This weekend Air Italy is ramping up its 360 campaign to support GLBT+ communities around the world with its Gold Sponsorship of Toronto Pride.
Attracting up to a million spectators and thousands of participants, Toronto Pride is one of the largest and most significant Pride events globally, providing an important forum for addressing LGBT+ issues that are becoming more mainstream globally.
Rossen Dimitrov, Chief Operating Officer of Air Italy, states: “Air Italy clearly stands as an innovative and future-focused company. Our brand pillars consist of values such as inclusion and freedom of choice, and promotion of beauty, with all its differences – and our sponsorship of multiple Pride events including Toronto and Milan allows us to showcase our support for these important issues.
“Just this month we became the first European airline to include non-binary gender options on our website as yet another concrete action to ensure we are as inclusive as possible when it comes to LGBT+ issues, while simultaneously driving awareness and positive change in the industry and society as a whole.”
For Toronto Pride, Air Italy is working with Pam Ann, the famous alter ego of Australian comedienne Caroline Reid, as its global brand ambassador and made her its champion during its street activations and during the Toronto Pride parade.
On June 21st Pam Ann will star on the Air Italy stand judging its Mizz Air Italy Runway shows while promoting inclusiveness and equality.
The same support will come to life next week across the streets of Milan, where the airline will actively be present again supporting the Italian GLBT+ community. During pride month, Air Italy also provided support to Sofia Pride in conjunction with Milano Pride.
In a world that is constantly changing, Air Italy is seeking to actively promote inclusion and equality by supporting GLBT+ communities not only during Pride month, but also with a series of activities, which will increase awareness on the issues.
All of this fits coherently within the company mantra: Imagine The World Differently.
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