19 April, 2019

KLM launches ‘Try before you Fly’ AR campaign

KLM has become the first airline worldwide to run a campaign using Facebook’s Augmented Reality (AR) ads format aimed at promoting its beautiful – perhaps for most travellers less well-known – destinations on Facebook. Cities like Taipei, Edmonton and Stavanger will now be a click away using this interactive technology.

AR technology connects reality and the virtual world. In a virtual world, people on Facebook will be able to discover and explore KLM destinations before booking a ticket. Although the initial test phase will focus on destinations, products and services will also be offered in the future using AR technology.

By clicking on the AR ad, people will be able to use the Facebook camera to see themselves with a KLM suitcase on their way to the new destination. It will then be possible to enjoy a 360° view of what the destination has to offer within the ‘Try before you Fly’ AR environment! Over and above useful travel tips and interesting snippets of information, KLM hopes to add real-time ticket prices within this AR environment as part of the next step.


"Augmented Reality is rapidly changing the world. Consumers are discovering this functionality more and more in their daily lives. It provides a new vehicle to enable KLM followers to discover less well-known, amazing destinations through social media. And this is just the start. Hoping to benefit KLM passengers and stay true to our pioneering spirit, we are already anticipating new AR applications. We aim to continue to act as the undisputed leader of digital services in the airline industry." Pieter Groeneveld, Senior Vice President Digital

Facebook is currently testing AR ads in the Facebook newsfeed. The format appears as any other ads on Facebook but spring to life when people click on the “click to activate” button. KLM is among the first in the world to test the new AR ads functionality.


More you might like....