Discover the World is a large sales representation firm with some 85 offices in more than 60 countries and a portfolio of over 100 clients - including Jetblue's biggest rivals Virgin Atlantic and American Airlines.
Together, Discover the World and JetBlue have jointly appointed a dedicated sales team, headed up by Senior Sales Manager Claire Herbert, previously at Finnair and Aero Mexico, and supported by Sales Executive Alexandra 'Axel' Joyce, who comes from a TMC background at Reed & MacKay and BCD Travel in New Zealand. Both will provide the first point of contact for TMCs and leisure agents.
"JetBlue is a challenger brand and provides customers with an extraordinary product at disruptive fares. Our new transatlantic product is the result of enormous research over the last few years. London will be JetBlue's first 'BlueCity' across the pond and we are confident that we have chosen the right partner to make it a success," said Maja Gedosev, General Manager, Europe.
Details on JetBlue transatlantic fares, schedules and which London airports will be served will be announced at a later date.
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