Korean Air exhibits traditional good luck charms for the Lunar New Year.......
To celebrate the Lunar New Year, Korean Air will display Bokjori, a decoration of good fortune, at various company sites in Korea from January 16 to 27.
Hanging Bokjori is a traditional Korean custom to bring and share good luck and fortune for the year. Bokjori is a strainer made of woven bamboo, and was traditionally used to wash rice before cooking.
Since 2008, Korean Air has displayed Bokjoris every Lunar New Year to wish its customers good health and blessings in the new year, while preserving and promoting this Korean traditional custom. The Bokjoris will be displayed at various locations, from the airline’s domestic airport check-in counters and lounges to its headquarters, and downtown offices.
Korean Air continues its efforts to promote Korean culture. The airline has recently added new Korean inflight meal options such as spicy pork lettuce wraps, bulgogi rice with acorn jelly in cold broth, and has also expanded its selection of inflight entertainment with more Korean dramas, TV programs and K-pop.
Get ready for the aviation industry’s comeback
“We’ve seen a glimpse of normalization and the airports are beginning to bustle with passengers we have missed dearly. We also found hope and pleasure in returning to work to see our colleagues,” shared Walter Cho in his New Year’s message that was posted on the company’s employee site on January 2.
Cho urged the team to more fully understand customers' needs and keep up with the market demands. “We need to identify in advance our customers’ preferred destinations and services, and analyze when and where to add operations as well as which services to enhance.”
Amidst growing economic uncertainties, Cho assured that the airline is confident and ready to move forward. “There have been numerous challenges on our way, but we’ve always overcome and leveraged them to create new opportunities. We’re armed with more than half a century of experience and will use this insight to address our future.”
Cho reiterated, “2023 is a pivotal year for completing the huge task of closing our acquisition of Asiana Airlines. We are in the last stage with the remaining overseas competition authorities reviewing the merger.” He thanked the Korean Air team for their patience and asked them to do their part going forward as one family.
Cho also emphasized Korean Air’s environment, social and governance (ESG) duties as a responsible member of society. “ESG management is no longer a choice, but mandatory to the survival of our future,” he said. “We’ve always been committed to the well-being of our society. Introducing eco-friendly aircraft, reducing waste through increased in-cabin recycling, and operating an ESG committee to improve governance are all part of our efforts to support our social responsibility. We will not stop here, but continue to make Korean Air a responsible company that fulfills its corporate responsibilities and is beloved by its customers.”
Finally, Cho said, “While the future demands more wisdom from us than ever, we will continue on our path as we always have. We are the country’s top aviation experts and know how to give our customers around the globe the ultimate travel experience.”