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| Turning the middle seat into a winning feat.... Photo Virgin Australia. |
Virgin Australia has launched a new innovation, the Middle Seat Lottery, as part of its Bring on Wonderful campaign.
Bring on Wonderful the carrier claims is aimed at elevating every part of the customer journey when flying with Virgin Australia, starting with the middle seat which, according to the airline has been a bugbear for travellers since the dawn of aviation.
The Middle Seat Lottery turns Virgin Australia's middle seats into wonderful lottery tickets with more than $230,000 worth of prizes up for grabs throughout the competition which is exclusively for people who either select or are assigned a middle seat when flying with Virgin Australia.
Prizes on offer include:
Platinum Velocity Frequent Flyer Status plus one million Points.A cruise in the Caribbean with Virgin Voyages, including return Premium Economy flights to the USA with United Airlines.Flights and tickets to your AFL team’s away games in 2023.Flights to Melbourne plus entry to the AFL ‘Before the Bounce’ pre-game lunch, AFL Grand Final seats, a pre-game boundary line experience, merchandise and entry to the AFL Grand Final after party.A helicopter pub crawl extravaganza, including return flights to Darwin.Cairns adventure package including accommodation, return flights, and a range of thrilling adventures - Bungy jumping, giant swinging, river rafting or tubing in the great Barron River.
How to enter the Middle Seat Lottery....
Be a Velocity Frequent Flyer member, aged 18 years or older;
Fly in any middle seat on a Virgin Australia-operated domestic flight by Sunday 23 April 2023;
Open the Virgin Australia app and tap the Middle Seat Lottery tile to find your flight and enter your details. Entrants must enter the competition within 48 hours of their flight’s scheduled departure time.
Virgin Australia Group CEO Jayne Hrdlicka said the airline was entering a new era with the mission of creating unique, uplifting and industry-leading experiences that take flying out of the mundane and into the wonderful. "We are proud of the journey we’ve been on over the last 24-months, with many achievements and learnings that have formed our ambitions for the future of Virgin Australia, our people and our guests.
Virgin Australia is an airline that’s doing things differently and we are having a lot of fun coming up with exciting new innovations to make every part of the travel experience more wonderful.
This year alone we have launched new partnerships with Betty’s Burgers, Boost Juice, Myer and P.E Nation along with Qatar Airways and United Airlines and now we’re giving our loyal guests the opportunity to win from a prize pool valued at over $230,000 for simply sitting in a middle seat."
See the airline's website for details, terms and conditions.
