Tuesday, 15 June 2021

Luxair “Be pride. Be Luxembourg” aircraft lands at London City Airport

Photo London City Airport / Luxair

On June 11th a Luxair Bombardier Q400 aircraft, sporting a new special livery, celebrating pride month, landed at London City Airport.
The new livery was designed in partnership with the Luxembourg association Rosa Lëtzebuerg, which has been actively fighting for the rights of the LGBTIQ+ community since 1996. The fuselage and cabin interior decoration now bear the rainbow colours of the pride flag. With its "Be pride. Be Luxembourg", Luxair will spread the message of inclusiveness throughout Europe. 

Luxair decided to partner with Rosa Lëtzebuerg and show its support to the LGBTIQ+ community with well-defined activities, both internally and externally, and to convey, once again, a clear message, which encourages everyone to express their true personality and live their identity freely.

Photo London City Airport / Luxair
Luxair is also launching a range of products to commemorate the event and encourages everyone to wear the Luxair colours for Luxembourg Pride Week, which will take place in Esch-sur-Alzette from the 3rd to 11th July 2021. Among the products offered, customers will be able to discover: mugs, thermal bottles, T-Shirts, pins and "remove before flight" key rings. They will be available as of June 2nd, in the Luxair Travel Stores, in the departure hall at Luxembourg Airport and in Munsbach, 25 rue Gabriel Lippmann, Munsbach. All profits from these sales will be donated to the Rosa Lëtzebuerg association.

London City Airport is also celebrating Pride Month. The central London airport, in partnership with myGwork, is promoting a number of online events which, will bring together LGBTQ+ professionals, allies, and anyone who believes in workplace equality. The airport has also updated its logo to promote diversity and inclusivity, as well as solidarity with the Pride movement.

Photo London City Airport / Luxair
A few words from Gilles Feith, Luxair CEO: “I am very proud and happy about this new collaboration which aims to promote and defend the rights of LGBTIQ+ people. With our Q400 LX-LQC, we give visibility to this Luxembourg association and to the Luxembourg Pride Week. Thanks to this new livery, Luxair will spread the importance of inclusiveness, which is a fundamental value of our society, in the destinations served by the Q400 and much further afield.

With this new design, I invite our employees, customers, partners and suppliers to open their hearts and minds and be authentic. Authenticity has a positive effect on our personal satisfaction, performance and commitment. I believe in diversity, equality and inclusion... being accepted for who we are should never be complicated.”

Neil Dillon, Marketing Director at London City Airport said: “In the past year, Luxair have brightened our runway through their co-operation with the artist Sumo, and now via this powerful partnership with Rosa Lëtzebuerg. The striking livery on this aircraft spreads a message of inclusivity which is not only inspirational to everyone that flies Luxair, but to all our staff as well. We’re proud to partner with Luxair and we hope that initiatives like this will help passengers all over London get excited about taking to the sky again from London’s most central airport.”

Rosa Lëtzebuerg asbl, founded in 1996, is a non-profit organisation working on behalf of LGBTIQ people and is active in the field of societal issues related to LGBTIQ. This acronym refers to lesbian, gay, bisexual and trans-identified people, where trans-identifying refers to all people who do not identify with the sex or gender they were assigned at birth and the roles associated with it in our society.

Tom Hecker, President of Rosa Lëtzebuerg said:  “As the oldest organisation in Luxembourg dedicated to fighting for the rights of the local LGBTIQ+ community, Rosa Lëtzebuerg asbl is proud of our partnership with Luxair.

We are extremely pleased that Luxair has taken the initiative and consulted us to not only increase the company's internal policy on acceptance of queer employees through discussions and workshops but also to implement various approaches to improve customer service at the same time. Furthermore, with an aircraft that will be visible in the Pride colours at home and abroad for several weeks, a visible sign of the openness of the company as well as of Luxembourg will be set.

We say thank you, I say thank you for this partnership, because together we can make a difference for the LGBTIQ+ community.”
Photo London City Airport / Luxair

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