Star Alliance CEO stepping down
Having led Star Alliance from its 20th to its 25th anniversary, Jeffrey Goh, CEO of the largest global airline alliance will be stepping down at the end of the year to pursue other interests.
Goh joined Star Alliance as its General Counsel in 2007 from the International Air Transport Association and succeeded as its CEO in 2017. During his management, the Alliance introduced the Connecting Partner Model in 2017 and the industry-first Intermodal Partner Model launched in July 2022 to strengthen its global network. Goh was also responsible for driving the digitalisation and automation of Star Alliance customer products and services including among others a digital connection service, a biometrics solution, improved ability of customers selecting seats on a multi-airline itinerary, and the automation of mileage accrual and redemption across the Alliance.
“On behalf of my colleagues across Star Alliance, I thank Jeffrey for his leadership and important contributions to Star Alliance and wish him well in his next endeavours”, said Scott Kirby, United Airlines CEO and Chairman of the Star Alliance Chief Executive Board.
An international search will be undertaken shortly for a successor to Goh.
The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey. The member airlines are Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United. Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries. Further connecting flights are offered by Star Alliance Connecting Partners Juneyao Airlines and THAI Smile Airways.
