The national carrier of the Kingdom of Saudi Arabia has entered a strategic partnership with NEOM Co. in a wide-ranging agreement to work together on promoting NEOM as a top location for tourists worldwide.
In addition, both parties agreed that SAUDIA Holidays will develop products and packaged experiences for visitors, exploiting the competitive advantage of SAUDIA's global network covering 94 destinations.
In return, NEOM has agreed to provide preferential terms to SAUDIA and has given its undertaking to continuously explore additional means by which SAUDIA can be further integrated into the NEOM ecosystem.
NEOM is a giga-project being built in 26,500km2 of pristine desert, coast and mountains straddling the Jordanian and Egyptian borders in the Kingdom's northwest. NEOM's goal is to become one of the world's leading choices for living and visiting, with a target to attract one million residents and 5 million tourists by 2030.
In June, SAUDIA became the first carrier to operate weekly flights to NEOM Bay airport, which became a fully commercial entity in the same month. Six months prior to that, SAUDIA operated two chartered aircraft carrying NEOM's staff to hold their first annual meeting in the site.
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