefits for frequent flyers
Once you reach 32 flights in 12 months, you’ll receive all of the remaining benefits above that you hadn’t already chosen, plus a set of exclusive perks, reserved for our most frequent flyers! These benefits will be rolled out during spring 2023, and include:
Free coffee and tea on board*
Free coffee and tea on board**
Priority boarding
Priority Boarding
Priority customer service
Priority customer service
No expiry date on CashPoints
No expiry date on CashPoints***
And more...

Earn CashPoints
You still earn CashPoints every time you fly with us or make a purchase with one of Norwegian Reward’s partners. How many CashPoints you earn on your flights depends on your ticket type. You’ll earn:
-1% CashPoints on LowFare tickets
-2% CashPoints on LowFare+ tickets
-5% CashPoints on Flex tickets

Use your CashPoints to pay for part or all of your next Norwegian flight!

Wednesday 25 January 2023

SkyTeam’s top travellers help reshape the customer experience via upgraded SkyPriority Panel Audit App

SkyTeam, the global airline alliance, has upgraded its innovative SkyPriority Panel Audit App for Elite Plus, First and Business Class customers. Travelers can now complete quick surveys rating their experience of 750 airport lounges, including SkyTeam-branded lounges in Dubai, Istanbul, Santiago de Chile, Sydney and Vancouver, as well as review SkyPriority touchpoints at more than 970 airports.

Free to download from Google Play and the App Store, available in 16 languages and with a loyal community of users, the app empowers SkyTeam’s top travelers to share feedback at every step. Whether dropping a bag or waiting to board, each review takes less than 60 seconds and customers can add comments and photos.

“Customer insight is key. That’s why we have upgraded our innovative app to put more tools at customers’ fingertips, so they can tell SkyTeam what they think of each touchpoint on their airport journey,” said Christian Oberlé, SkyTeam’s Chief Experience Officer. “This combination of feedback and technology means we can work closely with our members to deliver a reshaped travel experience that exceeds customer expectations.”

Friday 16 December 2022

American Airlines to offer AAdvantage members more rewards......

AAdvantage® membership is the only way to experience some of the best that American Airlines offers, and unlocks access to some of the airline’s best partner experiences

AAdvantage members continue to earn miles and Loyalty Points for everyday activities, making it easy to earn flights, customize their travel and achieve status

American introduces Loyalty Point Rewards, which members earn to unlock further benefits and choose rewards to customize their travel experience

AAdvantage members can earn new benefits and rewards before reaching status and between and beyond status levels

American Airlines continues to evolve its AAdvantage® program to deliver more value for all members throughout their journey. Members will enjoy new benefits and earn rewards before, between, and beyond status levels.

“We’re creating a more meaningful travel rewards program for our AAdvantage members,” said Vasu Raja, American’s Chief Commercial Officer. “Only our members will have access to everything American has to offer. Achieving status will unlock an even wider world of unique experiences with the airline and our partners. With these and other innovations to come, we are continuing to deliver on our commitment that travel is better when you’re an AAdvantage member.” 

Introducing more AAdvantage benefits and Loyalty Point Rewards

In March 2023, American will introduce opportunities to receive benefits and earn rewards more often and give members more options to customize their travel experiences.

For example, members will unlock their first Loyalty Point Reward — formerly known as Loyalty Choice Rewards — after earning only 15,000 Loyalty Points and before reaching AAdvantage Gold® status. These members will receive the benefit of Group 5 boarding for the membership year and the choice between two Loyalty Point Rewards:

Priority check-in, security and Group 4 boarding for one trip.
Five preferred seat coupons.

As members continue to advance toward higher levels of status by earning Loyalty Points, they will receive new benefits such as Loyalty Points bonuses for shopping with some of American’s partners and status with the airline’s preferred car partner.

Unlocking AAdvantage 2023 status and more

As a reminder, Loyalty Points are all that members need to achieve status and reset each program year. AAdvantage members earn miles and Loyalty Points when they fly, use an AAdvantage credit card for purchases or engage with more than 1,000 AAdvantage partners.

Members then redeem those miles to elevate their travels and reach status and rewards through Loyalty Points.

AAdvantage StatusLoyalty Points
Platinum Pro125,000
Executive Platinum200,000

Updating mileage earn and redemption

American is removing the previous 75,000 limit on miles that a member could earn on a single ticket, making flying with American even more rewarding. Members earn miles for flights based on the ticket price and AAdvantage status.

Also, on American and eligible partner flights, AAdvantage members will earn two miles per dollar spent on Basic Economy fares for all tickets issued on or after Jan. 1, 2023, for travel starting March 1, 2023.

Accessing everything American has to offer

AAdvantage® membership is the only way to experience some of the best that American Airlines offers and unlocks access to some of the airline’s best partner experiences. Starting in March 2023, only AAdvantage members will be able to book and redeem miles for American Airlines Vacations™ packages, which brings customers deals on flights, hotels and car rentals. Also starting March 2023, U.S. American Airlines AAdvantage® Mastercard® credit card holders can redeem miles toward Mastercard® Priceless® Experiences* such as private dinners, sporting events, food festivals, theatrical performances and so much more.

All members will continue to enjoy everyday mileage redemption opportunities. In addition to redeeming miles for flights, members can redeem miles to personalize their travel through experiences like Main Cabin Extra Seats, Five Star Service™ experience and more.

