As part of Singapore Airlines’ efforts to deliver a more personalised experience for customers, the Airline will be embarking on several enhancements to its in-flight offerings.
At its World Gourmet Forum last week, SIA announced that it will be the first airline to enable Premium Economy Class customers to pre-order main courses from its in-flight menu, from anywhere in the Airline's global network from 1 May 2019. This follows the initial launch to Suites, First Class and Business Class customers on all flights across its network last year, in what was an industry first.
With this new initiative, customers may pre-select their meal choices via the Airline’s website or mobile app anytime from three weeks before travel up to 24 hours before flight departure.
As such, customers not only enjoy a more personalised dining experience but are also ensured of their preferred meal choice from either the in-flight menu or the ‘Book the Cook’ service.