The low-cost-carrier Spirit Airlines aims to give regular passengers a boost with the launch of the new Free Spirit loyalty programme—which offers the fastest way to earn rewards and status—alongside the new Spirit Saver$ Club. Spirit also unveiled a pair of new credit cards with benefits that make every aspect of the new Free Spirit fly faster and further.
“Points are useless if you have to wait forever to use them,” said Bobby Schroeter, Spirit Airlines Senior Vice President and Chief Marketing Officer. “We started with a clean sheet of paper so we could focus on what travellers and their families want, which is points that add up fast and generate rewards just as quickly. We know our guests want to be able to earn and redeem their points without jumping through hoops.”
Earn Fast, Redeem Fast
The new Free Spirit is built around points because rewards will be based on dollars spent instead of miles flown. Members can earn points on every booking, every bag and every Big Front Seat—plus all kinds of purchases on the new Free Spirit credit cards. Here is what makes those points so easy to earn and redeem:
Free Spirit members earn points for fares and double the points for all the optional extras. That means they add up faster than ever.
Points do not expire as long as members make one qualifying transaction to earn or redeem every 12 months. Free Spirit credit card holders’ points do not expire as long as their card account remains open.
Eligible members can get More Go by using Points Pooling to combine points with up to eight friends and family members and earn reward flights faster.
Members can use Points + Cash to book even faster and fly sooner by redeeming as few as 1,000 points and using dollars to cover the rest of the fare.**
Credit Cards that Supercharge Your Rewards
Spirit applied that same flexibility to the new Free Spirit® Travel Mastercard® and Free Spirit® Travel More Mastercard®. The airline worked with longtime partner Bank of America to develop eye-catching card designs inspired by the carrier’s signature yellow and black planes, accompanied by a list of benefits tailored to the new loyalty program.
The new Free Spirit credit cards reward Guests with extra points for spending on Spirit Airlines. Plus, the Free Spirit Travel More Mastercard comes with an introductory offer of 40,000 bonus points and a $100 companion flight voucher after qualifying purchases are made. It also offers a $100 companion flight voucher each year on the cardholder’s anniversary after making at least $5,000 in purchases within the prior year.
“People want options. They want to be able to choose how and when they earn points,” said Rana Ghosh, Spirit Airlines Vice President of Omnichannel Commerce and Loyalty. “That’s where the credit cards come in. Our cardholders can earn rewards fast even when they’re on the ground. That means they can relax knowing another trip is around the corner, rather than spending all their time chasing points. Plus, we’re adding in the kind of perks that make every trip even more enjoyable.”
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Earn Free Spirit Status Benefits Fast
Free Spirit Travel More Mastercard holders gain additional benefits like having every purchase count toward Free Spirit Silver or Gold status and the joy of never paying a redemption fee as long as their account remains open.
Spirit is also introducing its new Yellow Glove Concierge Service for Free Spirit credit card holders, Gold members, Silver members and Spirit Saver$ Club® members. Each group will have a dedicated phone number for reaching a Yellow Glove Concierge specially trained in maximizing the value of their loyalty and making every trip even more enjoyable.
Save Even More with Spirit Saver$ Club®
Spirit’s $9 Fare Club gets major enhancements alongside the new Free Spirit, and a new name to match. The Spirit Saver$ Club® expands on existing fare discounts by providing savings on seats and other Á La Smarte™ options designed to make it the best deal in the sky. It is a subscription-based membership that complements the no-cost Free Spirit program with additional savings and benefits available for a low, flat annual fee along with new 18 and 24-month memberships for even bigger savings.
Organized and On the Fast Track
Guests can keep track of their Free Spirit points and status—along with Spirit Saver$ Club savings—using new features rolled out in the “My Account” section of Spirit’s website and mobile app. The upgrades also provide information on earning and redeeming points throughout the booking process, along with the Saver$ Club savings available each step of the way. Free Spirit Members also receive convenient account summaries as part of an upgrade to the program-related emails they’re accustomed to receiving.
The new Free Spirit and Spirit Saver$ Club are the latest in a series of improvements made as part of Spirit’s commitment to invest in the Guest. The redesigned program follows on the heels of key initiatives like a new cabin interior featuring ergonomically-designed seats with more usable legroom, enhancements to on-time performance that consistently place Spirit among top U.S. airlines, and technology-driven upgrades like biometric photo matching that help reduce face-to-face contact during the airport check-in process.
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