Chase Travel, a business unit of JPMorgan Chase & Co., is providing an early glimpse into the top growing holiday destinations this year based on Chase Travel's proprietary booking data. FROSCH and Valerie Wilson Travel, part of the Chase Travel Group, also tapped their expert Travel Advisors to share their top holiday travel tips and 2024 travel predictions.
Chase Travel data show travellers are booking 2023 holiday travel slightly earlier than 2022 for both domestic and international destinations1: on average, customers are booking travel 5 days earlier for domestic trips and 8 days earlier for international trips. While the holiday season is fast approaching, it’s never too late for travellers to check out Chase Travel's exclusive thematic collections for a curated selection of world-class hotels to get inspired for their next trip.
The top growing holiday destinations by year-over-year (YoY) growth based off proprietary Chase Travel booking data (excluding those locations closed to travellers in late 2022 and in 2023) are:
International Adventures - Whether propelled by new flight routes or by travellers’ growing interest in finding destinations that offer nature-based adventures – like Patagonia – the following destinations rose to the top of Chase Travel’s growing holiday travel list:
Christchurch, New Zealand (224% YoY growth)
El Calafate, Argentina (132% YoY growth)
Chiang Mai, Thailand (104% YoY growth)
Vienna, Austria (72% YoY growth)
Rio de Janeiro, Brazil (63% YoY growth)
Beachfront Getaways - Travelers also continue to flock to warm-weather destinations known for their beaches and vibrant cultures:
Noord, Aruba (105% YoY growth)
Miami Beach, Florida (80% YoY growth)
Roatan, Honduras (76% YoY growth)
West Palm Beach, Florida (57% YoY growth)
Playa del Carmen, Mexico (53% YoY growth)
Points Redeemed for 2023 Holiday Travel: After a year of building up points, the gift of travel is the perfect way to treat yourself (or a loved one!).
High point redemption for fall and holiday travel by state2: States with the highest value of travel sales where customers used one or more points for booking air/lodging/car rental for fall or winter travel (Oct’23 – Jan’24):
California: $199.1 million
New York: $113.2 million
Florida: $77.8 million
Texas: $64.1 million
Illinois: $49.8 million
Cities with the largest point redemption growth3: U.S. cities with highest year-over-year (YoY) growth in point redemption for air travel:
Houston: 30% YoY growth
Jackson, Wyoming: 23% YoY growth
Seattle: 15% YoY growth
Boston: 15% YoY growth
Washington D.C.: 15% YoY growth
Popular holiday destinations where Chase customers used points for booking travel1:
Vail, Colorado
Antigua, Antigua and Barbuda
Palm Springs, California
San Jose Cabo, Mexico
Calgary, Canada
Chase Travel 2024 Predictions: Looking ahead, FROSCH and Valerie Wilson Travel Advisors anticipate the following trends to shape 2024 travel:
Summer splurges: Travel Advisors are already booking 2024 summer travel plans, which points to an expected busy summer travel season.Priority around luxury escapes: As secluded, lesser-known retreats are becoming a priority for luxury travelers, Travel Advisors are seeing an increased interest in amenities like private villas from premium travelers and expect this trend to grow.Experience travel: Whether it’s the total solar eclipse coming to Mexico, the U.S. and Canada or the Summer Olympics in Paris, travelers are seeking out unique experiences to help inspire their 2024 trips.Multi-gen family travel: Travel Advisors are seeing family travel of all shapes and forms continuing to grow – whether it is an increase in multi-generational cruise travel or parents and adult children traveling together, family travel time is expected to continue to become a focus for 2024.Niche cruise tours: From exploring remote destinations like Antarctica through expedition cruises to navigating small ports with unforgettable river cruises, travelers are pursuing journeys at sea as they look toward the new year.Nimble travel plans: As the travel landscape fluctuates due to surrounding global circumstances, travelers are leaning more on their Travel Advisors to help them navigate future travels and learn how to stay nimble in ever-evolving situations.
1Holiday season data based on Chase Travel bookings for air/lodging between 11/17/2023-1/7/2024
2These figures are based on Chase Travel bookings for air/lodging/car rental between 10/1/2023 and 1/7/2024
3These figures are based on Chase Travel bookings for air data comparing Summer 2022 and 2023
