Singapore Airlines has launched a new advertising campaign that artistically focuses on the service the renowned carrier has offered for years.
If you've ever wondered what contributes to Singapore Airlines cabin crew’s world-class service?
It’s their interactions with various local cultures around the world, creating diverse experiences that build a unique combination of attributes such as empathy, confidence and passion.
Mr Lee Lik Hsin, Executive Vice President of Commercial, Singapore Airlines, said: “At Singapore Airlines, service excellence is deeply ingrained in our DNA, and our customers are at the heart of everything we do. This campaign highlights our unwavering commitment to delivering a world-class travel experience, no matter the duration of the journey. Our award-winning cabin crew are central to this promise, with their rich and diverse experiences, as well as their dedication to customer service, having a positive impact on everyone around them.”
Directed by filmmaker Liz Murphy, the uplifting video was filmed in Singapore, Auckland in New Zealand, Barcelona in Spain, Mumbai in India, and Shanghai in China. The Airline conducted in-depth research to measure its global brand perception and used the findings to create a campaign that aims to resonate with customers around the world.
Welcome to World Class | Singapore Airlines
"Singapore Airlines has been at the forefront of passenger service for decades that it is sometimes easy to forget just how good the service is if you haven't flown with them for a while, its just sort of expected - it goes with the name - Singapore Airlines = great service. I remember a few years ago I took a flight from Cairns to Singapore and then another on to London after a brief stopover with Singapore Airlines and the service, even in economy was far superior to British Airways Club World. The crew were so attentive and actually seemed to care about the passenger rather than performing a 'service'." Jason Shaw.
