Singapore Airlines and Singapore-based wellness brand COMO Shambhala, which forms part of the COMO Group, have come to an understanding on a wide-ranging partnership aimed at enhancing the customer experience for travellers.
The initial phase of the partnership will see COMO Shambhala’s award-winning wellness cuisine introduced on selected Singapore Airlines flights in the second half of this year, elevating the airline’s range of food and beverage offerings on board.
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| Photo Como Shambhala |
Using seasonal and sustainable ingredients each with their own nutrition profile, this style of cooking aims to inspire the palate with memorable and delicious flavours, marrying healthy eating with pleasurable gastronomy.
The inclusion of co-developed wellness dishes will progressively be made available in SIA’s Book the Cook service. In addition, a new wellness menu featuring specially curated dishes will be introduced across all classes.
Future collaborations may also extend to onboard amenities, as well as in-flight entertainment content relating to wellness, among others.
Singapore Airlines has always been committed to its continued focus on service excellence, network connectivity and product leadership. This collaboration is a natural fit with the COMO Group’s position as one of the world’s leading lifestyle hospitality companies.
“SIA is fully committed to the continuous enhancement of our customer experience. We are proud to be announcing this partnership as it reaffirms our dedication to the holistic wellbeing of our customers,” said Singapore Airlines Senior Vice President Customer Experience, Mr Yeoh Phee Teik.
“It’s an exciting moment for the COMO Group, as this collaboration marks the coming together of the world’s most awarded airline and COMO’s passion for holistic wellness and nutritious cuisine that has been at the heart of our brand offering since the beginning of COMO Shambhala and COMO Hotels and Resorts,” added Mr Olivier Jolivet, CEO of the COMO Group.
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| The COMO Halkin Photo Como Hotels |
The COMO group operates a number of high-end hotels and resorts in a number of key global locations, including The Metropolitan and Halkin hotels in London. The Halkin is a top-class luxury hotel in London's Belgravia district and offers an elegant and discreet environment. It has the feel of an exclusive, yet friendly club where guests are more like friends and widely regarded by loyal regulars as a home away from home. The service is faultless and with only 41 contemporary suites and rooms you'll always feel special here. "The Halkin is a quiet oasis of understated sophistication where service is discreetly perfect in busy London. The rooms are uncluttered, cool, relaxing and stylish and they feel rather spacious, particularly so for the heart of London." Said our chief aviation correspondent, Jason Shaw.
With a Georgian-style exterior of brick, Portland stone and arching windows, The Halkin boasts a powerful and surprisingly serene sense of modern simplicity and light throughout its interiors, as well as in a quiet garden to its rear. Even the corridors are stylish, unusual and discreet.
