The US low-cost carrier and New York Hometown airline, JetBlue announced this week a collaboration with Princess Awesome, a clothing company whose mission is to give girls options that reflect their full range of interests.
Princess Awesome teamed up with JetBlue for the special aviation-themed “Airplanes Collection,” featuring blue jets as the focal point of the line. This capsule collection highlights both JetBlue’s and Princess Awesome’s commitment to providing access for girls to pursue interests in science, technology, engineering and mathematics (STEM).
The Aeroplanes Collection includes dresses, leggings, scarves, shirts in infant and girls sizes and is available exclusively from until November 19th, or while supplies last, on ShopJetBlue.com – JetBlue’s online shopping site for branded and related gear. Pieces from the line will be available at Princess-Awesome.com after November 13.
“The launch of the Aeroplanes Collection coincides with National STEM Day, further highlighting JetBlue’s and Princess Awesome’s efforts to encourage young girls’ ambitions in fields that are traditionally under-represented by women,” said Elizabeth Windram, vice president marketing, JetBlue. “Cultivating an interest in STEM at a young age is critical to a variety of career opportunities, including aviation.”
To bring the collection to life, one model and one contest winner were photographed at Baltimore/Washington International Thurgood Marshall Airport (BWI) in the new Aeroplanes Collection and where they had the opportunity to view JetBlue’s operations.
"Every kid makes aeroplane noises and points when they see a plane fly overhead," Rebecca Melsky, Co-Founder and CEO of Princess Awesome, notes, "But no girls' clothing has aeroplanes on it. Girls love flying on planes and learning about aviation engineering just as much as boys do. The Airplanes Collection honours that interest, and also helps spark meaningful conversations when adults notice that a girl is wearing a dress with aeroplanes on it."
(Photos: Business Wire)
