The airline has issued an update that some items of the new uniform have not "fared as well and might need some alterations." and the new designs by Ozwald Boateng, “are not quite hitting the mark”.
This follows months of complaints and criticisms from staff posted on social media and staff messageboards. In addition, comments from customers have also been less than flattering in the whole with many failing to warm to the design.
At the time, Ozwald Boateng OBE said: “Designing this uniform was a vast and painstaking undertaking and went far beyond clothes. It was about creating an energetic shift internally. One of my main objectives was to create something that spoke to, and for, the airline’s colleagues. Something that inspired and empowered them, encouraged them to conduct their roles with pride and most importantly to ensure that they felt seen and heard. Although the airline has a strong heritage, it was imperative to support in creating a fresh narrative of change and transcendence, while remaining timeless.”
Aerotime reports that the airline has asked some uniform suppliers to work on new blouses and shirts and supply sample remedies for the originals that were so thin they were almost transparent when worn by cabin crew. The carrier has also already updated some items that had already been approved.
