They say a new chapter in air travel has arrived on the global stage today with the world-class, digitally-led airline Riyadh Air, making its international debut at the 54th bi-annual Paris Air Show.
This new airline from Saudi Arabia plans to fly to more than 100 destinations and has lofty ambitions to carry 100 million passengers by 2030. It wants to make Riyadh City a global hub for travel as well as encouraging visits to the Kingdom for business and leisure.
Riyadh Air aims to bring a new level of attention to detail to the passenger experience and believes it has technology that will raise the bar for the industry. As a brand it wants to capture the heritage of the Kingdom whilst being modern and forward-thinking with the tagline, 'The Future Takes Flight'.
The aircraft is on display at the show, allowing visitors to view the unique indigo aircraft livery up close. Its lavender colour is symbolic of the welcoming and hospitable nature of the people in the Kingdom, as well as being a natural plant that carpets Saudi Arabia during spring and the tail design captures the movement of canopy tents in the desert.
Riyadh City is rapidly becoming a major player in global business and the rapid Saudi economic growth, which is targeted to be in the top 15 globally by 2030, is outperforming other major economies. The Kingdom of Saudi Arabia has many developing tourist sites, such as Al Ula, Diryah, and Qiddiyah, and the national airline will make the Kingdom more accessible whilst positioning Riyadh City as a global leader in aviation excellence.
The airline, which will join the global aviation sector with RX as its Airline Designator Code, is a catalyst for the Kingdom's National Transport and Logistics Strategy and the National Tourism Strategy by leveraging the Kingdom's strategic location connecting Asia, Africa, and Europe. It is chaired by the governor of the Public Investment Fund, His Excellency Yassir Al-Ramayyan with Tony Douglas CEO at the helm.