British Airways is partnering with Signcode UK, an organisation dedicated to ensuring equal access to information, products and services for the Deaf and hard-of-hearing community.
British Airways has partnered with Signcode UK to further improve its accessibility offering for Deaf and hard-of-hearing customers, with new signed video content containing a variety of helpful travel information being made available to customers both pre-travel and whilst on board.
The partnership will mean customers can access key travel information in signed video form, including the airline’s onboard safety briefing via a unique QR code
Signcode UK is an organisation dedicated to ensuring equal access to information, products and services for the Deaf and hard-of-hearing community and specialises in translating key information into signed videos. As part of the airline’s continued commitment to become the airline of choice for customers travelling with additional requirements, it has collaborated with the organisation to produce signed videos which can be accessed either via a link or unique QR code, allowing customers to receive personalised video messages in sign language.
The first video, which is available for viewing pre-travel on ba.com, offers a comprehensive overview of British Airways' service proposition throughout the entire journey, including booking process, the airport experience, onboard services and the in-flight entertainment offering. It also includes a BSL introduction from Fredrick Da Costa, British Airways’ first Deaf Customer Experience Agent who uses BSL as part of his role. The video aims to empower customers by providing them with the information they need to make more informed choices when they travel.
A second video, available by the end of 2023, focuses on onboard safety features and procedures. This video will be accessible on ba.com and via a QR code that British Airways Mainline cabin crew will have on their mobile devices on board, giving customers the option to choose between receiving a signed video safety briefing on their personal device, or receiving a personalised briefing delivered by one of our crew face-to-face, which is already offered to Deaf or hard of hearing customers.
Carrie Harris, Director of Sustainability at British Airways, said: "We are proud to partner with Signcode UK to further improve our accessibility offering for our Deaf and hard of hearing customers. This collaboration aligns with our ongoing commitment to ensure that all our customers have a seamless experience and can travel with confidence, with dignity and in comfort.”