Wednesday, 9 January 2019

Delta aims to make travel magical.......

Ed Bastian and Ginni Rometty at CES Las Vegas                                                                      Photo Delta
The US mega carrier Delta Air Lines has a goal of making travel a magical experience, that's according to CEO Ed Bastian, who was speaking at the Consumer Electronics Show in Las Vegas this week.

He shared some of the ways Delta is turning air travel, which for many is something to be endured, and turning it into a magical experience. In front of a capacity crowd of 2,600 at the annual CES, the world's largest and most influential technology event. Ed joined Ginni Rometty, President and CEO of IBM, as part of her opening keynote address on what's next in the world of data.

Watch the CES opening keynote with Bastian and Rometty here.


Bastian said data is helping Delta to build relationships with its nearly 200 million annual customers by giving the airline's 80,000 employees more meaningful information at their fingertips about any customer.

"We have a culture of service that's in our DNA, and our people love to serve people," he said. Offering personalized service to customers is core to Delta's brand, he said.

Delta's Nomad and SkyPro tools deployed to agents and flight attendants are examples of how Delta is arming employees with information that helps them better serve customers  

Bastian and Rometty also talked about the impact of weather on global business. After Rometty announced an innovative weather platform to improve forecasting around the world, she and Bastian talked about the benefit of reducing turbulenRometty invited Bastian to share Delta's perspective on revolutionizing the airline industry through technology that supports both employees and customers. Topics included projects IBM and Delta have explored together, including RFID bag tracking technology, using the power of machine learning to serve up customer insights to employees so they can engage more meaningfully with customers, and ways blockchain technology could benefit temperature-sensitive cargo shipments.ce: a safer, more comfortable flight.