24 November, 2023

90 years of elegance captured in new book

To celebrate 90 years of elegance at Air France, the company has given French photographer Karl Hab carte blanche to highlight its unique history and its spirit of excellence, always at the forefront of eras and trends. 

Karl Hab has produced a book of photos entitled “24H Air France”. This new book is the latest addition to his collection of works based on the same editorial approach, inviting the viewer to explore a particular universe through his personal gaze over a 24-hour period. 

Each of Karl Hab’s photographs is an invitation to travel through time. For 24 dreamy hours, the photographer takes us on a journey to find out more about the uniforms that have marked the history of Air France, past and present, captured in legendary or ultra-modern aircraft and settings. 

Designed by Dior, Cristรณbal Balenciaga, Carven, Louis Fรฉraud, Nica Ricci and Christian Lacroix, the Air France uniforms chosen by the photographer are displayed to stunning effect in unique settings. 

Karl Hab focuses his lens on the world of aviation that is so dear to his heart, revealing hidden moments and details that tell the story of the airline’s different eras.

The very essence of Air France, combining elegance, cutting-edge technology and innovation, comes to life in every shot. 

This book is a celebration of the French art of travel crafted by Air France since 1933. It reveals its timeless heritage from a resolutely contemporary perspective. It also bears witness to its ambition and vision for the future – to offer the best of France around the world. 

Available exclusively on shopping.airfrance.com from December 2023. 50 euros incl. VAT, 176 pages, printed in France on paper from certified, sustainably managed European forests. Produced by Studio Palatin.e.

A pop-up exhibition in the heart of Paris 

From 19 to 20 December 2023, to celebrate the book’s publication, Air France is organizing a free pop-up exhibition at the Galerie Joseph in Paris. The most beautiful photos from the book are on display in this elegant Parisian setting, alongside the company’s uniforms from the past to the present day.

Galerie Joseph: 7, rue Bailly 75003 Paris. 19 December, from 2.30pm to 6pm, 20 December, from 10am to 6pm.