The opening of the base, its first UK one in a decade, ushers in a new era for expansion for the airline in the UK – the fastest growing airline in the UK this summer - as well as easyJet Holidays which is the fastest growing holidays company in the UK.
UK touching flying now makes up 56% of easyJet’s total operation and the airline is operating its biggest ever UK programme this year with four additional aircraft joining the UK-based fleet. There will be more than 57 million seats on sale to and from the UK which is up around 10% compared to last year. The airline’s growth is set to continue with more aircraft joining the fleet next year.
With an economy bigger than Hungary’s and the largest economy in the UK outside London and the South East, Birmingham provides easyJet with significant growth opportunities in the Midlands – a key part of easyJet’s strategy. Not only will the aircraft help support vital UK domestic connectivity outside of London, each UK-based aircraft directly supports 400 jobs and £27m UK gross value added (GVA) considering direct, indirect and induced impacts.*
83% of people in England and Wales live within a two hour drive of Birmingham Airport and the significant majority (89%) of Birmingham Airport traffic is leisure. The new base will therefore enable easyJet to unlock the opportunity to capture the strong demand for leisure travel and the package holiday market. easyJet is the largest leisure airline in the UK and the base opening has already more than tripled the airline’s share of the leisure market at Birmingham this summer compared to last year.
With direct connections between Birmingham and primary European city airports including Amsterdam, Geneva, Paris Charles de Gaulle and Berlin Brandenburg, the new base will also serve millions of business travellers the airline carries to and from the UK each year.
easyJet’s passenger numbers at Birmingham are expected to be up nearly 60% this year versus last year and this summer season is also expected to be the biggest ever for easyJet Holidays. Flights to and from Birmingham are set to carry one of the highest proportions of easyJet Holidays’ customers on the network, with destinations like Majorca, Dalaman, Antalya, Sharm el Sheikh and Tunisia looking most popular for this summer.
On the day of the inauguration of the base, Nick Barton, CEO of Birmingham Airport (BHX), said: ”Today sees our growing partnership with easyJet reach new heights as the airline bases three aircraft here at Birmingham Airport. Customers can now take advantage of the airline’s 16 new routes and have the flexibility of flight only or a full package holiday.easyJet has been a partner airline for 17 years. Its expansion here at Birmingham Airport is testament to the service, quality, price, reliability and choice of destination that its customers have come to expect.We are looking forward to working with easyJet to further grow its destination list for our customers.”
*Each UK-based aircraft directly supports 400 jobs and £27m UK GVA considering direct, indirect and induced impacts according to an independent assessment commissioned by Airlines UK.
