Gulf Air has entered into this partnership as part of its ongoing digital transformation to deliver the best possible experience to Falconflyers. IBS Software's iFly Loyalty platform will transform the Falconflyer programme for both consumers and partners. Members will benefit from a revamped mobile app and a new customer experience designed to deliver personalised offers and rewards. Programme partners will benefit from an accelerated onboarding process and a new B2B engagement channel that will provide new insights and data to support effective partner management. iFly Loyalty has been developed to help anticipate traveller behaviour, giving airlines the ability to turn data into actionable insights, enabling loyalty programmes to adapt to changing patterns of behaviour and quickly reconfigure their offerings to members. In addition, iFly Loyalty will provide Gulf Air with the capability to run multiple loyalty programmes from a single platform.
"We are completely committed to providing loyal Falconflyer members with a compelling experience that delivers bespoke offers and redemption options that they value. By partnering with IBS Software, we firmly believe that we will significantly enhance the way we reward our customers, as well as provide greater insight and flexibility to our loyalty partners," said Captain Waleed Al Alawi, Gulf Air's Acting Chief Executive Officer. "IBS Software has impressed us from the outset with their industry knowledge and commitment to supporting our Falconflyer Programme. We look forward to a long and fruitful partnership as we continue with our digital transformation journey."
Gulf Air commenced operations in 1950, becoming one of the first commercial airlines established in the Middle East. The airline operates scheduled flights from its hub at Bahrain International Airport to cities in Europe, Middle East, Africa, Indian sub-continent and the Far East. The airline currently serves all its destinations with a combination of
wide and narrow body fleet of Boeing and Airbus aircraft and is renowned for
its traditional Arabian hospitality.
"Gulf Air shares our passion for customer engage
ment, and we're
thrilled to be working with a business that implicitly understands the
transformative impact customer loyalty will play in the recovery from
Covid-19," said Anand Krishnan, Chief Executive Officer, IBS Software.
"We are working closely with Gulf Air to ensure our system has the
flexibility required to change with the times and meet the needs of Gulf
Air's Falconflyers. We're extremely excited to play our role in helping
Falconflyer go from strength to strength at a pivotal time in our
industry."
