28 September, 2023

JR Technologies and IAG Loyalty partner to provide a multi-product retailing solution to the airline industry

The industry-first B2C solution incorporates modern airline retailing concepts, creating a better transaction experience and boosting revenue


JR Technologies, a pioneer in airline retailing, has partnered with IAG Loyalty (IAGL), a leader in loyalty who own and manage Avios, the global loyalty currency of the Aer Lingus AerClub, the British Airways Executive Club and other international airlines, to offer a comprehensive, simplified loyalty booking solution, including one of the airline industry's first multi-product shopping carts with loyalty currency + cash settlement capability.

IAGL uses JR Technologies' Aerostream platform, specifically its Order Management solution, to create a streamlined multi-product shopping flow, resulting in a seamless and fast checkout experience for the traveller.

The technology enables travellers and members to earn and redeem Avios on each product in their cart, including flights, hotels, and ancillary products, all within the same transaction. Additionally, travellers and members have the option to pay for individual products with cash, the Avios currency or a combination of both. IAGL also uses the Aerostream Offer Management platform for its hotel and car rental products.

Aerostream, JR Technologies' latest travel technology solution, is a highly configurable retailing platform developed for airlines and the travel industry. Built on NDC and ONE Order concepts, Aerostream's Offer and Order Management solutions provide the foundation for an effortless travel booking and post-booking experience incorporating e-commerce best practices that have upgraded online retailing in other industries.

For airlines that are often held back by legacy technology but see replacing their entire tech stack as an expensive, resource-intensive, and disruptive option, Aerostream represents an achievable and cost-effective path to improved digital retailing, increased revenue and an enhanced shopping experience for passengers.

"We came to JR Technologies because of their pioneering work with IATA and because they are the most credible solutions provider to partner with us on our path toward NDC and One Order retailing," said Stephen Scott, Chief Product & Data Officer of IAGL. "Aerostream's innovative multi-product shopping cart has enhanced our customers' booking experience and created stronger engagement as a result. This also aligns with the priorities of our launch airline, Aer Lingus."

A retailing solution that improves the passenger experience


IAG Loyalty has implemented Aerostream's solution into its customer loyalty platform and deployed it with the globally recognized carrier Aer Lingus. IAGL's customer support agents and Aer Lingus support employees use the white-label solution to book and modify reservations for their customers and loyalty program members.

Aerostream's Offer Management solution provides hotel and car rental inventory, while the platform's Order Management solution provides retailing services (including the multi-product shopping basket), an ancillary rules management console and analytical tools. Plans include adding flights to the multi-product IAGL offering via Aer Lingus.

The Aerostream platform has also been deployed with British Airways, another airline in the Avios ecosystem. Future deployments include direct passenger/member access via IAGL's white-label B2C application across other airlines utilizing the Avios loyalty currency.

To date, Aerostream has delivered positive results; since its launch in Q4 2022, Aer Lingus has experienced a 31% increase in volume and a 40% YOY revenue increase on bookings made through the IAGL platform, simply by providing a better and more convenient points-driven experience. 

"By deploying our new Aerostream platform with IAGL and Aer Lingus, we're demonstrating the power of modern airline retailing with two ideal partners," said Adarsh Suneja, CEO of JR Technologies, the creator of the Aerostream solution. "We're not just talking about NDC and ONE Order as concepts; we have a proven solution in production in a live environment, already generating performance results and positively impacting the travel experience."

The JR Technologies, IAGL and Aer Lingus partnership shows that airlines can update their retailing processes with a modular approach, enabling quick wins, immediate revenue uplift and improved booking and redemption processes.