Brussels Airlines aims to create a boutique hotel experience in the sky. “A collaboration with three independent entrepreneurs fits perfectly. It also underlines our Belgitude, where we show the world the best of Belgium”, says Sandy Coenen, Inflight Product Equipment Manager at Brussels Airlines. “These three ladies understood perfectly what we need. They were so enthusiastic and had such a positive attitude during each interaction we had. They have different backgrounds, and a shared passion for design, style, and comfort. They created a unique collector’s item.”
The collaboration between Brussels Airlines and the craftswomen is set-up for two years. Every six months, a new design and colour will be introduced. During the collaboration, four different amenity kits will thus be revealed.
Aesaert, a timeless pouch
Griet Aesaert of handbag label Aesaert is known for her timeless designs from high-quality Belgian leather. She created the pouch of the amenity kit. Griet has her own collection of handbags and creates tailor-made bags, fully personalized for her customers. One of the unique features of her work are the extraordinary inner linings. They give her designs a unique appearance. “Tailoring is part of our DNA. As soon as I heard about the idea to create colourful amenity kits for Brussels Airlines, I immediately thought about Elisia Poelman”, says Griet Aesaert.
Elisia Poelman, dreamy inner linings
Artist Elisia Poelman likes to stimulate the imagination with her paintings. Her contribution to the amenity kit is no exception. Travelers are encouraged not only to travel physically, but also to take a trip in their imagination. The inner linings of the amenity kit are an extraction from the artwork “A tourist in a dream”, a painting by Elisia Poelman. The eye masks of the amenity kit will also be an impression of her work. A few of her artworks will soon be showcased in The Loft, a Brussels Airlines’ lounge in Brussels Airport.
Nomige, tailor made skincare
Practical information
Each business class passenger on Brussels Airlines’ long-haul flights to sub-Saharan Africa and the United States will soon be presented with this exclusive gift.