JetBlue Invites Customers, Crewmembers and the Community to Nominate Their Favorite Youth-Focused Nonprofit for a Chance to Receive a Free Book Donation --
-- Kids Can Select up to Six Brand New Books Free of Charge with #BookDrop Events Taking Place in August and September --
JetBlue announced its eleventh annual Soar with Reading initiative, which tackles the issue of literacy in areas known as book deserts, where access to age-appropriate books for children is often very limited. This summer, JetBlue is taking its free book vending machine initiative online due to the effects of the coronavirus pandemic. However, this will not stop the airline from continuing its work to help get books into the hands of kids who need them most. Throughout August, children in select locations and youth programs will be able to access JetBlue’s virtual vending machine online and pick up to six books. JetBlue will drop off these free books with the respective organizations throughout August and September to distribute to the kids.Books open children’s imaginations and empower them to envision new places. Soar with Reading provides children the opportunity to start to build their home libraries and encourages a life-long love of reading. Customers, crewmembers and local communities are encouraged to nominate their favourite youth-focused nonprofit for a chance to receive access to JetBlue’s digital book vending machine. For more information or to nominate an organization, visit soarwithreading.com (a.).
JetBlue is collaborating with several of its longstanding youth-focused non-profit partners in
A recent report shows that students’ reading scores are behind where they would be after a normal year, with the most vulnerable students showing the steepest drops. JetBlue is continuing to work with childhood literacy expert Dr Susan Neuman, professor and chair of the Department of Teaching and Learning at
Soar with Reading previously visited
JetBlue For Good - Soar with Reading is a signature program of JetBlue For Good®, the airline’s platform for social impact and corporate responsibility. As the program continues to grow, JetBlue is working to ensure that the books provided represent the diverse perspectives of the various communities that JetBlue serves.
Giving back is part of JetBlue’s DNA and is core to its mission of inspiring humanity. Centred on volunteerism and service, JetBlue For Good focuses on the areas that are most important to the airline’s customers and crewmembers - community, youth/education and the environment. Combining JetBlue’s corporate efforts with its customers’ and crewmembers’ passions, the common theme is Good – JetBlue For Good.
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