The new rebrand is part of Musk's ultimate plan for a super app that takes control of all aspects of a user's phone including making payments, much like the Asian WeChat system. Yet such is the rush to change Twitter's identity that half of Twitter's own profiles are sporting the old logo and name and phishing emails are already appearing in people's inboxes.
We used to use Twitter as a valuable news source, however during the recent riots in France, while one of our relations was in Paris, we used a hashtag that was popular that night. Yet, 90% of what we were fed were racist tweets, mostly from people who had previously been banned by the old Twitter management or fake news. In a time of crisis, it proved less than useless and quite possibly even harmful.
Whilst we have a presence on Twitter or X as it is supposedly now meant to be called, we no longer advertise that fact on other social media outlets nor do we on our site. Occasionally we have linked to other people's tweets or profiles for a story or context, however, we only do that in a limited way, because it simply isn't the place it used to be and doesn't feel either as safe or as productive, at least for the time being.
Maybe, there are more folk out there like us that fall in and out of love with our various social media platforms. Sometimes we return and find we've really missed out in a self-imposed exile and yet other times, the reasons for a platform's demise in our eyes are excessively amplified and we run for the delete button. Only time will tell for X.
So what do you think? Will the rebrand have an effect? Is it a good or a bad move? Or has the damage already been done to the brand that is irreversible?
