22 August, 2018

Virgin Atlantic to set up a new Virgin-Wide loyalty programme

Virgin Atlantic is going to launch a loyalty programme across the group the airline announced this week. They say the new programme will have unique and differentiated reward opportunities, to reward customer loyalty across Virgin-branded companies. 

Apparently, the new loyalty programme will give members the opportunity to earn and spend ‘miles’, across a range of products and services via a new company, Virgin Group Loyalty Company that is being established to own and manage the new offering. The airline tells us the new programme will be up and running in 2019. It will be owned jointly by Virgin Atlantic and Delta Air Lines, which owns half of Virgin Atlantic. 

Confusingly, Virgin Atlantic will continue its own Flying Club frequent flyer programme, but its members will also be able to spend miles with the new programme.  Andrew Swaffield, CEO of VGLC, said: “Virgin is one of the most admired brands in the UK and across the world, serving 53 million customers each year across 60 companies. Customers expect to be rewarded for their loyalty to Virgin and we want to ensure Virgin customers get the very best rewards possible. Our ambition is to bring the Virgin companies together and combine their appeal to customers, working together to create a truly outstanding offer”