Photo KLM |
KLM Royal Dutch Airlines is arguably one of the most technologically advanced airlines in Europe. It is always pushing the envelope in adopting and creating new technologies to further enhance its customer service. Indeed recently it announced a try before you fly option using facebooks AI ads.
However, even an airline as tech-savvy and forward thinking as KLM can still offer an old school touch that is every bit as important as all the latest gizmos and gadgets. Whilst digital communications are the norm these days, of course, and the airline's customer service teams assist many people every year through those modern contact methods. Yet, this airline with a rich history still has a prepared, old-fashioned letter entitled “Letter to the President” on board every KLM aircraft. Yep, a real paper letter!