The omnichannel platform will help popular Turkish leisure carrier improve its personalization offering and drive revenue
IBS Software, a global leader of SaaS solutions to the travel and cargo industry, has been selected by Turkey’s fast-growing leisure airline, Freebird Airlines, to enrich its direct distribution capabilities for scheduled and charter flights with digitally-powered passenger sales and services platform iFly Res.
Freebird, which belongs to the most extensive Turkish aviation group Gözen Holding, is a well-known and trusted brand within the European leisure market at the apex of its digital transformation journey. The solution will remove one of the biggest business challenges for Freebird, as the provider will gain ability to distribute capacity for both scheduled and charter operations under two airline codes (AOCs) within one passenger services system (PSS).
iFly Res will also improve revenue and inventory management equipping over 50 tour operators with airfares and seat allocations. Furthermore, by implementing the platform, Freebird is set to gain an estimated revenue uplift of 3% compared to the prior system.
As an innovative airline, Freebird is determined to provide best-in-class customer experience in its target sectors - tourism and visiting friends and relatives (VFR) traffic. With IBS Software’s support, the airline will be able to achieve better personalization capabilities enabling Freebird to monitor its customers' needs and offer dynamic pricing based on customer preferences and value. This would also lead to new content, aggregating both air and non-air content, enabling Freebird to grow wallet share.
“We’re proud to be partnering with Freebird and joining the company at such an important stage of its growth. Freebird is a future-facing, digital-led innovator and therefore exactly the type of airline the iFly Res platform was developed for,” said Benjamin Simmons, Vice President and Regional Head of Europe and Africa at IBS Software. “This partnership further shows that we’re committed to delivering next-gen products that drive digital transformation for the airline industry, accelerating revenue growth, enable distribution efficiencies, and deliver differentiated customer experiences throughout the flight sales and booking management process.”
“As Gözen Digital Aviation, we are constantly in pursuit of cutting-edge technology and our primary objective is to whether implement or develop solutions to Gözen Holding group companies. Following an in-depth evaluation process, we determined to partner with IBS for Freebird’s digital transformation journey. Freebird Airlines is a well-established, dynamic airline and IBS is a like-minded partner with innovation at its core,” said Metecan Bozyiğit, Vice Chairman at Gözen Digital Aviation.