02 February, 2022

eDreams ODIGEO sign strategic partnership agreement with British Airways and Iberia

 
eDreams ODIGEO, Europe's largest online travel company, the second largest in terms of flights globally and one of the largest European e-commerce businesses, today announced that they have signed a New Distribution Capability (NDC) agreement with British Airways and Iberia, part of IAG, one of the world's leading airlines groups.   

The strategic agreement involves all four of eDreams ODIGEO's leading travel agency brands (eDreams, Opodo, Travellink and GO Voyages) and IAG's airlines British Airways and Iberia. This will allow travellers, globally, to enjoy a modern air retailing experience for travel to 268 destinations. 

The distribution agreement between eDreams ODIGEO and British Airways and Iberia will give travellers access to a more diverse offering when booking flights in the future. Through the NDC tech, travellers all over the world will benefit from increased flexibility, more competitive fares, and new methods of travel personalisation. The NDC agreement will streamline options for customers based on user preferences and deliver an improved customer experience.

Pablo Caspers, Chief Air Supply Officer at eDreams ODIGEO: "As one of the world's largest online travel companies, we are committed to continuously enhance our product offering to ensure the highest levels of customer satisfaction. We are delighted to be strengthening our partnership with one of the world's leading airline groups. As a result, our customers will now benefit from an even better booking and travel experience, together with more competitive flight options. We look forward to continuing to drive forward tech innovation for our joint customers."

Miguel Henales, Digital Business & Direct Sales Director at Iberia: "NDC is the most advanced distribution model, and this agreement with eDreams ODIGEO represents an excellent opportunity to strengthen our collaboration with travel agencies and, through this channel, to reach a greater number of customers with all Iberia products and all the advantages that NDC brings."

Katy Cardwell, Head of Distribution and Payments at British Airways: "Through this partnership even more customers will benefit from exclusive British Airways NDC content such as Additional Price Points and ancillaries. This collaboration demonstrates our continued focus and investment in delivering a robust and scalable British Airways API solution for both partners and customers."





More top stories you might be interested in.....


Follow this site here.