Saudia launches new innovative digital platform......

The national flag carrier of Saudi Arabia has launched its innovative digital platform, the Travel Companion (TC), powered by advanced artificial intelligence. This move is part of a two-year plan to revolutionise the travel industry by embracing digital innovations. In collaboration with global professional services firm Accenture, Saudia's Travel Companion is set to change how travellers interact with the airline and redefine the standards of digital travel.

The Travel Companion offers personalised and tailored solutions to meet individual preferences and needs, providing search results from trusted and authenticated sources and utilises image-supported responses. The platform is intended to be a comprehensive, one-stop solution that allows users to book concierge services such as hotels, transportation, restaurants, activities, and attractions, eliminating the need to switch between multiple platforms. Additionally, it establishes seamless connections with transportation platforms and various train companies, ensuring a smooth and uninterrupted journey. 

In the next stages, Saudia will introduce additional features, such as voice command and digital payment solutions. Through an always-on Travel Companion accessible via a telecom e-SIM card enabled by Saudia, users can enjoy global access without relying on other internet providers. Furthermore, users can purchase data packages for additional applications, ensuring continuous access to the platform's services.

The ultimate goal of the Travel Companion is to become the top app for travellers, providing unparalleled travel information. With aspirations to become the go-to platform for various services beyond flight bookings, the Travel Companion will aim to distinguish itself in the airline industry. 

His Excellency Engr. Ibrahim Al-Omar, Director General of Saudia Group said, "We are thrilled to introduce the Travel Companion, a game-changer in the airline industry that will revolutionise the digital travel experience. This platform, resulting from our ongoing collaboration with Accenture, signifies our forward-looking approach to providing guests with unparalleled convenience and flexibility.

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Saudia stands as the first airline in the EMEA region to innovate and implement this cutting-edge technology among airlines worldwide, enabling an end-to-end journey through the Travel Companion, spanning from trip inspiration to booking of the flight, payment and check-in.

This platform will be launched in phases as part of a 2-year-long plan with continuous development. The beta version, being the first release, will offer basic services, with more development planned for the future. 

The carrier is also looking at ways of making an offline version for people with limited or no internet connection or are in other ways digitally challenged. 

Regarding the security of the platform, the airline said:  "We prioritize user privacy and data security on the Travel Companion platform through robust encryption protocols, secure data storage practices, and compliance with industry-standard regulations such as The General Data Protection Regulation (GDPR). Additionally, we implement strict access controls and regularly conduct security audits to identify and address potential vulnerabilities, always ensuring the protection of user information."