SunExpress was conferred the 'Fastest Growing Airline Brand, Germany and Turkey' for 2023 at the prestigious Global Brand Awards.
The Prestigious Global Brand Awards, an annual event by Global Brands Magazine (GBM) based in England, strives to honour worldwide brands that distinguish themselves across diverse industries while ensuring that readers are up-to-date on pivotal trends in the realm of branding. Global Brands Magazine undertook a thorough evaluation encompassing various criteria, such as Growth in passenger numbers, expansion of routes, fleet expansion, financial performance, innovation and many more. SunExpress stands out prominently for its innovative approach, contributing to its rapid growth. Therefore, SunExpress well deserves Global Brands Magazine's recognition.
Commenting on winning the award, Jay Reddy, Director, Global Brands Magazine, said, "We extend our heartfelt congratulations to SunExpress for achieving the prestigious title of the Fastest-growing Airline Brand in Turkey and Germany. SunExpress's unwavering commitment to innovation, coupled with an exceptional approach in the industry, has propelled its remarkable growth. This award is a testament to SunExpress's dedication to excellence, and they truly deserve this honour."
Commenting on winning the award, Benedikt Sieweke, Chief Marketing Officer, SunExpress, said, "We use cross-media and cross-device communication to not only gather valuable smart data but also boost our marketing performance significantly while using our resources efficiently. We are proud to be awarded the Global Brand Award not only in one, but two markets, Germany and Türkiye, for this approach and our brand performance. Our focus will remain firmly on uncovering and seizing new market potentials in the future. AI will play a bigger role than ever in making our customer communication faster, better, and more efficient."
Global Brand Awards honours brands for their excellence in performance and rewards companies across different sectors for the quality of their services. The Brand Awards highlight the accomplishments of organisations that have performed remarkably well in finance, education, hospitality, automotive, lifestyle, education, real estate, technology, and others. Global Brand Awards recognise vital players who progress towards excellence by providing a platform to acknowledge their efforts.