American plans to continue to create more opportunities for AAdvantage members to redeem their miles so they can personalize their travel. Members can learn more about the AAdvantage program’s evolution at

*Subject to experience terms and conditions

Friday 9 December 2022

Aeroplan and Emirates Skywards new loyalty programme partnership......

Aeroplan and Skywards members can now earn and redeem Miles and Points on all flights operated by Air Canada and Emirates, respectively

Reciprocal airport lounge benefits for top-tier loyalty members coming soon to Dubai and Toronto

The carriers recently launched a codeshare partnership providing customers with seamless connectivity to 46 destinations* across three continents

Air Canada and Emirates have expanded their partnership to offer frequent flyer members joint loyalty programme benefits. Aeroplan Members will also benefit from earning and redeeming points on all flights operated by Emirates — with access to more than 130 destinations across six continents — via the airline's home and hub, Dubai. Emirates Skywards members can now earn and redeem miles on all flights operated by Air Canada, accessing a network of more than 220 destinations worldwide.

The agreement was signed yesterday by Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, and Mark Youssef Nasr, Senior Vice President, Product, Marketing, e-Commerce, Air Canada and President, Aeroplan, at the Emirates Group headquarters in Dubai.

Mark Youssef Nasr, Senior Vice President, Product, Marketing, e-Commerce, Air Canada and President, Aeroplan commented: "The two most recognized loyalty programs in their respective regions, provided by the two most recognized airlines in their respective regions, are coming together to offer something truly great. Whether it's connecting friends and family from Canada's rich immigrant diaspora or it's helping travellers explore some of the world's most exciting destinations, there's something for everyone. We're proud to partner with Emirates and Skywards as Aeroplan continues to deliver on its member promise: travel more and travel better."

Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, commented: "We're very pleased to be enhancing our partnership with Air Canada and officially kicking off our joint loyalty program offering. Together, close to 40 million frequent flyer members will be able to earn and redeem Miles across a joint network of more than 350 destinations and enjoy selected benefits such as lounge access. We look forward to opening new horizons for our loyal members and to also welcoming Aeroplan customers on-board Emirates with our award-winning products and exceptional services."

More travel choices, more Miles earned

The new agreement will enable Emirates Skywards members to earn Miles on all eligible Air Canada flights. Skywards members will also be able to redeem Miles for reward tickets across Air Canada's network. Flight rewards will start from 8,000 Miles for a one-way reward ticket in Economy Class and 16,000 Miles for a one-way reward ticket in Business Class. For more details, visit

Aeroplan members will be able to earn Aeroplan Points on all eligible Emirates operated flights based on the fare type purchased, as well as redeem Aeroplan Points on Emirates flights. For more information visit

Aeroplan members will be able redeem Points for flights on Emirates Economy Class and Business Class, starting at 15,000 Points one-way with no carrier surcharges, as well as the ability to combine with Aeroplan's extensive network of airline partners on a single ticket to create countless reward possibilities. The ability to redeem Aeroplan points for flights in Emirates First Class will be introduced in early 2023.

Premium lounge access

Emirates Skywards Platinum and Gold members travelling in Economy Class with Air Canada or Emirates will also enjoy complimentary access to Air Canada's Maple Leaf Lounges and Air Canada Café at Toronto Pearson along with one guest.

In Dubai, Aeroplan Elite 50K, 75K and Super Elite members travelling in Economy Class with Emirates will enjoy complimentary access to the Emirates Business Class Lounge along with one guest. This benefit will also extend to departing Air Canada flights later in 2023 when Air Canada relocates to Terminal 3 and, until then, eligible Aeroplan Elite members will continue to have access to lounges in Terminal 1.

Access to North America, Asia, Middle East, and Africa

The carriers activated their codeshare partnership earlier this year providing customers with seamless connectivity across North America, Asia, the Middle East, and Africa. Emirates customers can now book flights to/from Canadian points beyond Toronto, including Calgary, Edmonton, Halifax, Montreal, Ottawa, and Vancouver.

Air Canada's customers also benefit from seamless access to Emirates' extensive network via Dubai, unlocking a significant number of destinations, including Colombo, Dhaka, Karachi and Lahore in the Indian subcontinent, Southeast Asian cities such as Bangkok, Hanoi, Phuket, Kuala Lumpur, and Singapore; Middle Eastern cities Jeddah and Muscat; as well as destinations in Africa, namely Addis Ababa and Dar Es Salaam.

Award-winning loyalty programs

Recognized for its industry-leading initiatives and innovative product offerings – Emirates Skywards was recently crowned "Program of the Year in Europe, Middle East and Africa" and "Best Customer Service" at the Frequent Traveller Awards 2021. The loyalty program was also recognized as "World's Leading Airline Rewards Programme" at the World Travel Awards 2022; and ranked top 10 Best Frequent Flyer Program by USA TODAY 10Best Readers' Choice 2022.

Since it's relaunch in November 2020, Air Canada Aeroplan continues to be recognized as one of the best airline loyalty programs in the Americas. Recent honours include Best Redemption Ability from the 2022 Freddie Awards and Best Earn & Redemption Ability from the 2021 Frequent Traveller Awards, as voted by its members.