21 February, 2022

Sentient Jet Sets New Standards in Sustainability

Sentient Jet, a Directional Aviation company, has prioritized its commitment to the environment and impact by instituting sustainability initiatives that have resulted in record-breaking emission reductions within the industry. The progressive industry leader and category innovator, which has emerged to become a travel utility for their card owners, has had a transformative year having achieved the largest emissions offset by any private aviation company in 2021. Through its partnership with 4AIR, the first and only rating system focused on comprehensive sustainability in private aviation, Sentient Jet will continue to set new industry standards and offer its card owners a more thoughtful way to fly.

“We’ve made strides on the sustainability front in terms of how we are thinking and handling it differently,” said Andrew Collins, President and CEO of Sentient Jet. “Guided by our partnership with 4AIR, the past 12 months were truly transformative, and we're looking forward to continuing our commitment and thoughtful approach to sustainability to meet both market and customer needs."


Sentient Jet has teamed with environmental leader 4AIR to review its flight volumes, shared impact in the skies, and various options to drive its commitment forward. Just 12 months after launching its sustainability initiative, which ensures every flight flown by Jet Card Owners is offset to be carbon neutral and emissions neutral, Sentient Jet has achieved a 300% offset across 30,000 legs flown, equivalent to 541,089 metric tons. Driven by 4AIR, this carbon offset program goes beyond traditional aviation sustainability programs by offsetting all aviation emissions, including water vapor, aerosols, and nitrous oxide, which together account for two thirds of emissions an aircraft produces when flying. Made possible through its initiative with 4AIR, Sentient Jet’s offsets helped support renewable energy worldwide, and forest conservation both locally and globally that not only sequesters carbon, but also supports local communities.

“In light of the continued growth in private aviation, sustainability efforts are essential to achieve industry and climate goals,” says Kennedy Ricci, President, 4AIR. “Sentient Jet’s commitment to the climate goes above and beyond, as they well surpassed emission offset targets, and have emerged as a leader in sustainability offsetting within the private aviation category.”



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